Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM

7//30//12 Why Exceptiionall Product Managers Have
7 30 12 Why Except ona Product Managers Have
Many Mentors w// Hector Dell Castiillllo,, PMP,, CPM,, CPMM
Many Mentors w Hector De Cast o PMP CPM CPMM

GLOBAL PRODUCT MANAGEMENT TALK
http://www.prodmgmttalk.com @ProdMgmtTalk
Podcast: http://bit.ly/Qiwn9G

Links: http://bit.ly/NRSmA6

Hector says, "I'm looking forward to this important discussion with the Global Product
Management Talk since I speak with professionals seeking to advance their product
management careers on a daily basis. I'm delighted to join other participants in the
ProdMgmtTalk community who already serve as mentors, perhaps in an informal way,
by generously sharing their expertise and contributing to the visibility of the product
manager's role in successfully guiding products throughout the entire product lifecycle
process."

Hector Del Castillo spoke at the weekly Global Product Management Talk on
Monday, July 30, 2012 with host Cindy F. Solomon and co-host Teresa Torres.

New and seasoned product professionals confront challenges and obstacles
on a daily basis due to any number of reasons. People are thrust into positions
of authority over products, projects, programs and processes and expected to
successfully produce desired product results. This discussion will address the
barriers to breaking into a product management role or product team for new
product management professionals, as well as the challenges of advancing in
their career for rising product management professionals and the importance of
creating a culture of mentoring within the product management professions for
the benefit of the individuals, the product teams, the success of the product
and the business organizations.
Host
Host @CindyFSolomon is joined by Teresa Torres @

Hector Del Castillo, PMP, CPM, CPMM Discusses The Importance
Of Creating A Culture Of Mentoring In The Product Management
Professions

Visit our sponsor, The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you. Page 1
@prodmgmttalk www.prodmgmttalk.com


Each week, The Global Product Management Talk features an expert guest

discussing pre-posted questions with the co-hosts and Twitter participants
broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are
available following the event for on-demand consumption on the web, iTunes,
Google Play and mobile devices.

Get reminders and listen live by following
http://www.blogtalkradio.com/prodmgmttalk

About Hector Del Castillo, PMP, CPM, CPMM

Hector Del Castillo has over 10 years of experience managing products throughout the
development life cycle and directing product strategy. He has launched 25 high technology
products and solutions resulting in over $25M in achieved global sales revenue.

He is a highly accomplished, results-oriented, energetic and innovative professional with extensive
full product life cycle management and product marketing experience, with a strong understanding
of how to tailor the product management process to the specific needs and organizational
structure of a technology-based company. He has expertise defining and launching products and
solutions, creating product messaging and positioning, developing marketing collateral and sales
tools, and performing comparative and competitive analysis based on market research. He also
helps experienced managers understand the product management process and prepare for
certification through practical training courses as Product Marketing Director at the Association of
International Product Marketing and Management (AIPMM).

Hector is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM).
He earned M.S. degrees in Electrical Engineering from the University of California at Santa
Barbara and the University of Texas at El Paso and a Bachelors Degree in Electrical Engineering
from the University of Texas at El Paso.

Contact Hector Del Castillo
hmdelcastillo at gmail.com
LinkedIn: http://www.linkedin.com/in/hectordelcastillo
Twitter: @hmdelcastillo

Today's Co-host: Teresa Torres

I’m a product consultant and coach who works with early-stage companies helping them translate
their big ideas into great products. My focus is on helping product managers be better at what they
do by sharing knowledge, building know-how, and refining practice. I’ve worked as an interaction
designer, a user researcher, and in a variety of product management roles from an individual
contributor to a vice president. I was formerly the CEO of a technology startup that offered an
online community platform adopted by over 150 university alumni associations and social
recruiting products adopted by companies of all sizes.
@ttorres
teresatorres.com/producttalk/


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Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3

Questions for Discussion:
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt

Q1 What are common obstacles to entering the product management profession?

Q2 What challenges do product managers often face on a daily basis?

Q3 Why do PMs need a mentor?

Q4 What is the value of having a mentor?

Q5 Why be a mentor?

Q6 Who would you be a mentor to?

Q7 What are the requirements to be a good mentee?


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Tweet Chronology

ProdMgmtTalk #ProdMgmtTalk audio popularity reaches 5K listens/program weekly! Advertise
with us to reach global audience across all platforms #prodmgmt -3:12 PM Jul 28th, 2012

cindyfsolomon Speaker Schedule -#ProdMgmtTalk http://t.co/ia29OkkW -4:39 PM Jul 28th,
2012

aipmm Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many Mentors
w/ @hmdelcastillo http://t.co/AJEhGoip #prodmgmt #projmgmt -10:45 AM Jul 30th, 2012

ProdMgmtTalk Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many
Mentors w/ @hmdelcastillo http://t.co/E7dBOr36 #prodmgmt #projmgmt -10:50 AM Jul 30th,
2012

crowdsummit Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many
Mentors w/ @hmdelcastillo http://t.co/c8cf5pPL #prodmgmt #projmgmt -10:50 AM Jul 30th,
2012

AgileVal Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many Mentors
w/ @hmdelcastillo http://t.co/LkWHhD8j #prodmgmt #projmgmt -10:50 AM Jul 30th, 2012

cindyfsolomon Today! #ProdMgmtTalk: Why Exceptional Product Managers Have Many
Mentors w/ @hmdelcastillo http://t.co/vOwyalnk #prodmgmt #projmgmt -10:50 AM Jul 30th,
2012

ProdMgmtTalk Today's #ProdMgmtTalkhttp://t.co/zA1PojtY Exceptional Product Managers
Have Many Mentors/How 2 Create Your Own w/ @hmdelcastillo#prodmgmt -10:52 AM Jul
30th, 2012

crowdsummit Today's #ProdMgmtTalkhttp://t.co/cFBAxfX4 Exceptional Product Managers
30th, 2012

AgileVal Today's #ProdMgmtTalkhttp://t.co/9cU76dc4 Exceptional Product Managers Have
Many Mentors/How 2 Create Your Own w/ @hmdelcastillo #prodmgmt -10:52 AM Jul 30th,
2012

cindyfsolomon Today's #ProdMgmtTalkhttp://t.co/qkqjM0ji Exceptional Product Managers
30th, 2012

ProdMgmtTalk #ProdMgmtTalk Today! Exceptional Product Managers Have Many Mentors
PRLog http://t.co/Qv1POjYD #prodmgmt w/ @hmdelcastillo sponsor@AIPMM -11:31 AM Jul
30th, 2012


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cindyfsolomon #ProdMgmtTalk Today! Exceptional Product Managers Have Many Mentors |
PRLog http://t.co/S4TbRY7p #prodmgmt w/ @hmdelcastillo sponsor@AIPMM -1:38 PM Jul
30th, 2012

WomenInPM RT @cindyfsolomon:#ProdMgmtTalk Today! Exceptional Product Managers
Have Many Mentors |
PRLog http://t.co/S4TbRY7p #prodmgmt w/@hmdelcastillo sponsor @AIPMM -1:43 PM Jul
30th, 2012

ProdMgmtTalk Talking @TTorres who is joining us as co-host today w/ @hmdelcastillo to
talk about mentoring! #prodmgmt #prodmgmttalk -2:01 PM Jul 30th, 2012

ttorres RT @ProdMgmtTalk: Talking @TTorreswho is joining us as co-host today
w/@hmdelcastillo to talk about mentoring! #prodmgmt #prodmgmttalk -2:02 PM Jul 30th,
2012

mstephan RT @ProdMgmtTalk: Talking@TTorres who is joining us as co-host today
w/ @hmdelcastillo to talk about mentoring! #prodmgmt #prodmgmttalk -2:03 PM Jul 30th,
2012

ProdMgmtTalk Join us for a #prodmgmttalkTweetChat at: http://t.co/UklYtyI6 in 2
hours#prodmgmttalk -2:03 PM Jul 30th, 2012

ProdMgmtTalk Looking forward to your
participation! @mstephan @WomenInPM@JohnNewbury @TTorres @hmdelcastillo @cind
yfsolomon #prodmgmt#prodmgmttalk -2:22 PM Jul 30th, 2012

johnnewbury RT @ProdMgmtTalk: Join us for a#prodmgmttalk TweetChat
at:http://t.co/UklYtyI6 in 2 hours #prodmgmttalk -2:35 PM Jul 30th, 2012

product_anon RT @cindyfsolomon:#ProdMgmtTalk Today! Exceptional Product Managers
Have Many Mentors |
PRLog http://t.co/S4TbRY7p #prodmgmt w/@hmdelcastillo sponsor @AIPMM -2:41 PM Jul
30th, 2012

ttorres I'm excited to be co-hosting today's#prodmgmttalk, Exceptional Product Managers
Have Many Mentors http://t.co/ilDg24Fu w/ @hmdelcastillo -3:07 PM Jul 30th, 2012

ProdMgmtTalk RT @ttorres: excited to be co-hosting Exceptional Product Managers Have
Many Mentors http://t.co/Ec07YDWJ w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th,
2012

aipmm RT @ttorres: excited to be co-hosting Exceptional Product Managers Have Many
Mentors http://t.co/WXI9AUyd w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th, 2012

cindyfsolomon RT @ttorres: excited to be co-hosting Exceptional Product Managers Have
Many Mentors http://t.co/aKKWPzxx w/ @hmdelcastillo #prodmgmttalk -3:09 PM Jul 30th,
2012


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ProdMgmtTalk Questions for today's discussion on #prodmgmt mentors
http://t.co/VCKHbtpO #prodmgmttalk -3:23 PM Jul 30th, 2012

ProdMgmtTalk Q1 What are common obstacles to entering the product management
profession? #prodmgmttalk #prodmgmt http://bit.... http://t.co/njOmwI0i -3:21 PM Jul 30th,
2012

ProdMgmtTalk Q2 What challenges do product managers often face on a daily basis?
#prodmgmttalk #prodmgmt http://t.co/INUcBK4q http://t.co/mfIkE6Be -3:21 PM Jul 30th,
2012

ProdMgmtTalk Q3 Why do PMs need a mentor? #prodmgmttalk #prodmgmt
http://t.co/INUcBK4q http://t.co/SWlnztEk -3:21 PM Jul 30th, 2012

ProdMgmtTalk Q4 What is the value of having a mentor? #prodmgmttalk #prodmgmt
http://t.co/INUcBK4q http://t.co/hXIsv2mx -3:21 PM Jul 30th, 2012

ProdMgmtTalk Q5 Why be a mentor? #prodmgmttalk #prodmgmt http://t.co/INUcBK4q
http://t.co/OdQaj33B -3:20 PM Jul 30th, 2012

ProdMgmtTalk Q6 Who would you be a mentor to? #prodmgmttalk #prodmgmt
http://t.co/INUcBK4q http://t.co/jZagQnje -3:20 PM Jul 30th, 2012

ProdMgmtTalk Q7 What are the requirements to be a good mentee? #prodmgmttalk
#prodmgmt http://t.co/INUcBK4q http://t.co/lm7mTXcN -3:20 PM Jul 30th, 2012

ProdMgmtTalk @johnnewbury Too late in UK! That's why we'll start 2 hours earlier next
week for your talk! http://t.co/Q5r1BfZC #prodmgmttalk -3:25 PM Jul 30th, 2012

ProdMgmtTalk Coming up in 1/2 hour! What is #ProdMgmtTalk? http://t.co/WxgEfwFp
#prodmgmttalk -3:27 PM Jul 30th, 2012

ProdMgmtTalk What is the Global Product Management Talk? http://t.co/WxgEfwFp

johnnewbury A1: Challenge for #prodmgmtoutside of tech industry is definition of the role by
employers- can be Marketing/Busdev/Technical #prodmgmttalk -3:28 PM Jul 30th, 2012

ProdMgmtTalk Join the Global Product Management Talk LinkedIn
Group!http://t.co/2SwVjB0o #prodmgmttalk -3:28 PM Jul 30th, 2012

VFigatelix will be joining you guys today! at least for 1/2 hour. Sounds like a great topic
2day #prodmgmttalk -3:28 PM Jul 30th, 2012

ProdMgmtTalk Never participated in a twitter chat?
FAQs http://t.co/AuYVI76R#prodmgmttalk -3:28 PM Jul 30th, 2012


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ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt
Talk http://t.co/EBe4tELM #prodmgmttalk -3:28 PM Jul 30th, 2012

ProdMgmtTalk Awesome! RT @VFigatelix: will be joining you guys today! at least for 1/2
hour. Sounds like a great topic 2day #prodmgmttalk -3:30 PM Jul 30th, 2012

ProdMgmtTalk Today's background resources, questions & Links re: mentoring in
#prodmgmt http://t.co/INUcBK4q #prodmgmttalk -3:30 PM Jul 30th, 2012

johnnewbury Agree mentoring has a huge value in advancing prod mgrs - and#prodmgmt.
Possibly greater than in any other business role. #prodmgmttalk-3:31 PM Jul 30th, 2012

ProdMgmtTalk RT @johnnewbury: A1 Challenge #prodmgmt outside of tech industry:
define role by employers- can be Marketing/Busdev/Technical#prodmgmttalk -3:31 PM Jul
30th, 2012

ProdMgmtTalk RT @johnnewbury: Agree mentoring has huge value in
advancing#prodmgrs & #prodmgmt. Possibly > in any other business
role.#prodmgmttalk -3:32 PM Jul 30th, 2012

ProdMgmtTalk Learn about Tweeting Best Practices and Twitter Talk
FAQshttp://t.co/mKHMNbAv #prodmgmttalk -3:32 PM Jul 30th, 2012

ProdMgmtTalk Want to reach target audience of Product Professionals? Sponsor Global
Product Management Talk! http://t.co/S6EsE2Th #prodmgmttalk -3:32 PM Jul 30th, 2012

ProdMgmtTalk In 1/2 hour: Join us athttp://t.co/UklYtyI6 automatically appends
hashtag #prodmgmttalk -3:32 PM Jul 30th, 2012

ProdMgmtTalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2,
A3#prodmgmttalk -3:33 PM Jul 30th, 2012

ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your
involvement with #prodmgmt #prodmgmttalk -3:33 PM Jul 30th, 2012

VFigatelix Hi I'm tweeting from Lima 2day! and I've been PM fpr 6+years
;)#prodmgmttalk -3:34 PM Jul 30th, 2012

ProdMgmtTalk #ProdMgmtTalk on Epibloggerhttp://t.co/mZOXqCmm -3:37 PM Jul 30th,
2012

cindyfsolomon #ProdMgmtTalk on Epibloggerhttp://t.co/qQFei8iP -3:37 PM Jul 30th, 2012

ProdMgmtTalk Follow http://t.co/IWpRCL2i for reminders, Call in to speak with the host
(323) 927-2957 during the show #prodmgmttalk -3:39 PM Jul 30th, 2012

ProdMgmtTalk Listen live! http://t.co/zA1PojtY#prodmgmt Global Product Management
Talk re: Mentors & Mentoring w/ @hmdelcastillo #prodmgmttalk -3:39 PM Jul 30th, 2012


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johnnewbury A7: Key to successful mentoring is to agree style of relationship. Rigid
structure best for some, flexibility suits others. #prodmgmttalk -3:39 PM Jul 30th, 2012

ProdMgmtTalk Welcome back! RT @VFigatelix: Hi Im tweeting from Lima 2day! and Ive
been PM fpr 6+years ;) #prodmgmttalk -3:39 PM Jul 30th, 2012

ProdMgmtTalk Thanks @johnnewburyanswering questions before falling asleep! That's
commitment to forwarding the conversation!!! #prodmgmt#prodmgmttalk -3:40 PM Jul 30th,
2012

cindyfsolomon #ProdMgmtTalk live on the air in 15 min! Listen in now at
http://t.co/SMWiIGpW #BlogTalkRadio -3:42 PM Jul 30th, 2012

cindyfsolomon #ProdMgmtTalk live on the air in 15 min! Listen in now at
http://t.co/pj5yuVDu #BlogTalkRadio -3:42 PM Jul 30th, 2012

ProdMgmtTalk Thank you to today's sponsor the Association of International Product
Marketing & Management @AIPMM http://t.co/Jr8I6w2a #prodmgmttalk -3:43 PM Jul 30th,
2012

ttorres Hi everyone, I'm excited to co-host today's #ProdMgmtTalk . I'm joining from the SF
Bay Area. #prodmgmttalk -3:51 PM Jul 30th, 2012

ProdMgmtTalk Our speaker, Hector@hmdelcastillo will be calling in from the road
somewhere on the East Coast...! #prodmgmt #prodmgmttalk -3:52 PM Jul 30th, 2012

ProdMgmtTalk RT @ttorres: Hi everyone, Im excited to co-host todays #ProdMgmtTalk . Im
joining from the SF Bay Area. #prodmgmttalk -3:52 PM Jul 30th, 2012

cindyfsolomon Follow http://t.co/ga9hbDOx for reminders, Call in to speak with the host
(323) 927-2957 during #ProdMgmtTalk show -3:54 PM Jul 30th, 2012

aipmm Follow http://t.co/QbvvVK4F for reminders, Call in to speak with the host (323) 927-
2957 during #ProdMgmtTalk show -3:54 PM Jul 30th, 201

hmdelcastillo I'm excited to be in#ProdMgmtTalk to talk about why exceptional
#prodmgmt & #prodmktg professionals need a mentor network, #AIPMMsponsors -4:02
PM Jul 30th, 2012

cindyfsolomon Q1 What are common obstacles to entering the product management
profession? #prodmgmttalk #prodmgmt http://t.co/TXdrH6GE -4:08 PM Jul 30th, 2012

aipmm Q1 What are common obstacles to entering the product management
profession?#prodmgmttalk #prodmgmt http://t.co/i2wKDTW8 -4:08 PM Jul 30th, 2012

ProdMgmtTalk Welcome @hmdelcastillo A1: most #prodmgmt roles are seeking
experience - tough to break in. Orgs want previous knowledge. #prodmgmttalk -4:09 PM Jul
30th, 2012


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cindyfsolomon #ProdMgmtTalk live on the air! Listen in now at http://t.co/b0XRknWq
#BlogTalkRadio -4:10 PM Jul 30th, 2012

VFigatelix @aipmm A1: they even look for specific experience as in "we need a Software
PM that has sell teh exact product b4" #prodmgmttalk -4:11 PM Jul 30th, 2012

ProdMgmtTalk #Prodmgmttalk @ttorres in startups, they want people out of school that
someone already knows to hire & throw them into #prodmgmt -4:11 PM Jul 30th, 2012

ProdMgmtTalk RT @VFigatelix: A1: they even look for specific experience as in "we need a
Software PM that has sell teh exact product b4" #prodmgmttalk -4:13 PM Jul 30th, 2012

ProdMgmtTalk RT @hmdelcastillo: excited to be in #ProdMgmtTalk to talk about why
exceptional #prodmgmt & #prodmktg professionals need a mentor network,-4:14 PM Jul
30th, 2012

ProdMgmtTalk Brand new #prodmgmt job requirements - long list of laundry /gaps that no
one else is filling - need exp. professional to fill #prodmgmttalk -4:15 PM Jul 30th, 2012

ProdMgmtTalk The more gaps in maturity of#prodmgmt in org, more they lean on
experienced person to fill - 1 resource not enough #prodmgmttalk -4:15 PM Jul 30th, 2012

ProdMgmtTalk A1 Orgs that have experienced#prodmgmt have more mature structure -
they understand function & process w/KPIs & resources #prodmgmttalk -4:16 PM Jul 30th,
2012

cindyfsolomon Q2 What challenges do product managers often face on a daily basis?
#prodmgmttalk #prodmgmt http://t.co/q4VufVMe -4:21 PM Jul 30th, 2012

VFigatelix A2: YES.. Time management has been the big one most of the time

ProdMgmtTalk A2 #Prodmgmttalk #prodmgmtlack empowerment to make critical decisions
& have no influence on branding, marketing strategy or tactics -4:23 PM Jul 30th, 2012

ProdMgmtTalk A2 #Prodmgmt unable to create demand from marketing point of view to
support sales/ disconnect betw achive vs plan to impact $ #prodmgmttalk -4:24 PM Jul
30th, 2012

VFigatelix A2: Sometimes we are just seen as Sales Support, or even reporting to a Sales
manager #roledefinition #prodmgmttalk -4:24 PM Jul 30th, 2012

ProdMgmtTalk A2 so many reasons why experienced #prodmgmt get burned out, unhappy
about their roles in orgs #prodmgmttalk -4:24 PM Jul 30th, 2012

ProdMgmtTalk #Prodmgmt supposed to be strategic - often end up w/bucket list of tactical,
operational gaps to fill #prodmgmttalk detract focus day-day -4:25 PM Jul 30th, 2012


Page 9


aipmm #Prodmgmt supposed to be strategic - often end up w/bucket list of tactical,
operational gaps to fill #prodmgmttalk detract focus day-day -4:25 PM Jul 30th, 2012

ProdMgmtTalk Commonalities of successful#prodmgmt despite the obstacles in day-
day#prodmgmttalk - personal characteristics of professionals: leadership -4:26 PM Jul 30th,
2012

ProdMgmtTalk #Prodmgmt negotiation, consensus creater amongst cross functional teams,
leader, vision, passionate about prodmgmt process #prodmgmttalk -4:27 PM Jul 30th, 2012

VFigatelix @aipmm: #Prodmgmt negotiation, consensus creater amongst cross functional
teams, leader, passionate about prodmgmt process #prodmgmttalk -4:28 PM Jul 30th, 2012

ProdMgmtTalk Great #prodmgmt create process / provide recipe where there is none, via
listening to customers, market trends, collaborat #prodmgmttalk -4:28 PM Jul 30th, 2012

ProdMgmtTalk @ttorres says critical to be influential & facilitate strategy meeting Xfunctions
- #prodmgmt #prodmgmttalk -4:30 PM Jul 30th, 2012

ProdMgmtTalk @hmdelcastillo says recognize that key to #prodmgmt #prodmrktg lead
change w/in any org - changes not often recognized #prodmgmttalk -4:31 PM Jul 30th,
2012

ProdMgmtTalk #Prodmgmt are change agents - most corp cultures resist change bec. leads
to added work...#prodmgmttalk create culture of innovative action -4:32 PM Jul 30th, 2012

ProdMgmtTalk Q3 Why do PMs need a
mentor?#prodmgmttalk #prodmgmthttp://t.co/INUcBK4q -4:33 PM Jul 30th, 2012

VFigatelix A3: we don't know it all! it is like having a PM Therapist to help you be happier
and better at your job #prodmgmttalk -4:34 PM Jul 30th, 2012

ProdMgmtTalk A3 Idea of having #prodmgmtmentor: benefit mentee - success in any
profession focus on leverage strengths #prodmgmttalk -4:34 PM Jul 30th, 2012

ProdMgmtTalk Must communicate & influence diff styles & motivation for success -
mentoring increases success #prodmgmt #prodmgmttalk -4:35 PM Jul 30th, 2012

ProdMgmtTalk A3 Mentors help point out & respond to weaknesses, forward strengths &
accountability to improve over time #prodmgmt #prodmgmttalk -4:36 PM Jul 30th, 2012

VFigatelix A3: where would you recommend finding a
mentor? @aipmm @hmdelcastillo#prodmgmttalk -4:37 PM Jul 30th, 2012

ProdMgmtTalk #Prodmgmt has far too many req skills - @ttorres suggests having mentor
experts in diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012


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cindyfsolomon #Prodmgmt has far too many req skills - @ttorres suggests having mentor
experts in diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012

aipmm #Prodmgmt has far too many req skills - @ttorres suggests having mentor experts in
diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012

VFigatelix A3: @brainmates and @onpm are my favorite mentors :) #prodmgmttalk -4:38
PM Jul 30th, 2012

neiltwitz #Prodmgmt has far too many req skills - @ttorres suggests having mentor experts
in diff areas to help cover & be champion #prodmgmttalk -4:38 PM Jul 30th, 2012

cindyfsolomon RT @VFigatelix: A3: where would you recommend finding a
mentor?@aipmm @hmdelcastillo #prodmgmttalk -4:38 PM Jul 30th, 2012

ProdMgmtTalk RT @neiltwitz: #Prodmgmt has far too many req skills - @ttorres suggests
mentor experts in diff areas help cover & be champion #prodmgmttalk -4:39 PM Jul 30th,
2012

cindyfsolomon Discussing types of mentor/mentee relationships
w/@hmdelcastillo and @ttorres #prodmgmt #prodmgmttalk http://t.co/7YAVJJfN-4:40 PM
Jul 30th, 2012

VFigatelix @cindyfsolomon I'm listening pretty well - no breakes #prodmgmttalk -4:42 PM
Jul 30th, 2012

cindyfsolomon Awesome! Thanks RT@VFigatelix: @cindyfsolomon I'm listening pretty well
- no breakes #prodmgmttalk@VFigatelix -4:43 PM Jul 30th, 2012

cindyfsolomon @VFigatelix How to find a mentor will be discussed on Aug
10 @AIPMMwebcast http://t.co/cCKyFYSW #prodmgmt #prodmgmttalk -4:44 PM Jul 30th,
2012

ProdMgmtTalk @hmdelcastillo says you don't know what you don't know - how can U make
critical decisions w/out help to dev skills #prodmgmt #prodmgmttalk -4:46 PM Jul 30th,
2012

ProdMgmtTalk Tend to take shotgun approach on tactics that don't succeed bec gaps in
knowledge #prodmgmt #prodmgmttalk #prodmgmttalk -4:47 PM Jul 30th, 2012

VFigatelix I'm available for metoring! :) Love to do it! #prodmgmttalk -4:48 PM Jul 30th,
2012

ProdMgmtTalk RT @VFigatelix: I’m available for metoring! :) Love to do it! #prodmgmttalk-
4:49 PM Jul 30th, 2012


Page 11


ProdMgmtTalk Q4 What is the value of having a mentor? #prodmgmttalk #prodmgmt
http://t.co/INUcBK4q #prodmgmttalk -4:49 PM Jul 30th, 2012

VFigatelix I'm available for metoring! :) Love to do it! #prodmgmttalk -4:48 PM Jul 30th,
2012

ProdMgmtTalk @VFigatelix You'd be an excellent mentor!!! #prodmgmt #prodmgmttalk
You're generous & knowledgeable to inspire others!#prodmgmttalk -4:50 PM Jul 30th, 2012

ProdMgmtTalk A4 share expertise, knowledge, make a difference & motivate others -
reasons to be #prodmgmt mentor & exceptional manager #prodmgmttalk -4:50 PM Jul 30th,
2012

ProdMgmtTalk A4 Mentors commit to share their own perspective, stories & lessons to
benefit others wanting to be great #prodmgmt #prodmgmttalk -4:51 PM Jul 30th, 2012

ProdMgmtTalk Mentees must have commitment to use the knowledge, open to advice, &
value others' mistakes to avoid them #prodmgmt #prodmgmttalk -4:51 PM Jul 30th, 2012

cindyfsolomon RT @ProdMgmtTalk: Mentees must have commitment to use knowledge,
open to advice value others' mistakes to avoid them #prodmgmt#prodmgmttalk -4:52 PM
Jul 30th, 2012

VFigatelix @ProdMgmtTalk #prodmgmt#prodmgmttalk I'm honored thanks for your kind
words -4:52 PM Jul 30th, 2012

cindyfsolomon RT @ProdMgmtTalk: A4 Mentors commit to share own perspective, stories
& lessons -benefit others wanting to be great #prodmgmt #prodmgmttalk -4:52 PM Jul 30th,
2012

ProdMgmtTalk Not everyone can be a great mentee - might be unable to learn from others -
need to make own mistakes #prodmgmt #prodmgmttalk -4:53 PM Jul 30th, 2012

ProdMgmtTalk Need willingness to be open, take risks & commit to professional growth &
development & let others contribute #prodmgmt #prodmgmttalk -4:53 PM Jul 30th, 2012

ProdMgmtTalk When mentor/mentee relationship doesn't work - need to establish rapport
first - both need to be open to learn #prodmgmt #prodmgmttalk -4:54 PM Jul 30th, 2012

ProdMgmtTalk AIPMM world's largest membership based org focused on
forwarding#prodmgmt professions. Years of expertise membership/mentors#prodmgmttalk -
4:55 PM Jul 30th, 2012

ProdMgmtTalk New AIPMM members open to mentee relationships, excited to learn
ProdBOK, aren't burned out, want to change #prodmgmt #prodmgmttalk -4:56 PM Jul 30th,
2012


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ProdMgmtTalk Sponsor us and reach a global audience of product professionals to share
your #prodmgmt solutions! http://t.co/S6EsE2Th #prodmgmttalk -4:56 PM Jul 30th, 2012

ProdMgmtTalk @AIPMM is matching mentors & proteges around #prodmgmt
& #prodmrktg regardless of industry - portfolio practices & strategies #prodmgmttalk -4:57
PM Jul 30th, 2012

VFigatelix thanks so much! great talk! looking fwd for the next one! #prodmgmttalk -4:59 PM
Jul 30th, 2012

ttorres That was great! Thanks everyone who participated in today's #ProdMgmtTalk.

derrekcooper RT @ProdMgmtTalk: #Prodmgmtare change agents - most corp cultures
resist change bec. leads to added work...#prodmgmttalk create culture of innovative action -
5:01 PM Jul 30th, 2012

ProdMgmtTalk Today's stats: 187 tweets generated 475,088 impressions, reaching an
audience of 14,686 followers #prodmgmttalk -5:18 PM Jul 30th, 2012

ProdMgmtTalk Thank you to @hmdelcastillo for speaking @ttorres for co-hosting
@cindyfsolomon for producing today! #prodmgmt #prodmgmttalk -5:19 PM Jul 30th, 2012

ProdMgmtTalk Next 8/6/12 Managing Product EndOfLife: Killing Product Or Retiring
Gracefully w/ @JohnNewbury http://t.co/WD8hqSKg #prodmgmt #prodmgmttalk-5:20 PM
Jul 30th, 2012

ProdMgmtTalk Thank you sponsor @AIPMM for cultivating a culture of mentoring w/in
the#prodmgmt professions! http://t.co/Jr8I6w2a #prodmgmttalk -5:21 PM Jul 30th, 2012

ProdMgmtTalk Transcript of tweets from today's talk: http://t.co/A6mrDgPV #prodmgmt

ProdMgmtTalk Thank you real-time tweeters: @derrekcooper @VFigatelix @neiltwitz
@hmdelcastillo @ttorres @cindyfsolomon @AIPMM #prodmgmttalk -5:26 PM Jul 30th,
2012

cindyfsolomon #ProdMgmtTalk twitter transcript http://t.co/MTLsaNjl -5:30 PM Jul 30th,
2012

ProdMgmtTalk @AIPMM webcast: Aug 3 Innovation: Result of Intersection of Invention &
Value w/ Jose Briones @brioneja http://t.co/O5dpaW2w #prodmgmttalk -5:31 PM Jul 30th,
2012

cindyfsolomon RT @ProdMgmtTalk: Mentees must have commitment to use knowledge,
open to advice, & value others' mistakes to avoid #prodmgmt #prodmgmttalk-5:32 PM Jul
30th, 2012


Page 13


aipmm RT @ProdMgmtTalk: Mentees must have commitment to use knowledge, open to
advice, & value others' mistakes to avoid #prodmgmt #prodmgmttalk -5:32 PM Jul 30th,
2012

ttorres RT @ProdMgmtTalk: #Prodmgmt are change agents - most corp cultures resist
change bec. leads to added work...#prodmgmttalk create culture of innovative action -5:57
PM Jul 30th, 2012

Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views
newsletter: http://conta.cc/MFxKMe

Join #ProdMgmtTalk next week for Managing Product End Of Life: Killing A
Product Or Retiring Gracefully w/ @JohnNewbury http://bit.ly/Nz4tGh

Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk

For Product Managers that don’t get a chance to leave their desk and participate in
Product Talks in person, we’ve brought Product Talks to you via podcast and twitter
@prodmgmttalk
Converse with us #prodmgmttalk http://bit.ly/i4EihK
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Join us monthly in San Francisco for Startup Product Talks!


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Why Exceptional Product Managers Have Many Mentors w/ Hector Del Castillo, CPM, CPMM

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