Summary of benefits of HTML5 Theora standard

1. Cindy F. Solomon, CPM/CPMM AIPMM* Certified Product Manager (CPM) Certified Product Marketing Manager (CPMM) *The Association of International Product Marketing and Management (AIPMM) http://www.linkedin.com/in/cfsolomon What is HTML5 Theora?

2. No more plugins for videos Everyone is familiar with viewing and embedding videos on the web through sites like YouTube. Until now, virtually all of that video plays with the help of a third-party plug-in like Quicktime, RealPlayer, or Flash.

3. HTML5 a new, open web standard that lets you play videos directly in your browser.

4. New, Open Web Standard For the first time, A defined standard To play video directly from the browser Without an external plug-in.

5. Play Video Directly in Browser videos load faster using open web standards. opens the floodgates for tons of cool video applications that weren't possible before.

6. Enter HTML5 Two most popular video formats for HTML5: Theora (.ogg files) and H.264 (.mp4 files). Others include: MPEG-4 (e.g., XviD and DivX), RealVideo, Windows Media Video other lower-bitrate video compression schemes.

7. Browser Compatibility Matrix Some browsers support only Theora, some only H.264, and some support both.

8. Preferred Format: Theora HTML5 can deliver any video format,but Theora isthe preferred format because it is royalty-free. Content distributors don't have to pay to use the codec technology.

9. Theora: Royalty Free Can be used to distribute film and video online and on disc without the licensing and royalty fees or vendor lock-in associated with other formats.

10. Embed Theora The following HTML5 code fragment will embed the Theora video in a web page. <video src="movie.ogv" controls="controls"> your browser does not support the video tag </video>

11. H.264 costs $ in 2011 Starting in 2011, it will cost money to use the industry standard H.264 codec. This is hugely problematic for the expansion of video on the web—imagine if you had to pay for embedding images on your web site!

12. Theora Free open lossy video compression format. Lossy method of compressing data and then decompressing it that retrieves data different from original, but close enough to be useful suited for internet content delivery cross-platform reliable

13. Free completely free for commercial or noncommercial use. commercial developers may independently write Theora software which is compatible with the specification for no charge and without restrictions of any kind. Theora (and all associated technologies released by the Xiph.org Foundation) is released to the public via a BSD-style license.

14. Suited for internet content delivery can be streamed easily from virtually any HTTP server easy to provide static streams well engineered for low-bitratestreaming perceived video quality usually degrades gracefully as bitrate decreases

15. Cross Platform every major Linux distribution ships with support for Theora by default easy to install solutions for Windows and Mac OS authoring and consuming of Theora encoded content easy

16. Reliable Public documentation specification available to everyone at any time without restrictions open source nature guarantees ongoing developer support

17. Origins of Name Theora is named after TheoraJones, on the Max Headroom program (1987–1988), a short-lived, ground breaking American science fiction television series. Theora was Network 23's star controller and, working with the network's star reporter, Edison Carter. She often helped save the day for everyone.

18. Theora Theora is well established as a video format in open source applications, and as the format used for Wikipedia's video content. http://www.theora.org http://wiki.xiph.org http://openvideoalliance.org

19. Cindy F. Solomon, CPM/CPMM AIPMM* Certified Product Manager (CPM) Certified Product Marketing Manager (CPMM) *The Association of International Product Marketing and Management (AIPMM) http://www.linkedin.com/in/cfsolomon