The role of Citizenship and Social Responsibility - Claire Cater
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The role of Citizenship and Social Responsibility - from CIPR Reputation Influencers Conference
![Social citizen Claire Cater Logo + Bell Pottinger logo [email_address] [email_address]](https://image.slidesharecdn.com/clairecaterpresentation-110624073630-phpapp01/85/the-role-of-citizenship-and-social-responsibility-claire-cater-1-320.jpg)
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The role of Citizenship and Social Responsibility - Claire Cater
- 1. Social citizen Claire Cater Logo + Bell Pottinger logo [email_address] [email_address]
- 4. Citizen has… choice, power and responsibility
- 8. Your reputation in their hands
- 9. The Lens of Society COMMUNITY ME VOLUNTEER ENVIRONMENT HEALTH CRIME EDUCATION JOB CREATION LOCAL SUPPLY SOCIAL ENTERPRISE
- 15. Global searches
- 18. Social citizen Good sense… Good business
- 19. Social business Between Business and Environment Between Society and Environment Sustainable Liveable Viable Fair
- 24. How we work together...
- 25. Social nterprise the next .com boom Growing fast… GROWTH median growth for the RBS SE100 top 100 51.09% 78.63% average growth for the RBS SE100 top 100
- 27. We are trading Social capital Asset trust environment health employment education reputation Supply chain
- 28. Belief 1. Trust of judgment 2. Trust of will or motive; 3. and trust of delivery or competence Behaviour Trust Reputation Transparency Engagement Profit with purpose HOW WHERE WHAT
- 32. leadership
- 37. Citizen NGAGED
- 38. An acknowledgement that both businesses and individuals have a duty to 'give something back' And employers can be key in facilitating individuals to make a contribution... brand democracy
- 39. brand democracy
- 40. Understand your citizens Leaders (10%) I tend to take a leadership role – coming up with ideas and organising people Followers (19%) I tend to get involved in organising if there is someone else to lead it Activists (19%) I tend to take an active role and encourage others to participate, even if I am not leading myself Joiners (25%) I tend to get involved in helping out with activities once a group have set up something For hire (10%) I tend to join in only if I am pushed or when others get involved Disinterested (6%) I tend not to be interested in joining in brand democracy
- 41. Green washing
- 44. Claire Cater Director - brand democracy, Group lead, Big Society and Behaviour Change Bell Pottinger Email: CCater@Bell-Pottinger.co.uk
Hinweis der Redaktion
- The impact on reputation and business The business case – need examples
- Shif in our culture mirrors the ‘people power’ of the internet in broader society a move away from the dependency /entitlement culture to independence From provision to facilitation Freedom from interference
- Run and take over services Access to more data than ever
- People will look through the lens of Big Society and that will increasingly inform decisions – Driven by ‘identifying and achieving benefit and keeping it local – onshore’
- Detail in our hand out
- Detail in our hand out
- Detail in our hand out
- Detail in our hand out
- Detail in our hand out
- The organisation & the individuals within it… Particularly the CEO…
- partnership
- 86% of global consumers believe business needs to place at least equal weight on society’s interest as on business’ interests.
- Can you integrate the images somehow with the slide before – mainly showing the image of profile in one for one
- Be Citizen E