More Related Content Similar to Marketing skills 1 Similar to Marketing skills 1 (20) More from International Communication Center More from International Communication Center (20) 5. COMERCIAL STRATEGIES DESIGN INDUSTRIAL SECTOR ANALISIS MARKET ANALISIS INTERNAL CORPORATIVE ANALISIS MARKETSHARE WAYS TO OBTAIN COMPETITIVE ADVANTAGE SELECTION OF THE MARKETSHARE MARKETING STRATEGIES OPERATIVE MARKETING OBJECTIVES STRATEGIES POSITIONING MARKET SHARE ACTION TACTICS - PRODUCT - PRICE - DISTRIBUTE - COMUNICATE CONTROL MARKET INVESTIGATION C.S. 6. S.W.O.T . STRENGTH WEAKNESSES OPPORTUNITIES THREATS S.O. STRATEGIES GROWING STRATEGIES W.O. STRATEGIES RE-UNFOLDING STRATEGIES W.T. STRATEGIES SURVIVOR STRATEGIES S.T. STRATEGIES DIVERSIFICATION STRATEGIES C.S. 10. POSITIONING Many clients make their buying decisions based on their perception oF many brands. Market Perception Company perception Tecnique quality Brand A Brand B Brand C Brand D Brand C Brand A Brand B Brand D ? ? SIMPLIFY THE MESSAGE C.S.
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