The three Enterprise Innovation Networks The Irish Software Association (ISIN), Industry Research & Development Group (IRDG) and the Construction IT Alliance (CITA) EIN, all funded by Enterprise Ireland hosted a joint seminar on Tuesday 23rd October 2012 in the Dublin City Council offices on Wood Quay from 08.00am - 11.00am. There were 80 delegates in attendance and an additional 20 viewing the event online. The intention of this event was to focus on the need to Collaborate to Innovate for a successful future. The Opening address was given by Mr Greg Treston from Enterprise Ireland. Greg is Head of Research & Innovation. There was then a short Introduction to each of the Enterprise Innovation Networks. Speakers included Paul Sweetman of ISIN, Denis Hayes of IRDG and Suzanne Purcell of CITA EIN. This was followed by presentation on Collaborating with Third Level Research Institutes by John Whelan, Trinity College Technology Transfer Office and Tom Flanagan, DIT Hothouse. Three case Studies followed. Case Study 1: Dr. Yvonne Traynor, Henkel Case. Study 2: Sean Giblin, Cylon Controls. Case Study 3: Anthony McCauley, Fujitsu

1. Collaborate to
Innovate
How to Create a
Successful Collaboration
Anthony McCauley,
Head of Innovation
Fujitsu
October 23rd, 2012
COMMERCIAL IN CONFIDENCE © Copyright 2010 Fujitsu (Ireland) Limited

2. Fujitsu Ireland – Who we are, What we do
Ireland Tokyo, Japan
Established: 1969 Established: 1935
350 employees 70 country operations
HQ Dublin
Revenue: €80M
Fujitsu Ireland 175,000 employees
Dublin, Swords
R&D spend: US$ 2.6B
Fujitsu Headquarters
Tokyo, Japan
Infrastructure Customer Platforms IT & Business Application
Services Services (Wintel, Solaris) Consulting Services
Finance (Insurance and Banking)
Telecommunications and Utilities
Government
Utilities
1 Copyright 2009 FUJITSU LIMITED

3. Fujitsu Laboratories
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4. Fujitsu’s Motivation
 Opening New Markets – Health HSE, Utilities
ESB
 Test Bed and Centre of Competence for
Globalisation of Solutions
Ireland  Fujitsu Ireland become a Smart economy
leader
 Gain insights to next generation R&D aligned
to local expertise
 Insight to new R&D perspectives aligned to
Fujitsu Labs research areas
 Opportunity to collaborate with World Class
Fujitsu Researchers
Laboratories  Develop Unique Collaborative Synergies
Across Fujitsu Labs and IRL Research Groups
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5. Choosing Your Research Partner
 Dedicate a single point of contact within your organisation to
establishing the collaboration – “we took a hands on approach”
 Define your business drivers for initiating a research project
 How can the research reinforce your business and open new
market potential
 “Research Prioritisation Steering Group” – may guide your
decisions
 Decide whether it’s a collaboration or contract research
 Do you want to grow your own expertise or outsource the expertise
 Develop a set of selection criteria aligned to your business
requirements and research needs
 Identify a single point of contact to guide you through the maze –
IDA, Enterprise Ireland – “a strong relationship is key”
 Form an Expert Group and get advice from different perspectives
 Undertake a Top-Down and Bottom-Up assessment of the
research groups
 Attend events and get a broad understanding of the research from a
number of perspectives http://www.isin.ie
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6. Working with Academia
 There are many research groups, what impressed us
 Size, maturity, internationalism, engagement model, IP framework
 Accept that Industry and Academia have different strengths
 Merge the innovation of research with commercial realities
 Work with your company researchers’ to develop a research
outline
 Aligned to furthering the industrial research roadmap
 But has a commercial focus
 Assess the project planning capability of the research group
 Accept that project planning may not be their strong suite
 Organise planning workshops to refine the outline and define the
research project
 Allow researchers to explore and don’t stifle the creativity
 Design a project that meets academic and commercial
requirements
 A commercial solution that will expand your revenue potential
 Opportunity to publish and enhance their reputation
 Be patient, ground-breaking research takes time to evolve
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7. Funding Options
 Know the boundaries of your budget
 Based on the funding options there’ll be consequences for IP
ownership
 University overheads need to be factored into calculations
 Understand the various grants and allowances that are
available based on the research you’re undertaking
 IDA Grants
Great Advice
 R&D Tax Credit On www.isin.ie
 FP7/Marie Curie Funding
 Expert advice is key when accessing the
appropriateness of each funding option
 Understand what is involved to avail of the various grants– EI & IDA
 Tax Advise probably needed when considering R&D Tax Credit
 There may be grants available to help with the costs of
writing the proposals to avail of larger grants
 Hiring Researchers from Abroad – talk to Irish
Universities Association about Hosting Agreements
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8. The Impact
 At this early stage our collaborations are already
delivering value;
 Identifying what’s shaping the market of tomorrow
- new trends and challenges
 Plan 5-10 years ahead to shape Fujitsu
technology, products and services
 Bring new thinking to existing R&D
 Open new markets through development of new
technologies
 New technologies to exploit the delivery of
existing or new services
 Access to near-commercial solutions
 Access to a wider “family of experts” and
“dreamers”
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9. It’s Worth All the Effort!
8 Copyright (c) 2012, Fujitsu Laboratories Ltd.