How to use social media for career success!

1. What You Don’t Know About Using Social
Networking: Tips and Tricks to Find, Be Found and
Get Hired
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Miriam Salpeter, M.A.
Job Search/Socialto editCoach
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Keppie Careers to edit subtitle
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www.keppiecareers.com

2. Miriam Salpeter – Job Search/Social Media Coach
Keppie Careers www.keppiecareers.com @Keppie_Careers
Empowering job seekers and small business owners by offering practical social media
and job search coaching and by writing resumes for over 14 years.
Author of Social Networking for Career Success. Featured guest on CNN, columnist for U.S.
News & World Reports’ On Careers. Quoted in: The Wall Street Journal, The New York
Times and other major media outlets.
Notable mentions
“Top 10 job tweeter you should be following.” – CNN
”Monster 11 for 2011: Career Experts Who Can Help Your Job Search.” – Monster.com
“Top 15 Career Thought Leader” – Quintessential Careers
A Vice President for a Wall Street firm prior to earning a master’s degree from Columbia
University in the City of New York. Headed Career Action Center, Rollins School of Public
Health of Emory University.
Blogs/Resources
• http://www.keppiecareers.com
• http://www.socialnetworkingforcareersuccess.com
• http://www.getasocialresume.com/
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3. Find and Be Found
What can social media do for you?
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4. Why optimize your profiles?
Of 800 U.S. respondents asked about hiring tools in a
Jobvite survey:
• 87% use LinkedIn
• 55% Use Facebook
• 47% use Twitter
• 89% will use social networks for recruiting
• 2/3 have hired using social media
From: Jobvite Recruiting Survey, 2011
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5. Keywords
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6. Keywords
Tools to identify good keywords:
Photo by scjody
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7. Keywords
Wordle -- (http://www.wordle.net/)
Tag Crowd (http://tagcrowd.com)
Portfolio Manager Job Description:
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8. Be Found: LinkedIn
• Pay special attention to your headline – use keywords
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9. Be Found: LinkedIn
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10. Be found: LinkedIn
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11. Be found: LinkedIn
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12. Find People: LinkedIn
Advanced Search by:
Industry, Location, Degree of separation,
Function, Company Size, When joined and
more!
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13. Be Found: Twitter
http://www.mediabistro.com/alltwitter/twitter-is-1-social-network-for-financial-
groups_b12864
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14. Find People: Twitter
Find Twitter chats. Google {Twitter chat, Keppie Careers}
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15. Find and Be found: Facebook
• Use a vanity URL: facebook.com/username
• Completely fill in your bio. Set privacy to allow
“everyone”
to see: Bio and Favorite Quotations and Website.
• In privacy settings, create a public listing for search
engines.
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16. Be Found: Google+
• Complete your Google Profile. (Keywords)
• Introduction = similar to your LinkedIn summary
• Make sure your profile is visible in search
• Pay attention to where your G+ info shows up:
• Recent employment = roll over view
• Occupation = headline
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17. Find people: Google+
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18. My Book and eGuide
www.keppiecareers.com
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19. Keep in touch
http://www.keppiecareers.com
http://www.socialnetworkingforcareersuccess.com
http://www.getasocialresume.com
Connect with me on LinkedIn and Twitter @Keppie_Careers
On Google+ +MiriamSalpeter and on Facebook – Keppie Careers
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