12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy

Transcript from Dec 12, 2011: Global Product Management Talk
Prabhakar Gopalan, Corporate Strategist @PGopalan
The Necessity For A Fresh View Of Product Strategy
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

Prabhakar Gopalan, Strategy Prabhakar says:
Consultant, spoke at the weekly "I'm very excited to participate in The
Global Product Management Talk Global Product Management Talk on
Twitter. I'm hoping to learn and share
on Twitter Monday, December 12, insights from a curious group of
2011 using the hashtag product leaders. Speaking of
#prodmgmttalk experiments, this (ProdMgmtTalk) is
a fantastic one!"

INTRO
Product strategy is a topic in the minds of everyone involved with developing and selling a product. Most
product failures are attributed to "bad strategy". This discussion will take a look at product strategy from a
fresh perspective - from that of the experimental school . We’ll compare and contrast the experimental
approach with the more prevalent “God complex” approach. What we share and learn could inspire us to
challenge and test our approaches to strategy as a practice going forward.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

• Podcast: http://bit.ly/tJcjy4
• Links: http://bit.ly/sU3Iug

ABOUT PRABHAKAR GOPALAN
Prabhakar Gopalan is a strategy consultant based in Austin, Texas and a corporate strategist at Dell. Prabhakar
founded Whole Mind Consulting, an innovation driven management consulting firm. His experience spans
working in a number of roles in product management, product marketing and consulting services at large and
small technology firms. He is a popular speaker at ProductCamp Austin. Prabhakar’s blog postings can be found
at the popular product management blog, http://onproductmanagement.net as well as building4.tumblr.com

QUESTIONS FOR DISCUSSION
Q1 Who owns product strategy in your organization? product management? product marketing? development?
does it matter?
Q2 How many of you write and follow a 'strategy document'? Does it actually work?
Q3 Does your executive team take strategy input from your team or from some other source? (e.g. external
consulting firms)
Q4 What would be one reason your product strategy failed? (past/present/an experience)
Q5 Does your business have a long term roadmap and what value does it provide?
Q6 How does organizational design affect strategy?
Q7 Do executives in your organization empower line managers and developers to experiment?
Q8 How do agile development methods affect (positively) in your product strategy?
Q9 Does cloud computing help you in your experiments? In what ways, how?
Q10 If there's one small experiment you'd do tomorrow, what would it be?

TWEET CHRONOLOGY
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PGopalan hello everyone! thanks for joining the tweetchat and blogtalkradio on product
strategy. #prodmgmttalk

NickCoster here tweeting for @brainmates to co-host Global Product Management Talk to discuss Product
Strategy.#prodmgmttalk

CindyFSolomon your co-host checking in from foggy San Francisco Bay delighted to welcome speaker
@PGopalan and @NickCoster as co-host today!

ProdMgmtTalk FIRST Q: Please introduce yourself with where you're tweeting from & your involvement
w/ #prodmgmt #prodmgmttalk

ProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan strategy consultant based in Austin, Texas and a
corporate strategist at Dell.#prodmgmttalk

ProdMgmtTalk Intro: Prabhakar Gopalan @PGopalan founded Whole Mind Consulting, an innovation
driven management consulting firm #prodmgmttalk

CindyFSolomon Our format – we’ll post questions one at a time with Q1, Q2, Q3 Please answer using A1,
A2, A3 #prodmgmttalk

johnpeltier Hello all from Atlanta - Product manager, marketer, strategist here catching a few tweets in
between bites!#prodmgmttalk -4:03 PM Dec 12th, 2011

cindyfsolomon Q1 Who owns product strategy in your organization? product management? product
marketing? development? does it matter? #prodmgmttalk -4:04 PM Dec 12th, 2011

brainmates Welcome Prabhakar (@PGopalan) to Global Product Management Talk! #prodmgmttalk -4:04
PM Dec 12th, 2011

cindyfsolomon Welcome @johnpeltier! #prodmgmttalk -4:04 PM Dec 12th, 2011

PGopalan greetings and welcome John! #prodmgmttalk -4:04 PM Dec 12th, 2011

rcauvin Hello from Austin, I'm a product strategist & manager. I'll be here for a few minutes before a
meeting. #prodmgmttalk -4:04 PM Dec 12th, 2011

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cindyfsolomon In Startups, the CEO/founder owns product strategy and is also the #prodmgmt and
everything else #prodmgmttalk -4:05 PM Dec 12th, 2011

PGopalan welcome @rcauvin thanks for joining @johnpeltier#prodmgmttalk -4:05 PM Dec 12th, 2011

rcauvin A1 The *team* owns the product & product strategy. No single individual
does. #prodmgmt #prodmgmttalk -4:06 PM Dec 12th, 2011

hanneshelander Ni hao from Shanghai. Product Director at StarryMedia, developing marketing tools for
Chinese social media.#prodmgmttalk -4:06 PM Dec 12th, 2011

cindyfsolomon @rcauvin Welcome! #prodmgmttalk -4:06 PM Dec 12th, 2011

brainmates A1) Once it has been defined everyone should be able to 'Own' it. But who defines
it? #prodmgmttalk -4:06 PM Dec 12th, 2011

cindyfsolomon Q1 Who owns product strategy in your organization? product management? product
marketing? development? does it matter? #prodmgmttalk -4:06 PM Dec 12th, 2011

ProdMgmtTalk Welcome @hanneshelander from Shanghai!#prodmgmttalk -4:06 PM Dec 12th, 2011

rcauvin A1 A product manager informs product decisions w/ market knowledge & strategic
insights. #prodmgmt #prodmgmttalk -4:07 PM Dec 12th, 2011

cindyfsolomon @rcauvin Is that your experience or dream that everyone owns it? #prodmgmttalk -4:07 PM
Dec 12th, 2011

cindyfsolomon @pgopalan says not a one person effort, @rcauvinis right: every1 should own & be able to
define. Easier in startup/social org #prodmgmttalk -4:08 PM Dec 12th, 2011

rcauvin @cindyfsolomon My experience! Unilateral product decisions don't
stick. #prodmgmt #prodmgmttalk -4:08 PM Dec 12th, 2011

cindyfsolomon @pgopalan "most of us work in large orgs - looking at strategy team w/biz units have indiv
biz unit strategy teams - overused" #prodmgmttalk -4:08 PM Dec 12th, 2011

cindyfsolomon @pgopalan says "Remove bottlenecks to let people experiment to get to
solutions..." #prodmgmttalk -4:09 PM Dec 12th, 2011

rcauvin A1: On a related note, see my latest blog entry, "Who Owns the
Product?" http://t.co/gMHexle4 #prodmgmt#prodmgmttalk -4:09 PM Dec 12th, 2011

_______________________________________________________________________________________________




rcauvin +1 RT @cindyfsolomon: @pgopalan says "Remove bottlenecks to let people experiment to get to
solutions..."#prodmgmttalk -4:10 PM Dec 12th, 2011

brainmates One of the challenges is that strategy is being developed by "strategy people" independently to
the "doing people" @PGopalan #prodmgmttalk -4:10 PM Dec 12th, 2011

johnpeltier A1) Current org - PM team along with CEO/ownership.#prodmgmttalk -4:10 PM Dec 12th, 2011

ProdMgmtTalk RT @johnpeltier: A1) Current org - PM team along with CEO/ownership. #prodmgmttalk -
4:10 PM Dec 12th, 2011

rcauvin A1: Now I do believe the #prodmgmt role brings skills to the table ideally suited for helping to
define strategy. #prodmgmt#prodmgmttalk -4:11 PM Dec 12th, 2011

hanneshelander A1) Important to distinguish ownership from involvement. My experience says collective
ownership is not easy.#prodmgmttalk -4:11 PM Dec 12th, 2011

nickcoster RT @brainmates: One of the challenges is that strategy is being developed by "strategy people"
independently to the "doing people" @PGopalan #prodmgmttalk -4:12 PM Dec 12th, 2011

ProdMgmtTalk @pgopalan "Large orgs have to disagregate themselves to think like smll orgs - more
effective" #Prdmgmthave 360 view #prodmgmttalk -4:12 PM Dec 12th, 2011

rcauvin @hanneshelander Agree collective ownership isn't easy. But it's often the only way to run a truly
effective product effort.#prodmgmttalk -4:12 PM Dec 12th, 2011

ProdMgmtTalk RT @hanneshelander: A1) Important to distinguish ownership from involvement. My
experience= collective ownership is not easy. #prodmgmttalk -4:13 PM Dec 12th, 2011

ProdMgmtTalk @PGopalan "lrg orgs silo out strategy into long term: tactics short term/strategy long
term...NO! Must do right in short term" #prodmgmttalk -4:13 PM Dec 12th, 2011

ProdMgmtTalk RT @rcauvin: @hanneshelander Agree collective ownership isnt easy- often only way to run
a truly effective product effort. #prodmgmttalk -4:14 PM Dec 12th, 2011

brainmates #prodmgmt is best placed to influence the direction of Product strategy -
@PGopalan #prodmgmttalk -4:14 PM Dec 12th, 2011

johnpeltier RT @brainmates: #prodmgmt is best placed to influence the direction of Product strategy -
@PGopalan#prodmgmttalk -4:15 PM Dec 12th, 2011

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ProdMgmtTalk @PGopalan has a lot to say: listen inhttp://t.co/pFkD8AB7 #prodmgmttalk -4:15 PM Dec
12th, 2011

ProdMgmtTalk @PGopalan "What are your goalposts? Remove them! Let customer determine what the
success metric is!"#prodmgmttalk -4:16 PM Dec 12th, 2011

ProdMgmtTalk @PGopalan says "all just accounting gimmicks - must always work to customer
satisfaction." #prodmgmttalk -4:17 PM Dec 12th, 2011

ProdMgmtTalk Q2 How many of you write and follow a 'strategy document'? Does it actually
work? #prodmgmttalk -4:17 PM Dec 12th, 2011

rcauvin I'm interested in what @pgopalon has to say about positioning as a battle for the mind & as the
root of strategy.#prodmgmt #prodmgmttalk -4:17 PM Dec 12th, 2011

rcauvin A2: In my opinion, positioning of the product drives all product decisions & lies at the root of
strategy. #prodmgmt#prodmgmttalk -4:18 PM Dec 12th, 2011

rcauvin I know @pgopalon has some concerns about the military analogies. #prodmgmt #prodmgmttalk -
4:19 PM Dec 12th, 2011

brainmates @PGopalan has been "ranting" in the audio channel (http://t.co/RQhEubnK). Trying to capture
and bring back to questions. #prodmgmttalk -4:19 PM Dec 12th, 2011

rcauvin But I think Ries & Trout were dead on when they characterized marketing as a battle for the
mind. #prodmgmt#prodmgmttalk -4:19 PM Dec 12th, 2011

johnpeltier @brainmates Less value to the twitter part of this. Is it really a "Twitter chat" anymore?
:) #prodmgmttalk -4:19 PM Dec 12th, 2011

ProdMgmtTalk @PGopalan is pulling books: Strategy Bites Back - explores dif schools; positioning,
experimentation...requires predisposed #prodmgmttalk -4:20 PM Dec 12th, 2011

hanneshelander A2) I write them occasionally. The writing process helps me clarify strategy issues, but
mostly the document is useless. #prodmgmttalk -4:20 PM Dec 12th, 2011

ProdMgmtTalk @johnpeltier It fluctuates - attempting to stay open and provide choices! #prodmgmttalk -
4:20 PM Dec 12th, 2011

johnpeltier RT @rcauvin: I think Ries & Trout were dead on when they characterized marketing as a battle
for the mind. #prodmgmt#prodmgmttalk -4:20 PM Dec 12th, 2011

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errandmanagers Just joined the #prodmgmttalk chat, good evening everyone #prodmgmttalk -4:22 PM Dec
12th, 2011

ProdMgmtTalk @PGopalan says Porter's 5 forces are dated - MBA schools shld stop teaching irrelevant to
today's environmnet#prodmgmttalk -4:23 PM Dec 12th, 2011

saeedwkhan Just joined as well. #prodmgmttalk -4:23 PM Dec 12th, 2011

ProdMgmtTalk Welcome @errandmanagers ! http://t.co/0Xgi31TRwe're on Q2 #prodmgmttalk -4:23 PM
Dec 12th, 2011

brainmates @PGopalan: "Curent Strat Docs use 3 main tools. Porters 5 forces, SWOT, and Roadmaps. These
ore outdated and irrelevant" #prodmgmttalk -4:24 PM Dec 12th, 2011

ProdMgmtTalk Welcome @saeedwkhan ! @PGopalan is speaking very fast and passionately!
http://t.co/pFkD8AB7 #prodmgmttalk -4:24 PM Dec 12th, 2011

errandmanagers @ProdMgmtTalk Thanks getting caught up :D#prodmgmttalk -4:25 PM Dec 12th, 2011

brainmates @PGopalan: "SWOT has a dangerous confirmation bias" #prodmgmttalk -4:25 PM Dec 12th,
2011

saeedwkhan A2 I find writing a strat doc helps to clarify thinking & brings focus. It's not abt what U do but
why you're doing it.#prodmgmttalk -4:26 PM Dec 12th, 2011

ProdMgmtTalk We're skipping to Q5 Does your business have a long term roadmap and what value does it
provide?#prodmgmttalk -4:26 PM Dec 12th, 2011

saeedwkhan @ProdMgmtTalk Yeah....the passion is great, but you need to slow him down. :-
) #prodmgmttalk -4:26 PM Dec 12th, 2011

brainmates @PGopalan: "Does Facebook consider Porters 5 forces when they design product strategy?
Unlikely" #prodmgmttalk -4:27 PM Dec 12th, 2011

errandmanagers RT @ProdMgmtTalk: Were skipping to Q5 Does your business have a long term roadmap
and what value does it provide? #prodmgmttalk -4:27 PM Dec 12th, 2011

ProdMgmtTalk @nickcoster and I just debriefed with @PGopalan - get ready for another rant on
"roadmaps" coming up!#prodmgmttalk -4:28 PM Dec 12th, 2011

saeedwkhan A5 For some products 3 years is not possible, for others 3 years is the bare minimum. Depends
on market, maturity etc. #prodmgmttalk -4:28 PM Dec 12th, 2011
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cindyfsolomon @PGopalan "strategy should be about innovation..." #prodmgmttalk -4:29 PM Dec 12th,
2011

saeedwkhan @pgopalan Yeah but you can't disprove by citing one example. :-) What do you propose as
alternative to Porter's 5F?#prodmgmttalk -4:29 PM Dec 12th, 2011

cindyfsolomon @PGopalan "Example: product w/500 customers - can't have goal oriented strategy....you
have to keep experimenting" #prodmgmttalk -4:30 PM Dec 12th, 2011

cindyfsolomon RT @saeedwkhan: @pgopalan Yeah but you cant disprove by citing 1 exmpl :-) What do you
propose as alternative to Porters 5F? #prodmgmttalk -4:30 PM Dec 12th, 2011

saeedwkhan @pgopalan -- or should innovation be central to strategy? :-) #prodmgmttalk -4:30 PM Dec
12th, 2011

cindyfsolomon @nickcoster says "strategy comes before objective - once decide on biz goal, what biz
objectives?"#prodmgmttalk -4:31 PM Dec 12th, 2011

cindyfsolomon @PGopalan says if you truly want to be innovative (drives creative/destructn) look at ways
to solve problms - not just $ #prodmgmttalk -4:31 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "can't use spreadsheet to predetermine where you might end up...
customers don't react based on models..." #prodmgmttalk -4:32 PM Dec 12th, 2011

liz_blink A5 road map helps to not lose track at every request or brushfire. Reminds you to backburn.
Aussie reference there!#prodmgmttalk" -4:32 PM Dec 12th, 2011

cindyfsolomon @PGopalan must incorporate customer behavioral - not static, not rational - customers
more dynamic/not predictable #prodmgmttalk -4:33 PM Dec 12th, 2011

liz_blink RT @cindyfsolomon: @PGopalan says "can't use spreadsheet to predetermine where you might
end up...customers don't react based on models..." #prodmgmttalk -4:33 PM Dec 12th, 2011

cindyfsolomon Welcome @liz_blink A5 road map helps keep track at every request or brushfire; Reminds
you to backburn. Aussie reference here! #prodmgmttalk -4:34 PM Dec 12th, 2011

cindyfsolomon @nickcoster discussing evolutionary strategies w/ @PGopalan - trying to work out biz
strategy to pre-empt wastage #prodmgmttalk -4:34 PM Dec 12th, 2011

errandmanagers RT @cindyfsolomon: @PGopalan must incorporate customer behavioral - not static,not
rational -cust more dynamic/not predictable #prodmgmttalk -4:35 PM Dec 12th, 2011
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joshua_d RT @cindyfsolomon: @PGopalan says "can't use spreadsheet to predetermine where you might
end up...customers don't react based on models..." #prodmgmttalk -4:35 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "stop wastage by iterating/pivoting w/out planning too far
ahead"#prodmgmttalk -4:35 PM Dec 12th, 2011

johnpeltier Per @PGopalan strategy s/b experimenting in steps [like lean startup], more than 3-year
plans. #prodmgmttalk -4:36 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "Agility will determine direction and cut down on wastage: Ex. Boeing
http://t.co/ZweDbpHZ#prodmgmttalk -4:36 PM Dec 12th, 2011

cindyfsolomon Q6 How does organizational design affect strategy? #prodmgmttalk -4:37 PM Dec 12th,
2011

cindyfsolomon A6 @PGopalan wants to plug Conway's lawhttp://t.co/5oNb3hDN #prodmgmttalk -4:37 PM
Dec 12th, 2011

nickcoster I am disagreeing with @PGopalan about the importance of having a strategy before planning
Actions. #prodmgmttalk -4:37 PM Dec 12th, 2011

saeedwkhan @pgopalan can U define strategy from your perspective. A lot of what UR mentioning sounds
more like execution than strat. #prodmgmttalk -4:38 PM Dec 12th, 2011

cindyfsolomon @joshua_d Welcome - didn't see you come in!#prodmgmttalk -4:38 PM Dec 12th, 2011

cindyfsolomon @PGopalan says strategists should be systems thinkers: i.e. Agile dev applies to all types of
product develop#prodmgmttalk -4:39 PM Dec 12th, 2011

saeedwkhan @nickcoster How do you define strategy?I want to compare yours
with @pgopalan's #prodmgmttalk -4:39 PM Dec 12th, 2011

cindyfsolomon @PGopalan mentioning Marc Andreeson NY Times/Post article #prodmgmttalk -4:39 PM
Dec 12th, 2011

cindyfsolomon RT @saeedwkhan: @pgopalan can U define strategy perspective. what UR mentioning
sounds more like execution than strat. #prodmgmttalk -4:40 PM Dec 12th, 2011

nickcoster Strategy defines the direction for all actions to follow. Objectives (eg financial, measurable) are
way of measuring progress #prodmgmttalk -4:40 PM Dec 12th, 2011

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cindyfsolomon @PGopalan says "strategy is about rethinking how we approach prod development - its not
1 thing, its a lot of related ideas" #prodmgmttalk -4:40 PM Dec 12th, 2011

cindyfsolomon Strategy is typically emergent - in retrospect you see how it occured... #prodmgmttalk -4:41
PM Dec 12th, 2011

nickcoster (Product) Strategy: What outcome does the product aim to deliver to the market? What
problems will it solve and for who?#prodmgmttalk -4:42 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "Don't ignore serendipity" Successful entrepreneurs say they're lucky
(they're humble & its true) #prodmgmttalk -4:42 PM Dec 12th, 2011

cindyfsolomon @PGopalan says people want definiteness, clarity & exactness of things - But we don't live
in world of absolutes - no pure B&W #prodmgmttalk -4:44 PM Dec 12th, 2011

johnpeltier RT @nickcoster: Prod Strategy: What outcome does the prod aim to deliver? What problems
will it solve and for who?#prodmgmttalk -4:45 PM Dec 12th, 2011

liz_blink @cindyfsolomon @PGopalan cust behavior not rational#prodmgmttalk no reason for roadmap to
entirely reflect customer madness! PM sanitycheck -4:45 PM Dec 12th, 2011

saeedwkhan @nickcoster 4 me strategy is a frmewrk to guide decisions. What to do but also what not to
do. It can change w/ new info. #prodmgmttalk -4:45 PM Dec 12th, 2011

cindyfsolomon @PGopalan says its very "Descartian approach - but there are too many variables in more
than 2 dimensions..."#prodmgmttalk -4:45 PM Dec 12th, 2011

cindyfsolomon RT @liz_blink @PGopalan cust behavior not rational/no reason for roadmap to entirely
reflect customer madness! PM sanitycheck #prodmgmttalk -4:46 PM Dec 12th, 2011

hanneshelander Agree. “@nickcoster: Prod Strategy: What outcome does the prod aim to deliver? What
problems will it solve and for who? #prodmgmttalk” -4:46 PM Dec 12th, 2011

cindyfsolomon Q7 Do executives in your organization empower line managers and developers to
experiment? #prodmgmttalk -4:46 PM Dec 12th, 2011

brainmates #prodmgmt needs to be able to embrace uncertainty. This applies to strategy and all product
decisions. The is no '100% right'. #prodmgmttalk -4:46 PM Dec 12th, 2011

saeedwkhan @nickcoster - more on it here http://t.co/kGQjFax0#prodmgmttalk -4:47 PM Dec 12th, 2011

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cindyfsolomon @PGopalan Agrees! RT @saeedwkhan:@nickcoster 4 me strategy is a frmewrk to guide
decisions. It can change w/ new info. #prodmgmttalk -4:47 PM Dec 12th, 2011

cindyfsolomon RT @saeedwkhan: @nickcoster - more on it herehttp://t.co/SsBXXTyF #prodmgmttalk -4:47
PM Dec 12th, 2011

saeedwkhan @pgopalan -- Agreement. Yeah!!! :-) #prodmgmttalk -4:48 PM Dec 12th, 2011

cindyfsolomon @PGopalan says @saeedwkhan is a true pragmatist and not an extremist
like @PGopalan!#prodmgmttalk -4:48 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "strategy should reflect diversity - strategy is not a differentiater - its a
model to be copied" #prodmgmttalk -4:49 PM Dec 12th, 2011

cindyfsolomon How can you quantify experimentation unless you're a research scientist? #prodmgmttalk -
4:50 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "look to customer to learn from experimental process" #prodmgmttalk -
4:50 PM Dec 12th, 2011

johnpeltier A7: Experiments are dangerous if co. expects time sensitive market release. #prodmgmttalk -
4:50 PM Dec 12th, 2011

cindyfsolomon @nickcoster says "you start with a hypothesis to test with the customer" #prodmgmttalk -
4:51 PM Dec 12th, 2011

cindyfsolomon (participants - I keep attempting to bring conversation back to a Q&A format....appreciate
your commitment to staying in!) #prodmgmttalk -4:52 PM Dec 12th, 2011

noshamecreative RT @nickcoster: (Product) Strategy: What outcome does the product aim to deliver to the
market? What problems will it solve and for who? #prodmgmttalk -4:52 PM Dec 12th, 2011

cindyfsolomon RT @johnpeltier: A7: Experiments are dangerous if co. expects time sensitive market
release. #prodmgmttalk -4:52 PM Dec 12th, 2011

cindyfsolomon Skipping to Q10 If there's one small experiment you'd do tomorrow, what would it
be? #prodmgmttalk -4:52 PM Dec 12th, 2011

cindyfsolomon Welcome @noshamecreative! #prodmgmttalk -4:53 PM Dec 12th, 2011

cindyfsolomon @PGopalan says A10: try to do simple things - a little (incremental) change, to see if has
affect....#prodmgmttalk -4:53 PM Dec 12th, 2011
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noshamecreative RT @nickcoster: Strategy defines the direction for all actions to follow. Objectives (eg
financial, measurable) are way of measuring progress #prodmgmttalk -4:54 PM Dec 12th, 2011

johnpeltier RT @johnpeltier: A10 A/B testing on my product if I had the infrastructure in
place! #prodmgmttalk -4:54 PM Dec 12th, 2011

brainmates Experiments should be initiated to test a hypothesis. Along the way other insights will be
unearthed.http://t.co/oR6RHJ1X #prodmgmttalk -4:55 PM Dec 12th, 2011

Brioneja @johnpeltier Far more dangerous to do full scale launch and get it wrong #prodmgmttalk -4:55
PM Dec 12th, 2011

cindyfsolomon RT @Brioneja: @johnpeltier Far more dangerous to do full scale launch and get it
wrong #prodmgmttalk -4:56 PM Dec 12th, 2011

cindyfsolomon Welcome Jose @Brioneja ! #prodmgmttalk -4:56 PM Dec 12th, 2011

saeedwkhan A10 - one experiment tomorrow? pricing sensitivity on my year end bonus! :-
) #prodmgmttalk -4:56 PM Dec 12th, 2011

joshua_d @cindyfsolomon just catching a quick peak. Too much going on at home to follow real
time #prodmgmttalk -4:56 PM Dec 12th, 2011

cindyfsolomon @PGopalan says "hypothesis limits what is tested and what outcome" #prodmgmttalk -4:57
PM Dec 12th, 2011

hanneshelander For me, strategy is how to focus our actions to achieve an specific outcome. Simple,
actionable, moldable and evolving. #prodmgmttalk -4:57 PM Dec 12th, 2011

cindyfsolomon @joshua_d No worries! Very swift discussion today! #prodmgmttalk -4:57 PM Dec 12th,
2011

Brioneja @cindyfsolomon time for experimentation needs to be built into roadmap. Include "soft launch"
and "hard launch"#prodmgmttalk -4:57 PM Dec 12th, 2011

saeedwkhan @pgopalan -- when building a product, how do U know how little to make it before releasing
to market?#prodmgmttalk -4:57 PM Dec 12th, 2011

cindyfsolomon @PGopalan says FB would not have been created in a large org using
hypothesis... #prodmgmttalk -4:58 PM Dec 12th, 2011

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Brioneja @cindyfsolomon use small scale/regional/overseas launch as experiment #prodmgmttalk -4:58
PM Dec 12th, 2011

cindyfsolomon @NickCoster says distinctions in languaging definitions we're using - examples mentioned
are counterpoints to product thinking #prodmgmttalk -4:59 PM Dec 12th, 2011

Brioneja @cindyfsolomon @PGopalan Orkut was launched by Google at the same time as Facebook, failed
due to lack of experimentation #prodmgmttalk -4:59 PM Dec 12th, 2011

saeedwkhan @pgopalan -- how did FB "out experiment" Orkut? I really am not clear on
that? #prodmgmttalk -5:00 PM Dec 12th, 2011

Brioneja @cindyfsolomon @PGopalan Now Google is desperately trying to catch up to FB #prodmgmttalk -
5:01 PM Dec 12th, 2011

cindyfsolomon Wow! I propose we experiment w/video chat & other tools for future Global Product
Management Talks!#prodmgmttalk -5:01 PM Dec 12th, 2011

johnpeltier @saeedwkhan Re How little: Greenspace or launching with established
competitors? #prodmgmttalk -5:01 PM Dec 12th, 2011

noshamecreative @brainmates @cindyfsolomon What would be your best tool of influence if yr hypothesis
contradicts current process or ideas? #prodmgmttalk -5:01 PM Dec 12th, 2011

kmbrantley RT @hanneshelander: For me, strategy is how to focus our actions to achieve an specific
outcome. Simple, actionable, moldable and evolving. #prodmgmttalk -5:01 PM Dec 12th, 2011

saeedwkhan or maybe my FB vs. Orkut question should have gone to @brioneja #prodmgmttalk -5:01 PM
Dec 12th, 2011

cindyfsolomon @kmbrantley Welcome! #prodmgmttalk -5:02 PM Dec 12th, 2011

Brioneja @cindyfsolomon @PGopalan When history is written, Google's decision to discard Orkut will be up
w saying no to the Beatles #prodmgmttalk -5:02 PM Dec 12th, 2011

saeedwkhan @johnpeltier existing competitors #prodmgmttalk Is there ever a real greenspace product? ;-
) -5:02 PM Dec 12th, 2011

Brioneja @saeedwkhan I became a member of Orkut at launch b/c of family reasons, so I followed it very
closely #prodmgmttalk -5:03 PM Dec 12th, 2011

kmbrantley RT @cindyfsolomon: @kmbrantley Welcome!#prodmgmttalk -5:03 PM Dec 12th, 2011
_______________________________________________________________________________________________




Brioneja @saeedwkhan FB now is radically different from 2004. Orkut looks practically the
same #prodmgmttalk -5:03 PM Dec 12th, 2011

saeedwkhan @Brioneja So I'm not clear, but how did FB out experiment Orkut. IMHO FB has done a lot to
alienate users & still succeeds. #prodmgmttalk -5:04 PM Dec 12th, 2011

Brioneja @saeedwkhan FB has continuously incorporated new features, changed UI/UX, co-opted other
social media sites, most recently G+ #prodmgmttalk -5:04 PM Dec 12th, 2011

johnpeltier @cindyfsolomon May I also suggest experimenting with a time that doesn't conflict with the
hour my wife prepares dinner? :) #prodmgmttalk -5:05 PM Dec 12th, 2011

saeedwkhan @Brioneja OK...so is that more "adapt" than "experiment"? #prodmgmttalk -5:05 PM Dec
12th, 2011

cindyfsolomon Unfortunately, we arrived at end of hour too soon! Join us again next week for one last talk
before holidays & new year! #prodmgmttalk -5:05 PM Dec 12th, 2011

cindyfsolomon @johnpeltier YES! Want to help w/a survey for pivoting in 2012 into new time and
additional experiments for#prodmgmt talks? #prodmgmttalk -5:06 PM Dec 12th, 2011

Brioneja @saeedwkhan It is experiment b/c they have also withdrawn a lot of the features they have
introduced along the way #prodmgmttalk -5:07 PM Dec 12th, 2011

cindyfsolomon You can view Recaps http://t.co/0YoiXgYs and Blog http://t.co/kSJQdy3V #prodmgmttalk -
5:07 PM Dec 12th, 2011

PGopalan wow! that was an enjoyable experience. thanks for the opportunity to speak
at #prodmgmttalk @cindyfsolomon -5:07 PM Dec 12th, 2011

johnpeltier @cindyfsolomon Sure thing! How can I help?#prodmgmttalk -5:07 PM Dec 12th, 2011

cindyfsolomon Transcript of tweets will be captured here:http://t.co/XW37yAMr #prodmgmttalk -5:07 PM
Dec 12th, 2011

cindyfsolomon Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-
hosting!#prodmgmttalk -5:08 PM Dec 12th, 2011

cindyfsolomon @johnpeltier What questions should we ask#prodmgmt to improve value/participation at
Global Prod Mgmt Talks? #prodmgmttalk -5:09 PM Dec 12th, 2011

_______________________________________________________________________________________________




cindyfsolomon Today's stats: 196 tweets generated 284,816 impressions, reaching an audience of 21,806
followers#prodmgmttalk -5:09 PM Dec 12th, 2011

cindyfsolomon Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan
@joshua_d @kmbrantley@hanneshelander @kmbrantley #prodmgmttalk -5:11 PM Dec 12th, 2011

cindyfsolomon 3.3 million = Total number of tweets placed in follower Twitter feeds last 13 weekly Global
Product Management Talk #prodmgmttalk -5:11 PM Dec 12th, 2011

cindyfsolomon Participants shared tweets with 264.5K Followers during last 13 weekly Global Product
Management Talks #prodmgmt #prodmgmttalk -5:12 PM Dec 12th, 2011

PGopalan RT @cindyfsolomon: Participants shared tweets with 264.5K Followers during last 13 weekly
Global Product Management Talks #prodmgmt #prodmgmttalk -5:13 PM Dec 12th, 2011

PGopalan RT @cindyfsolomon: 3.3 million = Total number of tweets placed in follower Twitter feeds last 13
weekly Global Product Management Talk #prodmgmttalk -5:13 PM Dec 12th, 2011

PGopalan RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier @errandmanagers
@saeedwkhan @joshua_d @kmbrantley @hanneshelander #prodmgmttalk -5:13 PM Dec 12th, 2011

PGopalan RT @cindyfsolomon: Today's stats: 196 tweets generated 284,816 impressions, reaching an
audience of 21,806 followers #prodmgmttalk -5:13 PM Dec 12th, 2011

cindyfsolomon Also Thank you first timers: @noshamecreative @hanneshelander @kmbrantley And great
to see you again @liz_blink #prodmgmttalk -5:15 PM Dec 12th, 2011

kmbrantley RT @cindyfsolomon: Also Thank you first timers: @noshamecreative @hanneshelander
@kmbrantley And great to see you again @liz_blink #prodmgmttalk -5:16 PM Dec 12th, 2011

kmbrantley RT @cindyfsolomon: Thank you! @brioneja @rcauvin @johnpeltier
@errandmanagers @saeedwkhan @joshua_d@kmbrantley @hanneshelander @kmbrantley #prodmgmttal
k -5:16 PM Dec 12th, 2011

cindyfsolomon News: we had beta tested @stanzr tool for Twitter Talks - its pivoting into fee based tool -
may use it again (w/sponsorship!) #prodmgmttalk -5:16 PM Dec 12th, 2011

cindyfsolomon News: Thanks to #pmchat and @rkelly976Project Managers (PMP) can now get PMI PDUs
by participating! See me for >details #prodmgmttalk -5:17 PM Dec 12th, 2011

cindyfsolomon Join us Next week: Jeff ‘SKI’ Kinsey @consultskidiscussing "Is anyone still using the Four P
concept?"http://t.co/Fs0UJxw8 #prodmgmttalk -5:22 PM Dec 12th, 2011
_______________________________________________________________________________________________




cindyfsolomon Thank you to @saeedwkhan and @OnPM for promoting and participating in weekly Global
Product Management Talks! #prodmgmt #prodmgmttalk -5:25 PM Dec 12th, 2011

Thank you @PGopalan for SPEAKING today! Thank you @nickcoster of @brainmates for co-hosting!

Thank you @brioneja @rcauvin @johnpeltier @errandmanagers @saeedwkhan @joshua_d
@kmbrantley @hanneshelander @kmbrantley @noshamecreative @liz_blink

Next Week "Global Product Management Talk #ProdMgmtTalk" on Dec 19: Jeff ‘SKI’ Kinsey
@consultski discussing "Is anyone still using the Four P concept?"

Today's stats: 196 tweets generated 284,816 impressions,
reaching an audience of 21,806 followers

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of

pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK

Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr

Like Us on Facebook http://on.fb.me/lR0RNP

Join Us on LinkedIn http://linkd.in/jRmwRx

Speaker Schedule http://t.co/R3OL7BDj

Listen on iTunes http://bit.ly/silH98

Newsletter http://t.co/IVVFirUe

Recaps http://bit.ly/slnpP2

Blog http://bit.ly/eOFmB6

Announcing New Audio series! "Tools of the Trade" http://bit.ly/shdFb8

_______________________________________________________________________________________________



12/12/11 Prabhakar Gopalan, Corporate Strategist, Discusses The Necessity For A Fresh View Of Product Strategy

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