This is the third of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
3. About Me...
⢠10+ years in games
⢠Serious games 2002
⢠Games for Health 2004
⢠24+ game projects
⢠Build a community and ďŹeld
⢠Practice what we preach
The Game for Health Project is funded by...
5. Games for Health: The Promise
Identify, and make available comparative
advantages all of videogames offer...
Build accessible tools to model & play with health...Build accessible tools to model & play with health...Build accessible tools to model & play with health...
Public
Core engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle development
Engage & Motivate Change & Support Scale & Sustain
News forms of active communication w/better resultsNews forms of active communication w/better resultsNews forms of active communication w/better results
Help People Make Better ChoicesHelp People Make Better ChoicesHelp People Make Better Choices
6. Videogame Health...
Engage & Motivate Change & Support Scale & Sustain
Compelling opportunities
you desire to engage...
Interface as symbiotic aid
to help you achieve
success.
Game systems create
sustained engagement
Challenge
Story
Competition
Process of Play
Character Guidance
Multiplayer Cohesion
Score
Story Progression
Decision Immersion
Why I Start Why I Enjoy Playing Why I Keep Playing
7. Personal Professional Practice Research / Academia Public Health
Preventative
Health Assets:
PERMA, Exergaming,
Stress, Nutrition
Patient Communication Data Collection
Public Health Policy &
Social Awareness
Campaigns
Therapeutic
PT/OT Sensorimotor
Rehabitainment
Disease Management
Pain Distraction
CyberPsychology
Disease Management
Virtual Humans First Responders
Assessment Self-Ranking Measurement Inducement Interface/Visualization
Education &
Training
First Aid,
Patient Education
Health Literacy
Skills / Training Recruitment Management Sims
Informatics
Personal Health Record
(PHR)
Electronic Medical
Record (EMR)
Visualization Epidemiology
Production
Personal Data Collection
QuantiďŹed Self
Biotech Manufacturing &
Design
Biotech Manufacturing &
Design
Large-scale Data
Collection & Monitoring
Games for Health Taxonomy
16. Large Sales
Low Health Impact
High Health Impact
Narrow Target Audience
Bad Games
Bad Targets
17. Solve Delta
between sales and health impact
Move Beyond
disease state based games
Better Games
Better Targets
18. Health is a state of complete physical,
mental, and social well-being and not
merely the absence of disease or
inďŹrmity.
WHO
19. Positive Health
âPositive health describes a state beyond the mere
absence of disease and is deďŹnable and measurable.â
- Dr. Martin Seligman
Can we instigate âsuper healthâ or positive âhealth
assetsâ that create improved future health outcomes?
Biological Markers Psychological Markers Functional Markers
⢠Less frequent and briefer ailments ⢠Rapid wound healing
⢠Enhanced recuperative ability ⢠Greater physiological reserves
Hypothesis:
21. What this means...
Get to you earlier +Self efďŹcacy about healthiness build health assets
10-40 engaged! change model of self-health biometric games
23. Not disease based Consumer biz/dist models
multiple health issues ideally global
be healthier immediately... offers population effects
address new health model & health literacy needsaddress new health model & health literacy needs
24. First Aid
Positive Psychology & PERMA
Exergaming
Nutrition
RiskyMe
Healthy Me
Probability
Anti-Drug, Smoking,
STD, Alcohol
Cognitive
Health
Hygiene/
Infectious Health
Stress
Health Finances
&Consumption
Vaccines
Crowdsourcing
Self Diagnostics
Emotional Health
30. ⢠Mobile Devices
⢠Mobile Sites and Apps
⢠The Mobile User
⢠The Mobile Experience
4
Mobile Overview
#SM4PH
In this session we are going to focus on a few
aspects of mobile:
31. ⢠Mobile in Public Health
⢠Benefits of Mobile
⢠Effective Mobile
⢠Best Practices
⢠Cool Tools
5
Mobile Overview
#SM4PH
Also,
33. 7
Devices
#SM4PH
⢠Mobile devices are generally
considered phones (smart and non-
smart), tablets and laptops.
⢠By the end of 2013, the number of
mobile-connected devices will exceed
the number of people on earth. (source)
34. 8
Devices
#SM4PH
Take-Aways
⢠There are different types of mobile
devices
⢠Devices vary greatly in aspects such
as operating systems, screen sizes,
resolution
⢠Devices are being released
constantly
36. Site & Apps
Mobile Site
Similar to any other website but are designed for
the smaller displays and touch-screen interfaces
Mobile App
Actual applications which are downloaded and
installed, rather than browsed to within a browser
10#SM4PH
37. Site & Apps
Mobile Sites
Pros:
⢠Cheaper to create
⢠Easier to maintain
⢠Device agnostic
Cons:
⢠Limited access to device features
⢠Dependent on connectivity
11#SM4PH
38. Site & Apps
Mobile Apps
Pros:
⢠Perform faster
⢠Higher success rates
⢠No connection required
Cons:
⢠Higher costs for development & maintenance
⢠Additional efforts for each supported platform
12
39. The Mobile User
Gender: virtually even
between men and women
Age: highest among 18-49
year olds
Geographic: highest among
urban and suburban users
Who Owns Them
Ethnicity: almost even among
groups
Income: highest among people
earning over 75k but still
significant below that income
bracket
14#SM4PH
40. The Mobile Experience
15#SM4PH
Differences in the mobile experience:
⢠Not always seated
⢠Not always in an expected environment
⢠Keyboards and mice canât always be
expected
⢠Smaller screens
⢠Difficult to multi-task
41. Benefits of Mobile
16#SM4PH
⢠Improved user experience
⢠Increased engagement
⢠Increased reach
⢠In the moment access
42. Effective Mobile
⢠Be Responsive
⢠Avoid Flash
⢠Minimize inputs needed
⢠Size graphics/images appropriately
17#SM4PH
43. Best Practices
⢠Have a Multi-Device Strategy
⢠Redirect appropriately
⢠Insure the message is appropriately focused
⢠Insure links/buttons are big enough to touch
⢠Insure forms are optimized
⢠Insure accessibility
⢠Take advantage of mobileâs unique attributes
18#SM4PH
44. Mobile in Public Health
19#SM4PH
National HIV & STD
Testing Resources
45. ⢠Developed by:
â American Red Cross
⢠Features:
â Step-by-step instructions guide users
through everyday first aid scenarios.
â Integrated with 9-1-1 to call EMS from
the app at any time.
â Videos and animations make learning
easier
â Safety tips
â Interactive quizzes
⢠Download:
â iPhone link
â Android link
Mobile in Public Health
46. ⢠Developed by:
â Dept. Veterans Affairs
⢠Features:
â Learn about PTSD
â Self-Assessment
â Manage Symptoms
â Find Support
⢠Download:
â iPhone link
â Android link
Mobile in Public Health
48. Want More In the Know?
Join us from 2-3 p.m. EST forâŚ
â˘Facebook & Image-Sharing â April 23
⢠Google Plus & YouTube â May 14
⢠Measurement & Evaluation â June 4
23
Tweet âIâm in the knowâ with your tips
and success stories @CDCNPIN and be
featured in our next #SM4PH webcast!
#SM4PH
49. Acknowledgements
Presenters
Erin Edgerton Norvell & Harsha Vemulapalli
Special Guest
Ben Sawyer, Games for Health
Executive Producers
Harry Young & Melissa Beaupierre
Technical Producer/Director
James Bethea
Social Media Coordinator
Carlos Chapman
Health Communications Support Team
Katie Mooney, Tiffany Spencer & Tessa Revolinski25