CCI Media event promotion and controlling

1. EVENT PROMOTION AND CONTROLLING
GETTING OUT MORE FROM YOUR EVENTS

2. Why LIVE Event Assessment The Working Fields The Interviews The Results
Improving Events and being more effective
You might face the following problems and challenges...

3. Why LIVE Event Assessment The Working Fields The Interviews The Results
Improving Events and being more effective
We have developed a solution to solve your problems and challenges in an effective and
efficient way. LIVE Event Assessment enables you to get and ensure:

4. Why LIVE Event Assessment The Working Fields The Interviews The Results
What we do: working before, during and after the event
Our aim is to deliver you a full picture on the effectiveness and the fulfillment of the success factors of
your events. That is why the CCI MEDIA LIVE Event Assessment team does not start the analysis
only during the event but is working on it already in advance.
Before the event During the event After the event
Monitoring the impact of the event on Data collection by interviewing Analysis of the collected data.
social media: On how many platforms are key stakeholders.
stakeholders talking about the
happening? How many are participating?
Collect expectations from potential Record the athmosphere of the Unique information and
visitors by assessing major concerns event by taking pictures and audiovisual sources are posted on
expressed on social media. video recordings. the Company website and social
media platforms.
Provide practical information about the Publishing live tweets on social Using the material for keeping and
event via social media platforms, blogs media platforms. acquiring audience, sponsors and
etc. partners.

5. Why LIVE Event Assessment The Working Fields The Interviews The Results
What we do: different questionnaires for different targets
We have developed different questionnaires that we will use - based on the success factors of events
that were proven by research and best practice*. Two levels of stakeholders will be interviewed:
The visitors, and the people actively involved in the event: media, sponsors, staff and
participants.
Audience
Visitors Staff Sponsors Media Participants
*The model was developed by CCI COTTING and its partner Dr. Patrick Cotting, Faculty Member
and Professor for Event Management at USI Lugano (Università della Svizzera Italiana) and IE Business School,
Madrid.

6. Why LIVE Event Assessment The Working Fields The Interviews The Results
Your Results: not only data, but also promotion
The unique methodology of the LIVE Event Assessment allows you to profit on multiple
dimensions; the approach does not only provide you with valuable data on the event and its
stakeholders, but will in the same time promote the event.
Contact
Data Collect visitors
Interviews
Contact
Data analysis potential
expectations collection
Collection followers
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT
Promotion
Provision of Promotion on social Taking photos and Uploading photos and
Promotion information media videos videos on social media
BEFORE THE EVENT DURING THE EVENT AFTER THE EVENT

7. Why LIVE Event Assessment The Working Fields The Interviews The Results
To summarize: your benefits
Before the event During the event After the event
Low cost methodology thanks to   
own team with Master students
and a proven methodology
Focus on the real success factors   
of events
Increased promotion, visibility and  
number of followers on social
media platforms
Immediate information and   
feedback from stakeholders.
Problem relieving and immediate   
solutions’ proposal
Delivery of a controlling report, 
including videos

8. We are happy to serve you:
CCI MEDIA
Zilstrasse 27
CH-8153 Zürich-Rümlang
E-Mail: info@cci-media.com
Web: www.cci-media.com
Dr. Patrick Cotting, CEO, pcotting@cci-media.com
Direct Line for you: +41 79 637 04 19