1. How to Use
Twitter for Business
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2. Introduction to Twitter
“I don’t care what you had
for lunch yesterday!”
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3. Twitter Introduction
Microblogging =
Powerful marketing…
in 140 characters or less
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4. Why Twitter for Business?
• Raise brand awareness – Top of Mind
• Strengthen existing customer relationships
• Increase word of mouth referrals
• Create buzz about upcoming events
• Gain media exposure
• Find new customers/clients
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5. Set-up Your Twitter Account
http://Twitter.com ©

6. Set-up Your Twitter Account
Choose a User Name that
people will know you by
• Not something obscure
• No numbers
• No underscores
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7. Set-up Your Twitter Account
Find Tweets based on:
• Category
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8. Set-up Your Twitter Account
Find Tweeps based on:
• Existing contacts
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9. Set-up Your Twitter Account
Find Tweeps based on:
• Search for a
specific name.
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10. Set-up Your Twitter Account
Add a location to
your Tweets.
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11. Set-up Your Twitter Account
Go to “Find People” &
invite people by their
e-mail address
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12. Set-up Your Twitter Account
Go to “Settings” &
update your time zone
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13. Set-up Your Twitter Account
Within “Settings”
Click on “Profile”
Add your image
Add your Bio
(160 characters)
(include your keywords!)
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14. Set-up Your Twitter Account
Within Settings,
Click on “Design”
Choose a
background image
or upload a
custom image
http://mashable.com/2009/
05/23/twitter-backgrounds/
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15. Post Your First Tweet!
• Reference other Tweeps by using the @ symbol in your Tweets.
• Be “Follow Worthy.”
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16. What to Tweet About?
• What you’re working on
• What you’re reading or watching
• Which events you’re going to
• Promote people within your network
• Promote your blog/articles
• Re-Tweet someone else
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17. What the Heck is a Re-Tweet?
Find something interesting posted by one
of your Tweeps and Re-Tweet it!
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18. Send a Private Message
Send a Direct Message to just one Tweep by putting a “d” in
front of message OR pull-down From within “Direct Message”
section.
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19. Types of Tweets on Twitter
• Generic Tweet: Info, usually with a link
• Public Message: @theirusername
• Reply: @theirusername
• Direct Message: DM or “d”
• Re-Tweet: RT
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20. Reading Messages Sent to You
Click on “@yourname” to see messages
posted to you for everyone to see
Click on “Direct Messages” to see messages
posted to you for just you to see
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21. Someone’s Following Me!
Who to Follow
• Read recent Tweets
• Look at Following/Follower Ratio
• Location?
• Don’t Auto-Follow
• Don’t Auto-DM
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22. Who’s Talking About You?
Click on the “Retweet” link
to see Re-Tweets BY you, &
your Tweets, Re-Tweeted
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23. Twitter Lists
Click on “Listed” to see lists
that your followers have
created & added you
Create lists to help you
organize your Tweeps
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24. Find Tweeps to Follow
Listorious.com
Find people based
upon categories &
keywords
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25. Find Tweeps to Follow
Twellow.com
Find Tweeps by
category or location
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26. Find Tweeps to Follow
• Follow Tweeps your Followers are Following
• Follow bloggers and thought leaders
• Look for Twitter usernames in articles
• Search for a Hashtag, and Follow those using it
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27. Following Do’s and Don’ts
• Don’t follow too many people at once
(25 to 50 per day)
• Don’t Auto-Follow everyone who follows you
• Don’t Auto-DM people
• Keep a natural F/F Ratio
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28. Twitter Search
Search.Twitter.com
Use your keywords and
location to find Tweeps to
follow
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29. Twitter Search
Pages of people
talking about my
keyword located
near Minneapolis!
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30. Twitter Hashtags
Great for categorizing
all Tweets about a
particular topic or
keyword
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31. Tools to Help You
Bit.ly
URL shortener w/stats
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32. Tools to Help You
Hootsuite.com
Keyword searches
Scheduled Tweets
URL Shortener w/stats
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33. Tools to Help You
Twitpic.com
Add photos to
your Tweets
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34. Measuring Your Success
TwitterGrader.com
Measures the power
of your Twitter Profile
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35. Thank you for taking part in
Twitter for Business.
Follow me on Twitter!
@carolinemelberg
(http://thesocialmediaincubator.com)
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