Slides from a brief talk given at the semweb meetup in Cambridge, MA on October 14, 2008. An overview of how semantic technologies/solutions are used at Dow Jones.

1. An Overview of Semantic Technologies at
Dow Jones
Cambridge Semantic Web Meetup
Christine Connors
Global Director, Semantic Technology Solutions
Dow Jones
October 14, 2008
© Copyright 2008 Dow Jones and Company, Inc.

2. Christine Connors - Who?
 B.S. Theatre Arts Management
 Survived SABRE
 M.S. Library & Information Science
 Survived DIALOG
 Hated Cataloging & Classification class
 Analyst firm --> Dot-Com --> Library --> IT --> Content
Operations/IKM -->Management
 “Over” taxonomies at Raytheon, started learning
about semantic web
 Prefer the hybrid, practical approach
 Need to solve UI/IxD and security/DAM issues
 Content not technology
 Many hats…
© Copyright 2008 Dow Jones and Company, Inc.

3. The World of News Corporation
© Copyright 2008 Dow Jones and Company, Inc.

4. Dow Jones
Consumer Media Group Enterprise Media Group Local Media Group
 Founded: 1882
 First year distributed ‘electronically’: 1897
 Full-time employees: 7000+
 Business & Financial News Staff: 1900
© Copyright 2008 Dow Jones and Company, Inc.

5. Dow Jones Enterprise Media Group
Business & Relationship Intelligence
© Copyright 2008 Dow Jones and Company, Inc.

6. What is the Semantic Web?
 A universal medium for exchanging information that can be processed
electronically and still have meaning and relevance
 It provides a common, standardized framework that allows data to be
shared and reused across applications, enterprises, and community
boundaries.
Why do we care about it for our solutions?
 We need to provide import and export support for the Semantic Web
to enable easier data exchange
 Greater interoperability means better standardization and integration
into Web based applications – more customers can use it!
© Copyright 2008 Dow Jones and Company, Inc.

7. Massive amounts of real-time data
 On average we code 5 million articles per month
 180,000+ articles per day
 9000+ images per week
 Publications and pictures from more than 159
countries and 350 geographical regions worldwide
 5500 journals, 2300 newspapers, 400+ newswires, 300
media transcripts, 15,000 websites, blogs & forums,
2.4M company reports, 1.3M people profiles
 8 24x7 coding desks around the globe
 Real-time delivery
 Scrolling headlines
 Tickers
 Feeds
 Some product’s delivery time is measured in milli-
seconds
© Copyright 2008 Dow Jones and Company, Inc.

8. Information Processing model
Information Sources
Quality
Data Capture Normalization Coding Distribution
Control
© Copyright 2008 Dow Jones and Company, Inc.

9. It’s all about the metadata
 Dow Jones Intelligent Indexing™
 7 million+ company codes
 7 million+ executives
 880+ industry codes
 355+ region codes
 655+ subject codes
 22 language codes
© Copyright 2008 Dow Jones and Company, Inc.

10. Why is Vocabulary Management Valuable to your
organization?
 Standardize your corporate vocabulary and improve information management.
Adding structure to information assets streamlines product development, regulatory
compliance and risk mitigation
 Improve product development with a global business vocabulary that feeds right into
downstream applications such as portals, reporting programs and CRMs
 Enable Corporate intranet or portal users to easily and quickly locate relevant
information by leveraging taxonomy to improve productivity
 Gain valuable productivity benefits by connecting users and workgroups with the
relevant information they need, when and where they need it
 Streamline information access and license pre-built taxonomies that can be easily
integrated into your enterprise search technology to streamline information access
 Drive online revenue and increase customer satisfaction by improving how online
customers find your information, products or services by cross-referencing industry
classification codes and brand names
 Monetize media content by unifying digital platforms to enable a better search
infrastructure and a competitive advantage in the media marketplace
© Copyright 2008 Dow Jones and Company, Inc.

11. A managed taxonomy using connects information to
build a global semantic network
Employed
By
Manufacturer
Of
Employer
John Of
Manufactured
Widgets
Doe By
Vendor
Located To
In
ABC Corporation
Client
Location Of
Of
PQR Corporation
Client
Of
New York Vendor
To
XYZ Corporation
© Copyright 2008 Dow Jones and Company, Inc.

12. Global Organizations Need Synaptica:
As a centralized repository for multi-lingual semantic management that is:
- Independent from web-portal search and categorization systems
- Scalable; capable of evolving with emerging corporate semantic standards
HTML
Synaptica® CSV
P
e MS Word Portals
Portals
r Categorizers
Multiple users XML
working in
m Centralized
i Z39.5
collaborative and s Taxonomy Portals
Portals
SKOS Search Engines
compartmentalized s Management
i
space o
System RDF
n OWL Portals
Portals
Content Portals
s Web
Services
© Copyright 2008 Dow Jones and Company, Inc.

13. Use Case Example: How a taxonomy will help
your corporate intranet succeed:
 Adds structure to a portal/intranet project
– Focuses on user requirements
– Discovers what content is valuable
– Achieves convergence on issues like semantics & terminology
– Manages organizational change
 Drives people to the portal/intranet
– Improves user experience and increases usage
 Makes information professionals more valuable to the business
– Info pros become information architects
– Enables them to drive actionable information to specific user
environments
© Copyright 2008 Dow Jones and Company, Inc.

14. Save time finding, creating and editing terms
with a new one step process
Synaptica’s new
side by side
relationship editor
makes the creation
and editing of terms
a one step process.
© Copyright 2008 Dow Jones and Company, Inc.

15. Managing and editing vocabulary
hierarchies just got easier
Synaptica drag and
drop hierarchical
relationship editing
provides a simple,
convenient way to
manage vocabulary
hierarchies.
© Copyright 2008 Dow Jones and Company, Inc.

16. Gain quick views of term information right
inside your current window
Term Information
Summary
Window provides
quick views of
term details
© Copyright 2008 Dow Jones and Company, Inc.

17. Leverage Expanded Reporting Functionality for
Easier, More Flexible Information Sharing
In addition to CSV,
HTML and XML
formats, reports may
be created in
Microsoft Word and
Excel.
© Copyright 2008 Dow Jones and Company, Inc.

18. View Comprehensive Executive Profiles
 Biographies
 Bio Clips
 News
 Relationships
 Affiliation Strength
 Web Search
© Copyright 2008 Dow Jones and Company, Inc.

19. Dynamic Analysis of Any Web Page
© Copyright 2008 Dow Jones and Company, Inc.

20. Access Dow Jones g2 at the Click of a Button
Single click access to trusted
information in context to the
news article in seconds with
no typing
© Copyright 2008 Dow Jones and Company, Inc.

21. Gain a Strategic Vantage Point
Search Alert Visualization Discovery
© Copyright 2008 Dow Jones and Company, Inc.

22. Drive Profitable Decisions Across Enterprise
© Copyright 2008 Dow Jones and Company, Inc.

23. Create Intelligence with Innovative Tools
 Technologies to help people quickly analyze
and understand large volumes of information
 Content whenever, wherever, however
 Intranets, portals, public Websites, trading
applications, CRM, mobile devices
 Design and build custom solutions
© Copyright 2008 Dow Jones and Company, Inc.

24. Time is Money!
© Copyright 2008 Dow Jones and Company, Inc.

25. References
 DowJones.com
 Fact Sheets
http://www.dowjones.com/Pressroom/FactSheets.htm
 DowJones Elementized News Feed
http://www.djnewswires.com/us/djenf.htm
 Dow Jones Enterprise Media Group
http://www.dowjones.com/Products_Services/Electroni
cPublishing/EnterpriseMedia.htm
 icb Industry Classification Benchmark
http://www.icbenchmark.com/
 Outsell. Market Intelligence Service: Market Size,
Share & Forecast Report - Information Industry Market
Size and Share Rankings: Preliminary 2007 Results.
Volume 2, January 10, 2008.
 Celent. IT Spending in Financial Services: A Global
Perspective. December 2007.
© Copyright 2008 Dow Jones and Company, Inc.

26. Thank You!
 Christine.Connors@dowjones.com
© Copyright 2008 Dow Jones and Company, Inc.