Social Media presentation from Warren Knight at the CIM Digital Marketing Bootcamp, ARU Chelmsford, 17 April 2012

1. B2B Social Media
“Please feel free to Tweet @wvrknight during this session”

2. Warren Knight
Speaker / Author / Consultant
CEO, co-founder of Gloople
20 years Retail Experience
5 years Social Media
Social Media for Business
Sales Techniques for SME
International Business

3. Online store
GroupBuy & FlashSale Affiliate network Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store

4. Blippar

5. Buffer

6. Zopim

7. Social Media Explained

8. Social Success
Social Sales
Find Social forums,
blogs, social sites &
groups
Tune in – Listen to the
conversations. Set up
Google alerts, join
groups and forums, use
LinkedIn, follow Twitter
conversations
Socialise your CRM –
Integrate social profiles
Track social-driven
sales – measure the
return on your social
investment

9. Social Success
Social Sales Social Marketing
Listen and monitor -
Brand, Market and
Competition
Start dialogues – come
out and meet people
Identify influencers – let
people inside, through
blog posts, tweets
Make it easy for people to
share your content –
social commerce trust
Use tools that share best
practice

10. Social Success
Social Sales Social Marketing Social Customer Service
Engage with customers offer a
support channel for their issue
Encourage ‘one and done’ fast
response to tweets & Facebook
Automate social listening
Maximise your knowledge
make it easy for customer-
facing people to access your
expertise
Social-enable your online
support portal – rewarding
users who help other users
Integrate all channels

11. The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

12. The Big News
Influence Search Rankings
Over 170 million people are
already using Google+
Google: YES, we do use it as a signal. It is
used as a signal in our organic and news
ranking. We also use it to enhance our news
universally, by marking how many people
share an article
What we share Matters
Google: We treat links shared on Facebook
FAN pages the same way we treat tweeted
links. We have NO personal wall data from
Facebook

13. Brand Continuity

14. No. 5
Socialise your business

15. LEAD Strategy
LEAD: LISTEN

16. Experiment
LEAD: LISTEN
LEAD: EXPERIMENT

17. Best Practice
5 a Day Advice: As an expert you should offer advice
LEAD: LISTEN
Share: Article, link information that aligns with your
business
LEAD: EXPERIMENT Engage: Industry. Follow them, re-tweet, engage in
conversations
Have fun: Be funny - send links to relevant funny articles
LEAD: APPLY
Special Offer: Send information about a special offer,
promotion, event
1 Post a Day
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to
online article
1 Blog a Week Add Value: Talk around the business and add value
to your audience
Competitions & Polls: Find out what your customer
want

18. Develop
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP

19. What is Content Marketing
Blogging – 4x more popular with Google
Video + Podcasting
E-Mail Marketing
Flickr, Picasa
Social, Twitter, Google+, LinkedIn
Case Studies, White Papers
Tumbler, Posterous

20. The Power of Content Marketing

21. Twitter
Tweet Your Savings
#AmexWholefoods
$20 Credit, Spend $75

22. Case Study
Five days after posting the videos on their specially designed
website, Will it Blend, and on YouTube. They had 9.5 Million
views on YouTube.”
150 Million upload the videos and shared.
In fact, so popular is this worldwide phenomenon that 210,000 people
logged on to eBay to view the leftovers of a blended iPod and iPhone.
The dust of each of these products fetched $800 and $901
respectively

23. United Airlines Breaks Guitar
4 Million People
Cost The Airline $180 Million?
Which, incidentally, would
have
bought Dave Carroll more
than
51,000 replacement guitars
UNDERSTAND AND USE IT ...OR

24. 7 Social Media Tips to Take-away
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into PR, email, direct mailing & advertising
Make It Digital
Create a digital version of the original version
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite to test and track
SEO
Create your online voice & communication using your keywords
Content Marketing
Use your keywords in every form of communication
Mobile
Is your website is mobile compatible use HTML 5 not apps
Video
YouTube is the second largest search engine

25. Social Media Workshop £119
How to Increase Sales using Social Media 27th April in London
During the half day workshop I will be helping you.
 Define your online voice and improve the brand awareness
 Use Twitter, Facebook LinkedIn to increase your online sale
 Use the latest Social Media tools to help you save time
 Define and reach your online target audience
 Design a Social Media Strategy to use Twitter, Facebook, Google+,
LinkedIn and more
 Learn why sentiment is important to drive sales
 Identify do’s and don’ts when implementing your Social Media Strategy
If you would like to find out more information on my workshop, or to book your
place please click here: http://bit.ly/HByu4X

26. Consultancy / Training / Mentoring
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