Influencing consumer behaviour jo daniels bitc

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CIM East of England

Presentation from Joanna Daniels, BITC at the CIM Good Marketing Conference, ARU Chelmsford on 30 November 2012

Business News & Politik

GOOD MARKETING CONFERENCE
JOANNA DANIELS
BUSINESS IN THE COMMUNITY

www.bitc.org.uk

Page title, 28pt, Arial Bold
THE ROLE OF THE
MARKETER?
Large text slide, heading 24pt, Arial Bold

Body copy 20pt Arial Regular
Keep text succinct, et vel molor sit fugiatemque ma in re dolupta
voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas
expelendit pro doloriorio que non pro tempor andeles autem ipsum di
abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.

www.bitc.org.uk

WE ARE CONFUSED...

WE HAVE SELECTIVE HEARING...

WE FEEL DISEMPOWERED...

WE ARE SCEPTICAL...

www.bitc.org.uk

THEPage title, 28pt, Arial Bold
ROLE OF THE
CONSUMER?
Large text slide, heading 24pt, Arial Bold

Body copy 20pt Arial Regular
Keep text succinct, et vel molor sit fugiatemque ma in re dolupta
voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas
expelendit pro doloriorio que non pro tempor andeles autem ipsum di
abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun.

www.bitc.org.uk

“The pessimist sees the difficulty in every
opportunity; an optimist sees the opportunity in
every difficulty”
Winston Churchill

www.bitc.org.uk

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Influencing consumer behaviour jo daniels bitc

1. GOOD MARKETING CONFERENCE JOANNA DANIELS BUSINESS IN THE COMMUNITY www.bitc.org.uk

2. www.bitc.org.uk

3. Page title, 28pt, Arial Bold THE ROLE OF THE MARKETER? Large text slide, heading 24pt, Arial Bold Body copy 20pt Arial Regular Keep text succinct, et vel molor sit fugiatemque ma in re dolupta voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas expelendit pro doloriorio que non pro tempor andeles autem ipsum di abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun. www.bitc.org.uk

4. www.bitc.org.uk

5. PROTECTED www.bitc.org.uk

6. www.bitc.org.uk

7. WE ARE CONFUSED... WE HAVE SELECTIVE HEARING... WE FEEL DISEMPOWERED... WE ARE SCEPTICAL... www.bitc.org.uk

8. www.bitc.org.uk

9. THEPage title, 28pt, Arial Bold ROLE OF THE CONSUMER? Large text slide, heading 24pt, Arial Bold Body copy 20pt Arial Regular Keep text succinct, et vel molor sit fugiatemque ma in re dolupta voluptusam faccumet ma veribus erum exerum faceritate dolor rem quas expelendit pro doloriorio que non pro tempor andeles autem ipsum di abo. Nam, voluptis sunt et, que molent qui remporis iusantet laborun. www.bitc.org.uk

10. “The pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” Winston Churchill www.bitc.org.uk

Influencing consumer behaviour jo daniels bitc

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Influencing consumer behaviour jo daniels bitc