Glenn Geffcken shares insights on the importance of culture to the success of product development, including: The single most powerful way to succeed in product development What culture is at the core How to drive a culture shift Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Glenn Geffcken is the author of SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business. http://www.linkedin.com/in/glenngeffcken @glenn_geffcken

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6. workshops coaching speaking facilitation
The Importance of Culture to
Successful Product Development
By Glenn Geffcken
Author of Shift: Indigenous Principles for Corporate Change
Blogger, Art of Balance, http://balancedis.com/art-of-balance-blog
Business Coach & Trainer, http://balancedis.com/

7. workshops coaching speaking facilitation
The Purpose Of Our Work
To catalyze a shift in both personal and
organizational culture so that we may evolve the
way we do business in such a way as to bring
about greater adaptability, innovation, and
ecological balance.
Our work is geared toward businesspeople and
entrepreneurs focused on culture as a force of
positive change, and offers a methodology to
help professionals and business leaders break
free from the prevailing cultural paradigm and
consider a different course.
Glenn Geffcken, glenn@balancedis.com

8. Key Takeaways
• The importance of culture for both personal and professional success
• Culture is the value system that drives results
• Shifting and enhancing culture begins at the top
• That we have always had the wisdom of how to create thriving
cultures, it’s the way we once lived, the indigenous way.
• The process of culture shift is non-linear
http://balancedis.com glenn@balancedis.com

9. “For individuals, character is destiny. For
organizations, culture is destiny.” – Tony Hsieh
“Powerful organizations and great brands
got there by aligning with and accelerating
tectonic cultural shifts, not by tweaking sales
one at a time.” – Seth Godin

10. What Is Culture?
Culture is the collective value system of an organization, which
principally drives its behavior.
What Culture Is Not?
Culture is not necessarily the stylist personality characteristics of
an organization.
http://balancedis.com glenn@balancedis.com

11. Why Is Culture So Important?
Culture drives behavior.
In fact, culture is the single most powerful thing we can focus on
to succeed in product development.
Culture has more to do with innovation, change, and creativity
than compensation systems, title, benefits, workspace, or
management style, etc..
Culture breaths life into an organization.
Culture defines who we are.
http://balancedis.com glenn@balancedis.com

12. Poll
What is culture?
A. The dress code
B. The personality of an organization
C. The policies and procedures
D. The value system held in common
http://balancedis.com glenn@balancedis.com

13. The Liberty Ship
• WWII supply ship
• Credited with winning the war
in Europe
• Manufactured in two weeks
• One built in four days
• Efficient manufacturing and
supply systems
Source: http://militaryhistory.about.com/od/industrialmobilization/p/libertyships.htm
The culture that supported the efficient manufacturing of the Liberty ship was
an entire country that firmly believed in the morality of the war and the
importance of doing our duty for country.
This was a culture of higher purpose!
http://balancedis.com glenn@balancedis.com

14. Culture Begins At The Top?
If culture change is not fully supported at the highest levels it
becomes inauthentic.
If rank and file employees do not feel their cultural aspirations are
supported by leadership, they will not feel engaged with their
work, and nor will they strive for higher achievement.
Leadership has the ability to set an example for change, but their
example will only be as effective as their efforts are authentic.
http://balancedis.com glenn@balancedis.com

15. "Times change but principles do not. Times change but lands do
not. Times change but our culture and our language remain the
same. And that's what you have to keep intact. It's not what you
wear - it's what's in your heart.” -- Oren Lyons, Onondaga

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17. Indigenous Principles for Corporate Change
GLENN GEFFCKEN
SHIFT
http://balancedis.com/shift/

18. Poll
Where does culture shift begin?
A. With the HR Department
B. With rank and file employees
C. With the top leadership
D. With changes in the industry
http://balancedis.com glenn@balancedis.com

19. The Process of Culture Shift
http://balancedis.com glenn@balancedis.com

20. The Process of Culture
Shift
http://balancedis.com glenn@balancedis.com

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22. Indigenous Principles for Corporate Change
GLENN GEFFCKEN
SHIFT
http://balancedis.com/shift/

23. Poll
How do we shift culture?
A. With a ten-point system for change
B. By adding perks and benefits
C. By reading Glenn’s book Shift
D. By dedicating one’s self and organization to a continual
process of values assessment, enhancement and instilment
http://balancedis.com glenn@balancedis.com

24. Culture Workshops - http://balancedis.com/culture-workshops/
Culture workshops take our audiences on a journey that draws
participants into a process of questioning and evaluating cultural
values, notions for leadership, and the evolution of business.
Along with an enhanced emotional connection to the values that
flow from the indigenous principles, we help participants elevate
their understandings of human dynamics and discover a deeper
level of self.
Culture Coaching - http://balancedis.com/culture-coaching
The coaching system of Balanced Is, is organic, non-linear and
individualized. The intention of our culture coaching service is to
provide an ongoing framework of engagement that overtime helps
leaders to catalyze a consistent and steady progression of their
culture.
http://balancedis.com glenn@balancedis.com

25. “We believe that the teachings of our ancestors will
light our way through an uncertain future.” – from
Grandmothers Counsel the World

26. Key Takeaways
• The importance of culture for both personal and professional success
• Culture is the value system that drives results
• Shifting and enhancing culture begins at the top
• That we have always had the wisdom of how to create thriving
cultures, it’s the way we once lived, the indigenous way.
• The process of culture shift is non-linear
http://balancedis.com glenn@balancedis.com

27. workshops coaching speaking facilitation
Glenn Geffcken, glenn@balancedis.com
Blog: http://balancedis.com/art-of-balance-blog
Shift: http://balancedis.com/shift
Upcoming Workshop: http://balancedis.com/events
Imagine A New Corporate World
June 28th, Western North Carolina

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