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Presented as part of a panel - "The Role of Social Media in Public Health" - at the 2010 American Public Health Association Annual Meeting in Denver
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Npin twitter townhall_apha_110310 w logo
- 1. National HIV Testing Day (NHTD) Twitter Town Hall F.E. Harrison & Melissa Beaupierre
- 2. Presenter Disclosures F.E. Harrison and Melissa Beaupierre (1) The following personal financial relationships with commercial interests relevant to this presentation existed during the past 12 months: âNo relationships to discloseâ
- 3. Goals & Objectives GOALS 1. Promote partner participation in NHTD activities. 2. Develop new relationships with participating partners. 3. Build our reach on this fast-growing social networking platform. OBJECTIVES 1. Increase partner conversations about NHTD on Twitter. 2. Offer partners new information & strategies for developing NHTD activities. 3. Increase CDC & NPINâs conversations with partners & build followers. 4. Capacity building: sharing knowledge and know-how using this channel.
- 4. Whatâs a Twitter Town Hall? âą Twitter is a social microblogging service that allows 140 character messages. âą A Twitter Town Hall brings people together in a virtual meeting space defined by a hashtag (#NHTD) to discuss common interests.
- 5. Project Timeline â March - June Consultation Kick-off Promotion of Final Twitter meeting with Twitter Town meeting with the Twitter Town Hall Red Pump Hall Planning major NHTD Town Hall Run-Thru May Project in started in April partners in began early 24 March May May
- 6. Promotion NPIN Email Partner Twitter Widget on Announcements Announcements HIVtest.org and NPIN AIDS.gov Blog Post Syndicated News Articles
- 7. Town Hall Agenda 90 minutes divided into three segments: 1. Overview of testing with CDCâs Drs. Frieden, Douglas, and Mermin Primary Twitter Accounts 2. NHTD big ideas â NAPWA Dr. Frieden @CDC_eHealth Dr. John Douglas @CDC_DrDouglas 3. Using new media for NHTD Dr. Jonathan Mermin @CDC_DrMermin @CDCNPIN @AIDSgov @napwaus
- 8. Metrics â Total Reach 1005 tweets from 145 separate accounts Most Influential Participants 1. @womenshealth: 55,201 followers 2. @CDC_eHealth: 45,290 followers 3. @healthfinder: 39,685 followers 4. @AIDSgov: 26,499 followers 5. @SIENewark: 5,864 followers 6. @cressycat: 5,132 followers 7. @amednews: 4,814 followers Reach among Top 10: 192,183 followers Total Reach of Town Hall: 243,000
- 9. Metrics â Reach by Partner Type
- 10. Metrics - Conversations Connecting Partners: Relationship-Building RedPumpProj Much respect to @CDCNPIN for this awesome Twitter Townhall. Got to connect w/ some GREAT ppl/orgs doing work in HIV/AIDS. #NHTD Types of Conversation BTPMay19 @napwaus Do you have an API poster? Results showed participants Let us know if you want to get together to interacting in meaningful produce one! #NHTD dialogue with our guest tweeters and among each other. Thank you / Recaps keligoff Hate that I missed today's CDC twitter townhall @CDCNPIN on National HIV Testing Day which is later this month #NHTD NHTD Plans and Promotions Facts and Figures stacysmallwood last year we did a "text-a- friend-to-test" day at church. set up RocVictAlliance #NHTD In 2007, heterosexual laptops, food, invited ppl to contact accounted for 83% of diagnoses among text/facebook/tweet their friends #NHTD women. Help end AIDS. Click: http://rochestervictoryalliance.org
- 11. Event Outcomes âą NHTD event submissions increased by 14% from 2009. âą Twitter followership increased more than 10%. âą Relationships have continued on Twitter. âą Groups have contacted CDC for Town Hall how- to help. âą Follow-up publicity.
- 13. Lessons Learned âą Purpose, partners, planning. âą Online home for promotion. âą Run of show with scripted tweets. âą Tweet Tracker. âą Town Hall isnât over when itâs over. âą Keep momentum going â more Twitter events happened at recent U.S. Conference on AIDS. âą Great option in a time of limited resources.
- 14. Connecting Partners in Public Health www.cdcnpin.org 1-800-458-5231 or info@cdcnpin.org
- 15. Thank you The success of this project was the result of a well-executed collaboration and the hard work of MANY individuals: Dr. Jonathan Mermin â DHAP Melissa Beaupierre - NPIN Dr. John Douglas â NCHHSTP/OD Cynthia Newcomer - NPIN F.E. Harrison -NPIN PO Luis Bravo-NPIN Susan Robinson-HCSO Josie Halpern-Finnerty-AIDS.gov Karen Resha-HCSO Thomas P Kujawski -NAPWA Rohit Verma-HCSO Cynthia Crick-HCSO Jennie Johnson-DHAP Jessica Schindelar-CDC.gov Holli Seitz-CDC.gov David Noel-CDC- Office of the Director DHAP â Division of HIV/AIDS Prevention NCHHSTP â National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention HCSO â Health Communication Science Office NAPWA â National Association of People with AIDS
Hinweis der Redaktion
- Here to talk abtNtl Prevention Information Networkâs Twitter Town Hall held 6/3.June 27th was the 16th observance of Natl HIV Testing Day. NPIN works with NAPWA and CDC to promote among prevention partners & encourage testing events.Build on momentum & add value by including social media this yr. Knew HIV/AIDS partners were on Twitter and exchanging info thereWe had been talking already about a Twitter chat. Another partner had done successful Twitter Town HallDanya proposed a Twitter Town Hall to promote NHTD activities among partners. CDCâs first.
- Key Words here â ParticipationNew relationshipsBuilding reachConversationsNew strategiesBuilding followersSharing knowledge/capacity building
- A recent user satisfaction evaluation of Twitter usage at CDC reported that 78% of Twitter users were very likely or likely to change their health behaviors based upon their experience with CDC tweets.
- CDC Director Dr. Friedenâs tweets prepared in advance and sent out by one of the big CDC accounts - CDC e-HealthAccounts were set up for NCHHSTP Chief Medical Officer Dr. Douglas & Division of HIV AIDS Prevention Director Dr. MerminThey came to the Event Central in ATL, where assigned assistants posted their prepared tweets and helped post their responses to questions. The picture shows Dr. Mermin in the spirit of the moment commandeering his laptop from his assistant.
- Twapper Keeper captured tweets and we exported them to Excel for analysis.Importance of participants in expanding reach of Town Hall.
- Analyzed Twitter accounts to see if we reached our intended audience.
- Did a conversational and sentiment analysis to determine kinds of conversations during Town Hall, and the emotional tone.Were prepared for potential negative tweets, about funding, criticism of CDC and had tweets prepared in advance, but didnât have one negative tweet.
- Canât say that Town Hall caused the increase in event submissions, but we know that people who participated in Town Hall submitted eventsRelationships â weâve had ongoing relationships, and also seen people who connected in Town Hall build their relationshipsHow-To â We did a phone call with a partner in Missouri to give them Town Hall advice. Final Report serves as how-toOverview on ragan.com (online community for communicators) and follow-up blog post on AIDS.gov that generated comments
- Twapper Keeper good, but still need human being to track when questions came in and from whom in order to respond. Run of Show, prepared tweets on logistics, facts, resources with pre-shortened links, all timed out so message doesnât get lost in fast flow of THContinued Use of Twitter â Team at USCA held TweetUps (meetings of followers on Twitter) and Twitterviews with NCHHSTP Director Dr. Fenton, Dr. Mermin and the Director of NASTAD (Natl Association of State and Territorial AIDS Directors).
- For better or worse, Twitter lets you join or start a conversation across oceans, demographics, etc â As public health communicators, educators and advocates we need to continue to tap into the tremendous reach that social networks like Twitter are giving us.