Professor Raphaël Cohen, PhD, brought this presentation to Costa Rica in September, 2012. He made ​​this presentation at the forum entitled "Invention, innovation and intellectual property", on September 5, 2012 at the Radisson Hotel in San Jose, Costa Rica. This activity was organized by the Council for the Promotion of Competitiveness and the Ministry of Justice and Peace in Costa Rica. _______________________________________________ El profesor PhD. Raphaël Cohen realizó esta presentación en Costa Rica el 5 de Setiembre, 2012, durante el foro "Invención, innovación y propiedad intelectual", celebrado en el Hotel Radisson de San José, Costa Rica. Esta actividad fue organizada por el Consejo de Promoción de la Competitividad y el Ministerio de Justicia y Paz de Costa Rica.

1. Weapons of Mass Innovation
Prof. Raphaël Cohen, PhD
rc@getratex.ch or raphael.cohen@unige.ch
Mobile +41-79-6262383
Tel +41-22-3469900
www.winning-opportunities.org
1
Invest in the future because
“Only paranoiacs survive” (Andy Grove, Intel)
“Somewhere out there is a bullet with your
company’s name on it. Somewhere out there
is a competitor, unborn or unknown, that will
render your strategy obsolete. You can’t
dodge the bullet – you are going to shoot
first. You are going to have to out-innovate
the innovators”
(Gary Hamel)
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 1
September 2012

2. Comparing
startups and existing organizations
Resource Startups Existing Organizations
Money No Yes
Access to market No Yes
Experience No Yes
Equipment No Yes
Network No Yes
Equipment No Yes
Staff (?) Yes
Passion Yes No
Launching big idea Yes No
Impact on job creation
Existing
Startups
Entreprises
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 2
September 2012

3. Sources of Innovation
Employees have many ideas
but very few are implemented…
Why?
Employees
lack confidence in the idea
are afraid of forgetting one parameter
are afraid of refusal
do not know how to sell a concept/project
Insufficient business savvy
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 3
September 2012

4. Oracle Software Experience
(within one 1000 people division)
56% of the participants
have initiated new projects
that they would not have started without
attending the IpOp Model workshop
The IpOp Model tools have been used by 87%
of the participants in their daily work
Suitable tools are innovation enablers
The IpOp Model toolbox
Leads employees to seek opportunities
that bring real competitive advantages
Improves the success/failure ratio
fewer aborted projects
better use of resources
Boosts pro active behavior to find solutions
Increases employees’ engagement and retention
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 4
September 2012

5. Download
free of charge
www.winning-opportunities.org
(retail price: USD 89)
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 5
September 2012

6. Teaching
business savvy
+ agility
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 6
September 2012

7. AgilityBoosterTM approach
Internal talent development program
Toolbox for change agents (intrapreneurs)
Real innovation project that must:
be identified by the participants
obtain resources and authorizations
… be implemented
Nestlé Africa business savvy
New business model for the supply chain
Significantly reduce retail price
Increase market share
Increase volume
Maintain profit margin per unit
Double farmers’ income
Microcredit for farmers
Partnering with Bill Gates Foundation
……..by unqualified engineers
….… as a side project (in addition to job)
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 7
September 2012

8. AgilityBooster results
Out-of-the-box bottom-up innovations
+ 100 million in new business
Measurable return on investment
Training = Profit center
Turns employees into proactive change agents
Generates competitive advantages
Lasting effect on innovation (ex HUG)
Horizontal cooperation = breaks silos
Builds network and peer support groups
Higher engagement + retention
Why it works
Trainers = ‘entrepracademics’
(role models)
Customized content to culture
Long term coaching + team building
Toolbox focusing on business agility
Gives permission
Increases self-confidence
empowers people to seize opportunities
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 8
September 2012

9. You are seating
on a goldmine:
your employees
It is time to extract!
Executive education
Since executive education has to be
provided anyway,
Kill two birds with one stone:
Use internal customized training as the vector for
Boosting innovation
Making money with a measurable output
Developing people
Turning them into change agents
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 9
September 2012

10. To achieve sustainable growth
Main driver = innovation
Followed by internationalization
Adaptability & Agility
= key to future success
Empower your people:
by giving them tools to
- test the merits of their idea
- eliminate weak ideas
- convince management
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 10
September 2012

11. The rule of the 5 P’s
Give them Permission
Protect innovators
Power
&
Inspire with Passion performance
Process for innovation
Corporate innovation
All innovation strategies deliver some results
No single strategy is better than the others
No strategy can be replaced by another
The more concurrent innovation channels
= the more innovation
Each innovation channel
creates synergies with the others (1+1 = 3)
The most successful organizations are agile
and constantly experimenting
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 11
September 2012

12. The entrepreneurship education
…mistake
Teaching how to launch a start-up and
implement a project
rather than teaching how
to identify and validate opportunities
Not only to potential entrepreneurs
but to every engineer and scientist
Plant seeds: teach the art of
identifying opportunities
Bridge science and business
= business savvy without a full MBA
ex: Swiss Federal Institute of Technology (EPFL):
56 hours for the fundamentals
taught by real entrepreneurs
to students, Ph. D, assistants and professors
No ambition to become managers
Fun and entertaining
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 12
September 2012

13. Teaching business savvy
Demystifies
Inspires!!!
Opens the mind to the possibility of
identifying opportunities
Shows that there are many roles
No need to change career
Delivers better cooperation
inside organizations
Career booster
Agility + business savvy
are the secret
For your employees
For your potential entrepreneurs
For your scientific/engineering students
To prepare the future (= innovation)
To adapt to a changing environment
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 13
September 2012

14. Climate-makers are
responsible for the climate
Give permission to explore
Teach the innovation process
Expand students’ horizon
Create supporting conditions
Our mission:
From caterpillars...
…to agile butterflies
© Raphael Cohen rc@getratex.ch www.ManagementBoosters.com 14
September 2012