Competitive Intelligence & “Big Data“ – Information Monitoring, Analysis & Trend Detection in Real-Time > how competitive intelligence can profit from knowledge Management & big data > how to tackle information overload and analyze most different kinds of data from financial and market figures, competitor and product information, news, scientific publications to social Media etc. > possibilities and methods not only to manage knowledge but to gain insights and support decision making > ways to prove the benefit of an investment in a ci tool for business This presentation was held during the 2013 CiMi.CON Evolution Conference in Berlin, Germany

1. The Quest for Information
Intelligently & faster: efficient information retrieval in
Competitive Intelligence

2. CID GmbH
• Digitization of Business Processes
since 1997
• Software Development based on
Microsoft .net
Pattern Science AG
• Research & Development on
Text Mining, Semantics &
Machine Learning since 2007
• Scientific Cooperations
CID Consulting GmbH
• Technology-focused Consulting
since 2008
• Implementation of
Knowledge Management and
Competitive Intelligence Processes
Hasselroth, Germany
• 150 Employees
• Founded 1997
Enterprise-ready
Software Solutions for
Efficient Processes
combined with
Innovative Research
and Development
Delivering Smart Answers

3. Alexander Stumpfegger
Managing Director, CID Consulting GmbH

4. Information Worker

5. Human Resources
Manager
Marketing Manager
Auditing Manager
CEO
Analyst
Product Developer
Competitive Intelligence
Analyst
Information Worker

6. Right Hand of the Product Manager
Peter R.
Product
Manager
Information Worker
Competitive Intelligence
Analyst

7. Appraisal Development Production
Product Development Process
Collect
Analyze, Edit,
Contextualize
Communicate
Supporting Process - Search for Information

8. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Communicate
Supporting Process - Search for Information
Product Development Process

9. Appraisal Development Production

10. Appraisal Development Production
Actions &
Decisions
Skills
Expertise, Experience...
Information
KNOWLEDGE
Task

11. KNOWLEDGE
Appraisal Development Production
Actions &
Decisions
Skills
Expertise, Experience...
Information
Task
= Sum of actionable and
decision-supporting information
& skills (knowledge, experience,
expertise…) individuals use to
manage tasks and solve
problems.
KNOWLEDGE

12. Appraisal Development Production
Actions &
Decisions
Skills
Expertise, Experience...
Task
Information
KNOWLEDGE

13. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Communicate
Product Development Process

14. Analyze, Edit,
Contextualize
Communicate
Appraisal Development Production
Collect
Product Development Process
What Peter does
1. Check state of internal development
2. Gather feedback from customers & service
3. Search for innovation of competitors

15. Report by
Product Development
Report by
Quality Assurance
Results of
customer surveys
Typical
magazines
What Peter does

16. Report by
Product Development
Report by
Quality Assurance
Results of
customer surveys
Typical
magazines
What Peter doesn’t know

23. Personal
Information
Monitoring
Web
Monitoring
Deep Web
Social Media
Business
Intelligence
Internal
Knowledge
Big Data
What Peter doesn’t know

24. Monitoring of German Media
6,000 unique sources on the Web
Content Management Systems
10,000 - 15,000 documents per day
Example 1

25. International Consumer Eletronics Exhibition
1,701 unique sources
500 - 1,500 documents per day
Example 2

26. Global Player Medical Technology
7,100 unique sources
Market Research, Ad Spending
SharePoint, File Shares
100 - 500 documents per day
Example 3

27. Peter works with incomplete information
because he does not use many sources sufficiently.
a lot of work, amount to big, no trust …
because he does simply not know many sources.
Analyze, Edit, Contextualize Communicate
What Peter should change
Collect

28. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Communicate
Product Development Process

29. Appraisal Development Production
Collect Communicate
Product Development Process
Analyze, Edit,
Contextualize
What Peter does
Read,
Summarize,
Combine,
…
Generate
Knowledge

30. Appraisal Development Production
Collect Communicate
Product Development Process
Analyze, Edit,
Contextualize
What Peter realizes soon
Peter can review only a
small amount of the available
information

31. Big Data
Amount
Variety
Velocity

32. Peters Online Search

33. Peters Online Search
43.600.000
20.000.000

34. Peters Online-Recherche

35. Variety
structured & unstructured
information

36. Peters Online Search

37. Peter does not manage to
analyze information in full
recognize correlations
within different data
and combine these
Collect Communicate
What Peter should change
Analyze, Edit,
Contextualize


38. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Communicate
Product Development Process

39. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Product Development Process
Communicate
What Peter does
Send emails,
create reports,
write newletters,
…

40. Appraisal Development Production
Collect
Analyze, Edit,
Contextualize
Product Development Process
Communicate
As soon as a report is ready, its content is already outdated.
What Peter realizes soon

41. Peter does mostly not deliver up-to-date reports,
because the data at the
basis of his reports
changes continuosly
Collect
Analyze, Edit,
Contextualize
What Peter should change
Communicate

42. Communicate
Analyze, Edit,
Contextualize
Collect
Challenge
Intelligent provision of actionable &
decision-supporting information!

43. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

44. Crawler
Wolfsburg (Deutschland), 08.11.2006 – „Das
Präsidium des Board of Directorss der
Volkswagen AG und der Vorsitzende des
Board of Managerss, Herr Dr. Bernd
Pischetsrieder, haben sich einvernehmlich
über sein Ausscheiden zum 31.12.2006
verständigt.“
Diese kurze Mitteilung veröffentlichte der
VW-Enterprise gestern Abend über das
Ausscheiden seines Board of
Managerssvorsitzenden.
Nachfolger soll der jetzige Board of
Managersschef von Audi, Martin Winterkorn,
werden. Weitere Erklärungen gab die
Enterprisespitze zu dem Vorgang nicht ab.
Auch der größte Anteilseigner von VW, der
Sportwagenhersteller Porsche AG...
Crawling of relevant parts of a
website
Crawler
Centralized
Index
Internal Systems (SharePoint, CRM, DMS...)
Interfaces
CollectApproach:

45. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

46. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

47. Knowledge
“Findability”
Analyze, Edit,
ContextualizeApproach:
of actionable &
decision-supporting
information

48. Solution: “Findability“

49. Entity IdentificationEntity IdentificationEntity IdentificationEntity Identification
Concept RecognitionConcept RecognitionConcept RecognitionConcept Recognition
Knowledge
Base
Product
Enterprise
Subsidiary
Supervisory Board
Board of Managers
Board of Directors
Volkswagen
Golf

58. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

59. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

67. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

68. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

70. Challenge
Communicate
Analyze, Edit,
Contextualize
Collect

71. Challenge

72. Thank You!
Alexander Stumpfegger
CID GmbH / CID Consulting GmbH
Gewerbepark Birkenhain 1
D-63579 Freigericht
www.cid.de
Tel.: +49 6051-8846-100
E.: a.stumpfegger@cid.de
twitter: @CIDGermany