Here are the slides from Week 7, part of the Social Media Driving Licence. Please note that much of this session involved hands-on/live demo elements which are not covered in these slides.

1. Social Media Driving Licence
Sharing and caring:
tools & citizenship
Andy Priestner
Ange Fitzpatrick
Mark Andrews
Georgina Cronin
Week 7

2. • Understand what it means to be a good web citizen
• Find out about Creative Commons
• Learn how to source licensed images on Flickr and
PhotoPin and credit them
• Use PicMonkey to edit images on-the-fly
• Consider Tumblr as an alternative blogging option
• Learn how to share a PPT via SlideShare
Session objectives

3. • Sometimes called ‘netiquette’: a set of rules for online
behaviour
• Refers to courtesy and respect, but in this session we’re
going to focus on copyright & fair use of materials
• Seeking permission and crediting appropriately (to avoid
offence, loss of income, charges of plagiarism )
• Education sector is not exempt
• Copyright permission is one route, but sometimes you can
follow licence terms instead
Good web citizenship

4. • ‘Creative Commons is a non-profit organisation
that enables the sharing and use of creativity
and knowledge through free legal tools’
• All the images we’ve used in the presentations
on our course are CC-licensed
• The whole course is CC-licensed too. You might
have noticed this set of icons:
Creative Commons

5. Creative Commons

6. What does our chosen
licence mean?
You are free to share, copy and redistribute the material in any medium or
format and to adapt, remix, transform, and build upon the material, but…
ATTRIBUTION: You must give appropriate credit, provide a link to the
license and indicate if changes were made.
NON-COMMERCIAL: You may not use the material for commercial
purposes.
SHARE-ALIKE: If you remix, transform, or build upon the material, you
must distribute your contributions under the same licence as the original.
But good web (or social media) citizenship is not just about appropriate crediting…

7. JudgeGood web citizenship
at CJBS

12. A list of ‘caring’ things that CJBS staff don’t do nearly enough of…
• ReTweet tweets
• Comment on blogs
• Follow each other’s channels
• Like stuff
• Mention handles of CJBS members on Twitter (extending the
conversation)
• Live-tweet
• Read CJBS output
• Share School content via links to posts, videos, podcasts
Bad web citizenship
at CJBS

13. If we did these things more, it would:
• Promote CJBS more widely
• Extend the reach of a news story, an idea, or an event
• Alternative means of sharing our contacts and interests
• Prove that as a School we were at the cutting edge of tech
• Build followers and readership of blogs
• Attract students and clients
• Build internal CJBS community
• Build external links and opportunities
• Make’s everyone’s hard work pay off more
• Have made this course a more worthwhile use of everyone’s time
The Opportunity

14. • You’ve invested time and effort into your
blog post
• A good picture advertises your content
and encourages others to read
• Your images are like thought bubbles
• Great pictures make an emotional
connection with the audience
A thousand words…

15. •Have an image in mind before you
start searching
•Unpack the metaphor you’re using
•Think about how the image might
have named or tagged the image
Finding great images

16. Moving from metaphor
to object
Success

20. Moving from metaphor
to object
Innovation

24. Moving from metaphor
to object
Student
Engagement

28. Your turn!
Excellence

29. Your turn!
Ideas

30. Flickr

31. • Use Google to reverse image search
• Find similar images
• Other places image is being used
Google

32. • Reverse image search
• Finds out where the image is from
• Finds other versions of the image
TinEye

33. • Free online image editor
• Quick and easy to use
• One time only deal
PicMonkey

34. Let’s have some PicMonkey fun!

35. • Upload your image to PicMonkey
• Try out the basic edit functions
(exposure, colours)
• Test out some effects
• Add some text
• Add an overlay, frame,
texture or theme
PicMonkey fun

36. • Share you image on Twitter
• Save your image to your computer
More PicMonkey fun

37. Here’s one we made
earlier…

39. • Share PPTs publicly or privately
• Amazing reach
• Great search engine
• ‘One message’ presentations
Slideshare

40. Read, Watch, Listen
• Read the Week 7 summary on the blog
• Watch the Week 7 playlist on YouTube
• Listen to the Week 7 podcast on Audioboo
Engage
• Blog about any aspect of ‘caring and sharing’ as discussed today
• Add a CC image to the post and credit it appropriately
• Promote your blogpost on Twitter
Next Week (the very last session), evaluating the SMDL with…
Tasks

41. LEGO Serious Play

42. • LEGO Serious Play methodology is used globally
• We will use it to evaluate how we have used social media
individually and institutionally and to agree next steps
• Through play and building models we engage our brains
and evaluate in a very different way
• No previous experience of LEGO required(!)
• W2.01 (10am, Wednesday 16th July) with myself, Ange,
and Matt Borg
N.B. For those who can’t make 16th – Monday 21st same time and place.
LEGO® Serious Play ®

43. IMAGE CREDITS
Flickr Creative Commons:
Judge windows: https://www.flickr.com/photos/jdlasica/3732587703/ (jdlasica)
Flickr ballooons: https://www.flickr.com/photos/polvero/3517939540/ (Dustin Diaz)
PicMonkey: https://www.flickr.com/photos/pokerbrit/9714001143/ (Steve Wilson)
Kitten: https://m.flickr.com/#/photos/merlijnhoek/2841785343/ (Merlijn Hoek)
Wyldstyle & Emmet: https://www.flickr.com/photos/stavos52093/12798129015 (Stavos)
Mortars: https://www.flickr.com/photos/brize/7497478784 (Darkroom Daze)
Bike: https://www.flickr.com/photos/bike/5735159629 (Richard Masoner / Cyclelicious)
Thumbs Up: https://www.flickr.com/photos/striatic/2135057566 (striatic)
Windtunnel: https://www.flickr.com/photos/thecitysurfer/8846860757 (thecitysurfer)
Idea Wall: https://www.flickr.com/photos/mrbeany/6305401155/ (Fozzman)
Lab: https://www.flickr.com/photos/ciat/4526018877/ (CIAT )
Students laptop: https://www.flickr.com/photos/johnloo/5520991963/ (John Loo)
Classroom: https://www.flickr.com/photos/mklapper/5812224468/ (mklapper)
Groupwork: https://www.flickr.com/photos/matheson_learning_commons/8371591392/ (Matheson
Learning Commons)
Tumblr: Screenshot www.tumblr.com

44. This work is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License