The marketing team was accustomed to manipulating grid reports in Excel to do their analysis. This behavior, over time, created an analytics black hole where the value of analytics was lost on the end user. This was in part due to the lack of knowledge of and exposure to the feature rich capabilities of SAP analytics. This presentation describes the challenges as well as the tactical steps to overcoming those challenges by stepping through a customer's reporting use case from requirements to delivery.

1. Boone Parnell
Overcoming the Grid Report Culture
Session #2682

2. 


What We are Going to Talk About…

3. Company Background
• Hospitality Industry
• Over1.4 M customers
• Spanning 110 countries
MarketingTeam was looking to execute on their
2.0 initiatives

4. Project Background
Campaign
Performance Analysis

5. Mock Up: Email Campaign Performance Preview
…
…

6. What is Grid Report Culture?
• Business Intelligence is consumed primarily
in the form of tables and text
• IT/ BITeam, Business Analysts, Report
Developers, and Data Consumers shape the
BI culture

7. Grid Report Culture…
• “I don’t know what is possible”
• “This is how we’ve always done it”
• “Just give me the data… I’ll do it myself”

8. How to Overcome…”I don’t know what is possible”
Demo the BI Tools
• Launchpad
• Lumira
• Webi
Show Examples of
• Webi charting capabilities
• Interaction capabilities
• Open Doc
Evangelize!

9. Mock Up Next Step: Break it Down into Subject Areas
…
…

10. Educate
And
Enlighten
How to Overcome…
“This is how I’ve always done it” and “Just give me the Data”

11. How to Overcome…
“This is how I’ve always done it” and “Just give me the data”

12. How to Overcome…
Which month has the
highest sales revenue?
“This is how I’ve always done it” and “Just give me the data”

13. How to Overcome…
“This is how I’ve always done it” and “Just give me the data”

14. How to Overcome…
Stephen Few-Perceptual Edge
• Domestic sales are trending upwards across
the year as a whole.
• International sales are relatively flat across
the year as a whole.
• There is a cyclical pattern in domestic sales;
one that repeats itself every quarter. Sales are
lowest during the first month
“This is how I’ve always done it” and “Just give me the data”

15. How to Overcome…
What is the most
common crime in the
neighborhood?
“This is how I’ve always done it” and “Just give me the data”

16. How to Overcome…
“This is how I’ve always done it” and “Just give me the data”

17. How to Overcome…
Just give me the data !!!!!

18. Mock Up Next Step: Prototype
1) 2)
3)

19. Mock Up Next Step: Prototype

20. Mock Up Next Step: Prototype
=

21. End Result- Site Activity
All data has been redacted.

22.  Educate
 Enlighten
 Evangelize
Key Learnings

23. STAY INFORMED
Follow the ASUGNews team:
Tom Wailgum: @twailgum
Chris Kanaracus: @chriskanaracus
Craig Powers: @Powers_ASUG
Bparnell@ccgbi.com

24. SESSION CODE
#2682