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Drew benvie cipr aug 2011 location based social networking

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Chartered Institute of Public Relations
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@drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
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Image courtesy of Foursquare ,[object Object]
Image courtesy of Foursquare
Image courtesy of Foursquare ,[object Object]
[object Object],As a brand, either you’re a place You add value to places You are at places
Image courtesy of Foursquare ,[object Object],As a brand, either you’re a place
You add information to places ,[object Object]
[object Object],Or you are at places
Or you are at places ,[object Object]
Or you are at places ,[object Object]
[object Object],You are at places
[object Object],You are at places
[object Object],You are at places
[object Object],You are at places
Image courtesy of digdang.com ,[object Object]
[object Object],1. Social networking 2. Earning rewards 3. Gamification
The stream Explore ,[object Object]
[object Object],Places Specials
[object Object],1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
[object Object],1. Claim a venue 2. Programme specials 3. Add to the community http://bit.ly/4sqhelpuk
[object Object]
[object Object]
The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise
Content Funnel Blog
Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
[object Object]
[object Object],Automatic check ins Connection to your wallet Connection to your points
Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb

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Drew benvie cipr aug 2011 location based social networking

  • 1. @drewb #CIPRsm PR & location based social networks August 2011 // Drew Benvie, Hotwire Group
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  • 6. Image courtesy of Foursquare
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  • 26. The opportunities for brands Ways to engage the consumer Ways to draw in passers-by Engage and cut through the noise
  • 28. Coca Cola: Recycling King 10,000 recycling bins on Facebook Places http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  • 29. McDonalds: Foursquare vouchers 33% increase in footfall in one day http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-facebook-2010-9
  • 30. Dose Espresso: Rewards Free coffee for mayors on Foursquare http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html
  • 31. Badges: the game in Foursquare “ Starbucks recently announced a relationship with Foursquare, which enables us to engage with our customers in unique ways by breaking down barriers of digital and physical worlds. Foursquare is another way for Starbucks to take the pulse of the experience in physical stores in real time and hear feedback from our customers.” Courtesy of Mashable
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  • 34. Thank you Cartoons courtesy of Hugh Macleod [email_address] 0207 608 4660 www.hotwirepr.com @drewb