Paid search, CIM digital bootcamp, April 2013 - Lyndon Wright, 2buy1click com
1. Google Adword is Dead
Long Live Google
Adwords
A peek inside a real Google Adwords account
to see the good the bad and the ugly!
Lyndon Wright - Online Marketer
2. What is Google Adwords?
How does it work? See Live Example
5. How Can They Pay That Much Per
Click?
It's their business model!
Lets look at the numbers
âą Adwords -> Sales = Cost
âą Adwords -> Build List = Asset
7. Keyword Types
âą Keyword Type
o Problem - my headaches
o Generic solution - headaches pain relief
o Branded solution - Hedex
o Specific product name - hedex extra 16 tablets
âą Research keyword modifiers
o best
o new
o top 10
o award winning
âą Buying keyword modifiers
o low cost
o discount
o offer
o sale
o free
8. A Real Customer Case Study
âą Inside an adwords account (All settings are
wrong!) See example
âą Match type - Keyword Tool
Example Match Type
[playground equipment] Exact
"playground equipment" Phrase
playground equipment Broad
-playground Negative match
9. Takeaways
âą Big 3 Mistakes
o Using Default settings
o Put ad on both Search and Content network
o Not measuring the conversion (or not having a
conversion)
âą 3 Unfair Tricks
o Use broad match and google analytics report to do
automatic keyword research
o Copy the best ad and make it better
o The offer is king - Give the King the most attention
10. Further Tricks and Tips
Exchange your business card for a copy of this report