This presentation was given at the 2007 Americans for the Arts Convention by Carnegie Mellon\'s Center for Arts Management and Technology. The goal of this project was to identify and understand the motivations behind information technology decisions in arts organizations. These motivations and decision-making processes were applied to help explain why some arts organizations may lag behind other not-for-profit organizations in technology adoption. While the unequal distribution of technology is partially due to an organization’s financial standing and the availability of “risk capital,” these two factors alone cannot fully account for the present divide.

1. Technology Motivators and Usage in Nonprofit Arts Organizations Americans for the Arts Annual Convention Sunday, June 3, 2007 Las Vegas, NV

8. Project Timeline 2006 Jul Sep Aug Oct Nov Dec Jan Feb Mar Apr May Jun 2007 Final paper Conversations with GPAC begin First presentation Interim presentation AFTA presentation Final presentation Data Collection Data Analysis Project structure Advisory Board

9. Research Partner Organizations Organization Type Budget Size <$1 million $1-10 million >$10 million Visual Arts Performing Arts Visual & Performing Arts

10. Technologies in Use Artist Image Resource August Wilson Center City Theatre Children’s Museum Silver Eye Center for Photography Pittsburgh Symphony Orchestra Formalized Technology Plan    Dedicated IT Staff   Percentage of Technology Expenses in Total Spending 7.0% 1.9% 0.04% 0.31% 2.7% 0.01% Software programs in use 9 10 10 20 10 13 Communications tools in use 4 4 7 4 4 5 eNewsletter      Online Tool Subscriptions      Podcast  Online Communities / Social Networking   Blog  

21. Framework: Decision-Making Model External Motivators Internal Motivators Financial Mandates Social Mandates Facility Mandates Resource & Time Constraints Awareness & Knowledge Sentiments and Satisfaction Attitudes About Technology Balancing Art and Administration Institutional Culture, Priorities & Values

34. Key insights and recommendations Communication Structure Information

38. Key insights and recommendations Facilitate Communication Formalize Structure Increase Information

40. Q & A