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Writing for different platforms

Jon Silk, Bite Communications
7 March 2013
                                    #CIPRFRESH
Click to edit Master title style




Chair’s introduction

Bree Sutton, General Medical Council
Writing for different platforms
                                       #CIPRFRESH
Click to edit Master title style




Writing for different platforms

Jon Silk, Bite Communications
7 March 2013
                                    #CIPRFRESH
Hello.
Click to edit Master title style




07/03/13
                                   #CIPRFRESH
What do I know?
Click to edit Master title style




           +               +


07/03/13
                                   #CIPRFRESH
The rules of Master
Click to edit writing.title style




07/03/13
                                    #CIPRFRESH
Rule to edit Master a notch.
Click 1: Take it down title style




07/03/13
                                    #CIPRFRESH
Rule to edit Master title style
Click 2: Find your angle(s).




07/03/13
                                  #CIPRFRESH
Rule to edit Master title style
Click 3: You don’t know the tone.




07/03/13
                                #CIPRFRESH
Rule to edit Master title style
Click 4: Get the basics right.




07/03/13
                                  #CIPRFRESH
Rule to edit Master
Click 5: Be brave. title style




07/03/13
                                 #CIPRFRESH
Challenge time.
Click to edit Master title style




07/03/13
                                   #CIPRFRESH
James.
Click to edit Master title style




07/03/13
                                   #CIPRFRESH
Marie.
Click to edit Master title style




07/03/13
                                   #CIPRFRESH
Justin.
Click to edit Master title style




07/03/13
                                   #CIPRFRESH
Things edit Master title
Click toto read and do. style

READ:
• theoatmeal.com/comics/making_things
• theoatmeal.com/comics/misspelling

TRY:
• www.blablameter.com

DOWNLOAD:
• www.gutenberg.org/ebooks/37134

07/03/13
                                        #CIPRFRESH
Thanks!
Click to edit Master title style



                   Get in touch any time:
           jon.silk@biteglobal.com / @jonsilk




07/03/13
                                                #CIPRFRESH
Click to edit Master title style




Questions?



                                   #CIPRFRESH
Training workshops to build your
Click to edit Master title style
              knowledge further


•   Writing better press releases
•   Writing skills for PR
•   Business writing skills
•   Writing newsletters and magazines



07/03/13
                                        #CIPRFRESH
Click to edit Master title style




Thank you for attending, please complete
the online evaluation form.

Find out more at cipr.co.uk/fresh

                                     #CIPRFRESH

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Writing for Different Platforms Tips

  • 1. Click to edit Master title style Writing for different platforms Jon Silk, Bite Communications 7 March 2013 #CIPRFRESH
  • 2. Click to edit Master title style Chair’s introduction Bree Sutton, General Medical Council Writing for different platforms #CIPRFRESH
  • 3. Click to edit Master title style Writing for different platforms Jon Silk, Bite Communications 7 March 2013 #CIPRFRESH
  • 4. Hello. Click to edit Master title style 07/03/13 #CIPRFRESH
  • 5. What do I know? Click to edit Master title style + + 07/03/13 #CIPRFRESH
  • 6. The rules of Master Click to edit writing.title style 07/03/13 #CIPRFRESH
  • 7. Rule to edit Master a notch. Click 1: Take it down title style 07/03/13 #CIPRFRESH
  • 8. Rule to edit Master title style Click 2: Find your angle(s). 07/03/13 #CIPRFRESH
  • 9. Rule to edit Master title style Click 3: You don’t know the tone. 07/03/13 #CIPRFRESH
  • 10. Rule to edit Master title style Click 4: Get the basics right. 07/03/13 #CIPRFRESH
  • 11. Rule to edit Master Click 5: Be brave. title style 07/03/13 #CIPRFRESH
  • 12. Challenge time. Click to edit Master title style 07/03/13 #CIPRFRESH
  • 13. James. Click to edit Master title style 07/03/13 #CIPRFRESH
  • 14. Marie. Click to edit Master title style 07/03/13 #CIPRFRESH
  • 15. Justin. Click to edit Master title style 07/03/13 #CIPRFRESH
  • 16. Things edit Master title Click toto read and do. style READ: • theoatmeal.com/comics/making_things • theoatmeal.com/comics/misspelling TRY: • www.blablameter.com DOWNLOAD: • www.gutenberg.org/ebooks/37134 07/03/13 #CIPRFRESH
  • 17. Thanks! Click to edit Master title style Get in touch any time: jon.silk@biteglobal.com / @jonsilk 07/03/13 #CIPRFRESH
  • 18. Click to edit Master title style Questions? #CIPRFRESH
  • 19. Training workshops to build your Click to edit Master title style knowledge further • Writing better press releases • Writing skills for PR • Business writing skills • Writing newsletters and magazines 07/03/13 #CIPRFRESH
  • 20. Click to edit Master title style Thank you for attending, please complete the online evaluation form. Find out more at cipr.co.uk/fresh #CIPRFRESH