Social media presentation ian mckendrick
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Social Media: a copy of the presentation delivered by Ian McKendrick, founder of Superblog from the CIM Hertfordshire, Social Media Marketing Boot Camp held at the University of Hertfordshire Business School on 16 September 2011
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Social media presentation ian mckendrick
- 12. Is Social Media a Fad? http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
- 15. I wish I knew of someone who could... I wish I knew of someone who could... I wish I knew of someone I wish I knewwho could... I wish I knew of someone of someone who could... who could... I wish I knew I wish I knew of someone of someone who could... who could... I wish I knew of someone who could...
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- 17. I wish I knew of someone I wish I knew who could... of someone who could... I wish I knew of someone who could... I wish I knew of someone who could... I wish I knew of someone who could...
- 25. Social Bookmarking http://www.commoncraft.com/bookmarking-plain-english
- 27. Pete Cashmore - 2007
- 29. How Mashable measure success • 7 figure annual revenue • 8 Million unique visitors • 12 million monthly page views • 1.5 million Twitter followers • 300,000 Subscribers • Consistently top Digg and Tweetme lists
- 30. Mashable’s Success • Don’t plan it, just do it • Focused and work hard • Write for the web • Write compelling headlines • Appeal to mainstream • Deliver awesome content • Encourage sharing • Go directly to the source • Offline presence
- 46. Demonstrate “Value” How can you demonstrate how your business can change the lives of your customers for the better?
- 54. Network research sites • Wikipedia.com • Traffikd.com • Mashable.com • Google.com • Matthuggins.com • SuperBlog.biz • Ianmckendrick.com • SuperBlog.biz/presentation-downloads/
- 55. 10 things you could be doing 1. Create a strategy – what - why – how etc. 2. Profiles and branding – corporate/personal 3. Decide on sites and landscapes 4. Define metrics and measure 5. Build a community 6. Create/Provide “Awesome” content... 7. ...with “Compelling” titles 8. Define “Calls to Action” 9. Recruit Champions / Trailblazers 10.Stop selling – Engage & Benchmark
- 57. Questions