1. GRASSROOTS FUNDRAISING Jerry Yoshitomi MeaningMatters, LLC – MeaningMatters@gmail.com August 2010 This work is licensed under the Creative Commons Attribution-Share Alike 3.0 License. To view this license: http://creativecommons.org/licenses/by-sa/3.0/us/ /

4. Systems Thinking – Counteracting Diminished Expectations (Senge) Updated Aspirations Contemporary Capacities New Knowledge Make New Mistakes

5. The Value System Surrounding Arts Participation Alan Brown, Values Study for Connecticut Arts Commission

7. The Long Tail http://longtail.typepad.com/the_long_tail/ Nanaimo, BC, Canada http://www.porttheatre.nisa.com/

9. Traditional Bell Curve (Solicitation as Transaction) High Impact Philanthropy Kay Sprinkel Grace, Alan Wendroff http://stations.cpb.org/tv/grants/ff/02_pbs_dev_conf_keynote.html

10. Transformational Infinity Loop (Issues/Vision Driven) High Impact Philanthropy Kay Sprinkel Grace, Alan Wendroff http://stations.cpb.org/tv/grants/ff/02_pbs_dev_conf_keynote.html

11. Central Asia Institute School Supplies Your $20 donation covers the approximate cost of annual school supplies for a student, especially for girls and women, at the Central Asia Institute's schools in rural Pakistan or Afghanistan. Grassroots International Gardening Tools for an Urban Garden Your donation of $75 helps a family help itself and builds community by covering expenses for gardening tools, watering cans, soil and fertilizers to build an urban garden in the Gaza strip. http://www.ourvoicestogether.org/site/PageServer

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18. Societal ills Impact of Work People Concerned About ills/Impact Values Interests Motivations More People Concerned About ills/ impacts What: Stories Images How: Mail, Email Direct Ask House Parties Determine Connection Points Receive/ Fulfill Gift Donor Recognition Values Align- ment Develop Plan Communications Donations Impact of Gift MY GRASSROOTS FUNDRAISING PLAN