Title: Uncomfortable UX: making life difficult and improving your product Description: No wireframe survives contact with the user. This is great for UX people, because it means our lives are never dull — but it also makes things complicated for developers who just want to get on and build something. While it can be uncomfortable to challenge a team’s assumptions about what you are building and who it’s for, it is absolutely worthwhile. In this session, I will talk about: * getting over the fear of putting something half-finished in front of users * how to get fast feedback from your users * different ways to involve your team in research * quick methods for communicating research findings * some surprising ways that continuous feedback from users benefits everyone