Gain Competitive Advantage by Increasing Knowledge Productivity: Link Insights from Big Data directly to Business Processes
• real-time monitoring of Big and Smart Data
• consolidated analysis of external (Web, Social Media, Deep Web, …) and internal (SharePoint, File Shares, Data Warehouses, …) data
• provision of direct business process support through dashboards and alerts
This presentation was held at the 2014 International Competitive Intelligence Conference in Bad Nauheim, Germany.
3. CID GmbH
• Digitization of Business Processes
since 1997
• Software Development based on
Microsoft .net
Pattern Science AG
• Research & Development on
Text Mining, Semantics &
Machine Learning since 2007
• Scientific Cooperations
CID Consulting GmbH
• Technology-focused Consulting
since 2008
• Implementation of
Knowledge Management and
Competitive Intelligence Processes
Hasselroth, Germany
• 150 Employees
• Founded 1997
Enterprise-ready
Software Solutions for
Efficient Processes
combined with
Innovative Research
and Development
Delivering Smart Answers
4. • Which challenges meet companies today?
• Which solution components are available?
• What can IT contribute to Knowledge Productivity?
Focus: Knowledge Productivity
Which challenges meet Information Workers
during their daily work?
How can they improve Knowledge
Productivity effectively?
6. Competitive Intelligence
Use CasesSources
over 11.000 Websites
(competitors, news,
industry magazines,
scientific publications,
…)
over a Million of
Market Data
(financials, sales,
advertisement spending,
…)
Users
Professional Analysts
Management
End-Users
company-wide
Any new product
launches?
What are new
trends in my
market?
How do legislation
and regulation
change?
How do I get
in-depth
information
easily?
7. Technology Management
Sources
over 10.000 Websites
(competitors, news,
industry magazines,
scientific publications,
other industries
…)
Patents from
Selected Groups
European Patent Office
Use Cases Users
Professional Analysts
What are new
trends in my
market?
What are relevant
trends in other
industries?
Does a competitor
move into a new
segment?
How do research,
development &
marketing relate?
8. Product Development
Sources
Thousands
of Service Tickets
collected within the
Service Portal
Use Cases Users
Professional Analysts
Management
Are there any
trends in product-
related issues?
How to improve a
product’s quality
and lifecycle?
How to improve
SLAs with
customers?
How to
consolidate
service
information?
9. Market Monitoring
Sources
over 300 Websites
(competitors, news,
industry magazines,
scientific publications,
other industries
…)
Use Cases Users
Professional Analysts
Management
End-Users
company-wide
Any new product
launches?
What are new
trends in my
market?
Does a competitor
move into a new
segment?
How do I get
in-depth
information
easily?
10. many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual insights
search comprehensively
examine holistically
reduce dependencies
Challenges
Starting Point
Objective
11. Level of Implementation
LevelofEfficiency
++
++
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual
insights
search comprehensively
examine holistically
reduce dependencies
12. Level of Implementation
LevelofEfficiency
++
++
external
Information Collection internal
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual
insights
search comprehensively
examine holistically
reduce dependencies
14. Information Demand
• websites
• press releases
• sales reports
• Social Media
for operational & strategic
decisions
• websites
• press releases
• signed contracts
• CRM
• service & support
• Social Media
• universities
• research institutes
• publications
• conferences
• patents
• studies
• new law
• standards
• decisions
• admissions
Competition
Authorities &
Legislation
• news about...
• industry
• market players
• incidents, e.g. accidents
Press & Media
Customers
Research &
Development
• innovation
• influencing factors on
product and industry
other industries
16. Crawler
Wolfsburg (Germany), 08.11.2006 -
"The Presidium of the Supervisory
Board of Volkswagen AG and Chairman
of the Board, Dr. Bernd Pischetsrieder,
have agreed by consensus he retires on
31.12.2006."
This short note was published by the
VW Group last night about the
resigning of its chief executive.
Successor will be the CEO of Audi,
Martin Winterkorn. There were no
further explanations by the company.
Also the largest shareholder of VW, the
sports car manufacturer Porsche AG,
did not want to comment.
Crawling of relevant parts of
web sites
Crawler
Centralized
Index
Internal Systems (SharePoint, CRM, DMS...)
Interfaces
Solution
17. Level of Implementation
LevelofEfficiency
++
++
external
Information Collection internal
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual
insights
search comprehensively
examine holistically
reduce dependencies
18. Level of Implementation
LevelofEfficiency
++
++
Information Collection internal
external
Search
many sources
various formats
little structure
search quickly
analyze aspects
understand quickly
identify correlations
detect trends
provide individual
insights
search comprehensively
examine holistically
reduce dependencies
48. ++
++0
centralized indexing of
internal information
Systematic collection of
external information
Enterprise Search
Intelligent Search
with related terms and
ontological concepts
Consolidated Search
in external & internal
information
Contextualization
Pre-Analysis
for efficient
interpretation
Exploratory
Search
Self-Service
Dashboards
Automated Detection of
Topics and Trends
Intranet Portals
Solution
Visualization Information
Sharing
Objective
Level of Implementation
LevelofEfficiency
49. Objective
Mission accomplished
Alexander Stumpfegger
CID Consulting GmbH
Managing Director
Gewerbepark Birkenhain 1
D-63579 Freigericht
phone +49 6051 8846-0
direct d. +49 6051 8846-101
e-mail a.stumpfegger@cid.de
web cid.com