Speaker: Christoph Schrills (Head of Marketing/Sales) from Telesoftas. https://www.xing.com/profile/ChristophP_Schrills He gained a comprehensive experience in the field of IT and mobile by working in industry and consulting. Christoph graduated at the University of Cologne. Development trends for tablets: Tablets will revolutionize our life. Once considered only as a toy the iPad now paves the way for the usage of tablets by the masses. iPad launched April 2010, and already reached 3 million sales worldwide # Main drivers of success: usability, apps, design and apple brand # Main uses for this new device-category: surfing, viewing/showing pictures, watching videos, listening music, gaming, e-books # iPad and Tablets will change our media-use habits Telesoftas launched Lunchgate app (a restaurant finder for office-workers during lunch-break). This has reached top25 apps of Blick am Abend ranking of top apps in Switzerland.

1. Development trends for tablets
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

2.  Tablets entered the markets around 10 years
ago
 Main distinction between convertibles and
slates
 Sensitive technology – low performance – high
prices
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

3.  Launch in the USA in April 2010; launch in the rest of
the world in the end of May
 3 mio. units sold until the end of September
 Market estimates for tablets:
2010: 20 mio. shipments (13,5 mio. iPads)
2011: 55 mio. shipments (25,5 mio. iPads)
 iPad paves the way for tablet usage by the masses
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

4.  iPad continues the success story of the iPhone
 Main drivers of success:
 Usability
 Apps
 Design
 Brand
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

5.  Predicted usage of the iPad:
 Surfing the internet / Using apps
 Gaming
 Showing / Watching pictures and videos
 E-book reader
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

6.  iPad will change our media usage
 Apps for productivity and business like iWork
and Keynote will enable assignment usage
 Growing share in the PC market and
substitution of netbooks by 2012 (18%)
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

7.  Lunchgate App allows you to find a restaurant
with your favourite cuisine next to you
 More than 72.000 downloads in the first 2
months
 App was featured in Blick am Abend and
skyrocketed to Top 25 apps in Switzerland
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

8.  Revolutionary form of computer
 Paving the way for tablets
 Success story like the iPhone
 Implies big opportunities for the mobile
industry
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

9. Thanks for your attention!
Merci beaucoup pour votre attention!
Vielen Dank für Ihre Aufmerksamkeit!
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

10. Your questions
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

11.  Classic notebook
with a twistable
screen
 Classic OS
 Usable with a pen
MobileMonday #17 - Tablets – the birth
of a new mobile-device category

12.  Mixture between a
classic notebook
and a smartphone
 Mobile OS
 Usable with a pen or
by touch
MobileMonday #17 - Tablets – the birth
of a new mobile-device category