CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Manage a LinkedIn Group.

1. How to Create and
Manage a LinkedIn Group
Tracye Poole
Health Communications and
Digital Marketing Specialist
Tuesday, March 11, 2014

2. LinkedIn Group Recording
Visit the Using What You Know about Social Media webpage
for access to full recordings and presentations from the series.

3. Objectives
• Benefits of using LinkedIn
• How to setup a LinkedIn group
• Tips on how to share
information and moderate
discussions
• Best practices and challenges with
managing a LinkedIn group
• How to evaluate if your LinkedIn
group is successful

4. Why LinkedIn?
• More than 277 million LinkedIn users as of Feb 2014
• 40% of users check LinkedIn daily
• More than 80% of LinkedIn users are decision makers
• Minimum registration age from 18 to 14 in the U.S.
lowered
Credit: LinkedIn, Digital Marketing Ramblings

5. Why LinkedIn Groups?
• Expand your network
• Advertise your resources and
events
• Drive traffic to your site
• Share expertise
• Discover new information

6. How to create a LinkedIn group?
Credit: LinkedIn
Add an image
to your group
profile
Select a group
name
Write a summary
and description
about your group

7. LinkedIn Group Descriptions
• A group for those who have attended graduate programs and coursework at
the Harvard School of Public Health, or with an HSPH Affiliation. This group
requires approval to join.
Good-Harvard School of Public Health
• The American Public Health Association champions the health of all people and
all communities. We strengthen the profession of public health, share the
latest research and information, promote best practices and advocate for
public health issues and policies grounded in research.
Better-APHA
• Job seekers in Public Health is for all recent graduates, and experienced
professionals seeking a job or looking to advance in their career through a new
job. This group will be a forum to share advice, tips, and resources for getting a
job. Job announcements will be posted on a daily basis.
Best-Job Seekers in Public and Global Health
Credit: LinkedIn

8. LinkedIn Control Options
Credit: LinkedIn
Select Auto Join
or Request to Join
Select Open Group or
Members-Only Group

9. Kick-off your LinkedIn Group
• Promote your group
• Create and post ground rules
for the group
• Start “Introduce Yourself”
thread
• Appoint several managers
• Create template messages

10. Engaging Your LinkedIn Group
• Post regularly
• Share resources and tools in context
• Respond often
• Ask questions
• Use the tabs i.e. Jobs, Promotions
• Incorporate calls to action
• Meet both on and off LinkedIn

11. Engaging Your LinkedIn Group
• Have regular activities that people look forward to
• Fact of the day
• Weekly discussion round up
• LinkedIn chat sessions
• Polls
• Special Announcements
• Highlight members

12. Measuring Success
• Number of followers
within the group
• Growth of your network
• Number of discussions
• Number of likes
• Number of comments
• Interaction with polls
• Traffic to your sites

13. Measuring Success
• Compare yourself
to like groups
• Copy and paste
information onto
another site
• Send link via
Twitter or LinkedIn

14. Tips for LinkedIn Group Success
Listen
• Monitor your group closely
• Join other groups
Respond
• Ask questions and respond
to discussions
Engage • Plan regular activities
Evaluate • Use LinkedIn analytics

15. Additional Help
• LinkedIn Group Products Forum
• LinkedIn Help
• Follow LinkedIn on the social media channels

16. Thank You!
Visit cdcnpin.org for more Using What you Know about
Social Media trainings.