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Social summer 3 what has google ever done for pr

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Chartered Institute of Public Relations
Chartered Institute of Public Relations
TechnologieBusiness
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ec em n sh r a W a hs ht a ee d n vr o e f P? o R r T us a, 3dM y 0 2 hr y r a 2 1 d Pee t : A de Bu e m h rsne n rw rc S it r
“Data beats opinion” PR too often driven by untested assumptions and wonky metrics Google aims high. Nothing is impossible. Google has a “culture of failure”
A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google Analytics
Google Analytics is a free data....
Data puking!
PR’s marriage problem: solving attribution
Some more things to consider
Visitor flow analysis
Isolate sources: down to level of individual coverage!
Better still: relate it to specific goals
Real time analysis
Old vs new Old: Our PR activity created x number of OTS (opportunities to see)New: our PR activity assisted £xxx sales - directly and indirectly. Explicit ROI.
NEXT SOCIAL SUMMER SESSIONS • Integrating Traditional and Social Media – 10 May • Real Time Public Relations – 15 May • The Future of Broadcast – 24 May http://www.cipr.co.uk/content/eventsawards/social-sum

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