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WHY BECOME A CENTURY 21 AGENT?
REWARDS. YOU ARE A PEOPLE PERSON.
YOU CAN MAKE THINGS HAPPEN. IT’S
LIKE THAT STORY ABOUT THE ENGINE
THAT COULD. AND YOU CAN.
SMARTER. BOLDER. FASTER.
WE SEE THE EARTH
   AS ONE BIG COMMUNITY.
 ENERGIz ED BY REALLY GREAT
                                 SMARTER
                                WHEN IT COMES TO REAL ESTATE BRANDS, SIMPLY PUT
                                CENTURY 21 IS THE MOST RECOGNIz ED BRAND IN THE
PEOPLE. IN 8,000 OFFICES WITH   INDUSTRY. *
  121,000 AGENTS LIVING IN      The CENTURY 21® System is an internationally recognized real estate
                                powerhouse, working for our agents by reaching consumers where they
 72 COUNTRIES. REALLY, WHAT     shop – online.
 MORE COULD WE WANT?            CENTURY 21 agents work smarter – not harder – thanks to an incredibly
                                intelligent system, learning options, and an impressive selection of cutting
                                edge tools that are backed by 40 years of industry knowledge.

                                WE’RE THE SMART CHOICE FOR PEOPLE LIKE YOU.



       WE WANT YOU.




                                CENTURY 21® has the highest brand awareness level when compared to any other real estate organization surveyed. * CENTURY 21 is also the most
                                recognized name in real estate by consumers. Source: 2010 Millward Brown Ad Tracking Study. The survey results are based on 903 online interviews
                                with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan
                                to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level
                                with a margin of error of +/-3.3%. The study was conducted in 2010 by Millward Brown, a leading global market research organization.
LEARNING WITH THE PROS
Clients want information and expertise. Our 500+ programs are designed to
give agents ways to learn where they are most comfortable. Plus there’
                                                                     s
always something new to help you expand your market. You’ learn faster with
                                                           ll
professional instruction on tools that matter.
We are proud to say our learning program         •   500+ programs
               has placed on Training            •   Live classes
               Magazine’ Top 125 and
                          s
                                                 •   Virtual classes
               Top 100 Award list for the
               seventh time in the last          •   Self-paced online
               10 years.                             classes
CENTURY 21® Learning has been accepted           • Expert instruction
into the American Society for Training &             challenging new and
Development (ASTD) Forum, a consortium               experienced agents
of public and private organizations joined
together in a collaborative lab environment as a learning community to share
and compare practices in order to improve the learning function’ impact on
                                                               s
business results.
CENTURY 21® Real Estate is the first real estate organization to be invited to
join this elite learning group whose members consist of various Fortune 500
companies.
BENEFIT FROM 40 YEARS OF SOLID GOLD                                                        NTURY 21 AGENT?
                                                                          WHAT MAKES A CE THAT’S NOT A WORD.
                                                                                       OKAY,
                                                                          ENERGACITY.RE, THESE GUYS WOULD BE
                                           ®
Everything is in place in the CENTURY 21 System to support your           BUT IF IT WE ON. THE ENERGY TO TAKE
                                                                          THE DEFINITI -BUYING EXPERIENCE.
                                                                           ON THE HOME TO MAKE THINGS HAPPEN.
success as an agent. You dream big. We dream bigger for you!               THE TENACITYPRINT IT.
                                                                           ENERGACITY.
                                                                                          TS.
                                                                           CENTURY 21 AGEN FASTER.
                                                                                    ®




                                                                           SMARTER. BOLDER.



ADVERTISING AND PROMOTIONAL MATERIALS
Take our National Advertising and make it work for you. It’ right
                                                             s
at your fingertips – from listing and banner ads, to customizable
radio and tv spots, our tools and materials are part of the benefits
you have in being a CENTURY 21 agent. From your first listing
presentation to your 100th Open House, we’ help you each step
                                              ll                                           C21.COM

                                                                                                                                            RESERVED. CENTURY
                                                                                                                                                              21 IS A
                                                                                                                                                                ®
                                                                                                                                                                                              TRADEMARK OWNED
                                                                                                                                                                                     REGISTERED

                                                                                                                            LLC. ALL RIGHTS                                             INDEPENDENTLY
                                                                                                             21 REAL ESTATE                                              OFFICE IS
                                                                                           © 2011 CENTURY 21 REAL                                      OPPORTUNITY. EACH
                                                                                              BY CENTURY                                 EQUAL HOUSING




of the way.
                                                                                                                 OPPORTUNITY COMPANY.
                                                                                            ESTATE LLC. AN EQUAL OPERATED.
                                                                                                   OWNED AND




                                                                       BOLDER
FRIEND THOUSANDS OF PEOPLE INSTANTLY
Facebook® , LinkedIn® , Twitter® , YouTube® – all sites you know and
probably visit every day. Now they become tools to help you develop
your business. Social media is the community that touches people
around the globe. You’ capture new leads and we automatically
                       ll
post property videos for qualified listings on YouTube.
Not sure how it all works? Our learning programs include a really
innovative approach to help you tap into social media. We take you
step by step through the process to help you succeed the first time!

THE BOLD BRAND FOR SELF-MOTIVATED,
GOAL-DRIVEN PEOPLE LIKE YOU.
As a CENTURY 21 agent, you’ enjoy the benefit of being in
                               ll
business for yourself. You can set your own income goals and plan
the use of your time accordingly. Create your own business plans,
schedule your own vacations and work under your own pressure.
Your career will be as rewarding and exciting as you choose to make
it. The company you work with makes a big difference.
NATIONAL TELEVISION ADVERTISING
NATIONAL RADIO
INTERNET BANNERS
SEARCH ENGINE MARKETING
SOCIAL MEDIA
LOCAL MEDIA
INTERNET PRE-ROLL VIDEOS
MOBILE MARKETING                     +
                                 500ch
                                Seartes
EMAIL CAMPAIGNS                    Si


CUSTOM MARKETING MATERIALS
%
90
OF HOMEBUYERS
                                   CENTURY 21® AGENTS ARE FAST. WE’RE TALKING LIGHTNING-
                                   FAST. FAST LIKE FIND YOUR DREAM HOME – BLINK – YOU’RE
                                   LIVING THERE. OKAY, MAYBE NOT THAT FAST, BUT CLOSE.
                                   OK, technology does help. We think our digital strategy is cool – we’ even got
                                                                                                           ve
USE THE WEB IN                     an App for that. We create state-of-the-art technology so that you can spend
                                   your serious time building relationships. We like to think of it as high tech goes
THEIR SEARCH!1                     high touch.

                                   COOL TOOLS
                                   There’ a tool that connects to leads faster,
                                         s
                                   almost instantly called LeadRouter. A tool to keep
                                   your clients updated on how many views their listings get called
                                   the Golden Ruler. A tool that creates continuing communications
                                   between you and customers which is pretty neat. A tool that links
                                   you to all the printed material you can think of – and some you
                                   couldn’ – to order at the click of a mouse.
                                           t

                                   All this innovation is just one
                                   reason why the CENTURY 21
                                   System is a better choice.
                                   Who wants to be second best?
                                   We don’ and we think you
                                             t
                                   don’ either.
                                      t

                            %
                     70            1 Source: National Association of REALTORS®
                                   Profile of Home Buyers and Sellers 2009
                                   2 Source: A 2009 National Association of Realtors Buyers and Sellers survey mentions: 70% of internet buyers indicate they
                                   would work with the first web agent that contacts them.




                                   FASTER
          CHOSE THE FIRST AGENT
              ANSWERING THEIR
                       INQUIRY!2
CENTURY 21 AGENTS ARE CELEBRATED FOR THEIR WORK.                                      ARE YOU READY TO FIND YOUR FUTURE?
WE REWARD HARD WORK WITH HARD PLAY.                                                   BECAUSE YOU CAN LOOK AT IT ON THE WEB,
We are the leader in real estate because of CENTURY 21 agents. We value our           TALK TO FRIENDS AND YET THERE’S ONLY
associates and celebrate their success. Our events like – Our Top Agent retreats      ONE WAY TO REALLY, REALLY KNOW. CALL US
– have been held in the Bahamas, Hawaii, San Diego, Boston, and Las Vegas             AND DISCOVER HOW GREAT A CAREER AS A
just to name a few.                                                                   CENTURY 21 AGENT CAN BE.
BUSINESS DISCOUNTS
Discounts from national brands who support your goals. DELL, Staples, Lowe’
                                                                          s,          EMAIL MARKETING@C21AMERICANA.COM
AT&T, Sprint, UPS are just a few of the businesses where you can receive
discounts through your CENTURY 21 Office.

BENEFITS THAT ARE REALLY BENEFITS. IT’S THE – WOW YOU
GET THAT WITH YOUR CAREER – KIND OF BENEFIT.
It’ not just working with great people or actually looking forward to going to work
  s
every day, it’ also the nuts and bolts benefits you enjoy as a CENTURY 21 agent.
             s
JOIN THE MOST RECOGNIZED
     NAME IN REAL ESTATE. BE A
     CENTURY 21 AMERICANA AGENT.
     CALL 626-967-4355 OR EMAIL
     marketing
     Marketing@C21Americana.com

Century 21 Americana
527 E. Rowland Ave. Suite 100
Covina, Ca. 91723
www.C21Americana.com
© 2011 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark owned by Century 21
Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is
Independently Owned and Operated. * Source: 2010 Ad Tracking Study, Millward Brown.
Q: “Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1201
respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in
the next 2 years; results significant at a 90% Confidence level).


     A Realogy Company

       facebook.com/century21

       twitter.com/century21

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Recruiting New Agents century 21 Americana

  • 1. WHY BECOME A CENTURY 21 AGENT? REWARDS. YOU ARE A PEOPLE PERSON. YOU CAN MAKE THINGS HAPPEN. IT’S LIKE THAT STORY ABOUT THE ENGINE THAT COULD. AND YOU CAN. SMARTER. BOLDER. FASTER.
  • 2. WE SEE THE EARTH AS ONE BIG COMMUNITY. ENERGIz ED BY REALLY GREAT SMARTER WHEN IT COMES TO REAL ESTATE BRANDS, SIMPLY PUT CENTURY 21 IS THE MOST RECOGNIz ED BRAND IN THE PEOPLE. IN 8,000 OFFICES WITH INDUSTRY. * 121,000 AGENTS LIVING IN The CENTURY 21® System is an internationally recognized real estate powerhouse, working for our agents by reaching consumers where they 72 COUNTRIES. REALLY, WHAT shop – online. MORE COULD WE WANT? CENTURY 21 agents work smarter – not harder – thanks to an incredibly intelligent system, learning options, and an impressive selection of cutting edge tools that are backed by 40 years of industry knowledge. WE’RE THE SMART CHOICE FOR PEOPLE LIKE YOU. WE WANT YOU. CENTURY 21® has the highest brand awareness level when compared to any other real estate organization surveyed. * CENTURY 21 is also the most recognized name in real estate by consumers. Source: 2010 Millward Brown Ad Tracking Study. The survey results are based on 903 online interviews with a national random sample of adults (ages 18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 903 respondents at a 95% confidence level with a margin of error of +/-3.3%. The study was conducted in 2010 by Millward Brown, a leading global market research organization.
  • 3. LEARNING WITH THE PROS Clients want information and expertise. Our 500+ programs are designed to give agents ways to learn where they are most comfortable. Plus there’ s always something new to help you expand your market. You’ learn faster with ll professional instruction on tools that matter. We are proud to say our learning program • 500+ programs has placed on Training • Live classes Magazine’ Top 125 and s • Virtual classes Top 100 Award list for the seventh time in the last • Self-paced online 10 years. classes CENTURY 21® Learning has been accepted • Expert instruction into the American Society for Training & challenging new and Development (ASTD) Forum, a consortium experienced agents of public and private organizations joined together in a collaborative lab environment as a learning community to share and compare practices in order to improve the learning function’ impact on s business results. CENTURY 21® Real Estate is the first real estate organization to be invited to join this elite learning group whose members consist of various Fortune 500 companies.
  • 4. BENEFIT FROM 40 YEARS OF SOLID GOLD NTURY 21 AGENT? WHAT MAKES A CE THAT’S NOT A WORD. OKAY, ENERGACITY.RE, THESE GUYS WOULD BE ® Everything is in place in the CENTURY 21 System to support your BUT IF IT WE ON. THE ENERGY TO TAKE THE DEFINITI -BUYING EXPERIENCE. ON THE HOME TO MAKE THINGS HAPPEN. success as an agent. You dream big. We dream bigger for you! THE TENACITYPRINT IT. ENERGACITY. TS. CENTURY 21 AGEN FASTER. ® SMARTER. BOLDER. ADVERTISING AND PROMOTIONAL MATERIALS Take our National Advertising and make it work for you. It’ right s at your fingertips – from listing and banner ads, to customizable radio and tv spots, our tools and materials are part of the benefits you have in being a CENTURY 21 agent. From your first listing presentation to your 100th Open House, we’ help you each step ll C21.COM RESERVED. CENTURY 21 IS A ® TRADEMARK OWNED REGISTERED LLC. ALL RIGHTS INDEPENDENTLY 21 REAL ESTATE OFFICE IS © 2011 CENTURY 21 REAL OPPORTUNITY. EACH BY CENTURY EQUAL HOUSING of the way. OPPORTUNITY COMPANY. ESTATE LLC. AN EQUAL OPERATED. OWNED AND BOLDER FRIEND THOUSANDS OF PEOPLE INSTANTLY Facebook® , LinkedIn® , Twitter® , YouTube® – all sites you know and probably visit every day. Now they become tools to help you develop your business. Social media is the community that touches people around the globe. You’ capture new leads and we automatically ll post property videos for qualified listings on YouTube. Not sure how it all works? Our learning programs include a really innovative approach to help you tap into social media. We take you step by step through the process to help you succeed the first time! THE BOLD BRAND FOR SELF-MOTIVATED, GOAL-DRIVEN PEOPLE LIKE YOU. As a CENTURY 21 agent, you’ enjoy the benefit of being in ll business for yourself. You can set your own income goals and plan the use of your time accordingly. Create your own business plans, schedule your own vacations and work under your own pressure. Your career will be as rewarding and exciting as you choose to make it. The company you work with makes a big difference.
  • 5. NATIONAL TELEVISION ADVERTISING NATIONAL RADIO INTERNET BANNERS SEARCH ENGINE MARKETING SOCIAL MEDIA LOCAL MEDIA INTERNET PRE-ROLL VIDEOS MOBILE MARKETING + 500ch Seartes EMAIL CAMPAIGNS Si CUSTOM MARKETING MATERIALS
  • 6. % 90 OF HOMEBUYERS CENTURY 21® AGENTS ARE FAST. WE’RE TALKING LIGHTNING- FAST. FAST LIKE FIND YOUR DREAM HOME – BLINK – YOU’RE LIVING THERE. OKAY, MAYBE NOT THAT FAST, BUT CLOSE. OK, technology does help. We think our digital strategy is cool – we’ even got ve USE THE WEB IN an App for that. We create state-of-the-art technology so that you can spend your serious time building relationships. We like to think of it as high tech goes THEIR SEARCH!1 high touch. COOL TOOLS There’ a tool that connects to leads faster, s almost instantly called LeadRouter. A tool to keep your clients updated on how many views their listings get called the Golden Ruler. A tool that creates continuing communications between you and customers which is pretty neat. A tool that links you to all the printed material you can think of – and some you couldn’ – to order at the click of a mouse. t All this innovation is just one reason why the CENTURY 21 System is a better choice. Who wants to be second best? We don’ and we think you t don’ either. t % 70 1 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2009 2 Source: A 2009 National Association of Realtors Buyers and Sellers survey mentions: 70% of internet buyers indicate they would work with the first web agent that contacts them. FASTER CHOSE THE FIRST AGENT ANSWERING THEIR INQUIRY!2
  • 7. CENTURY 21 AGENTS ARE CELEBRATED FOR THEIR WORK. ARE YOU READY TO FIND YOUR FUTURE? WE REWARD HARD WORK WITH HARD PLAY. BECAUSE YOU CAN LOOK AT IT ON THE WEB, We are the leader in real estate because of CENTURY 21 agents. We value our TALK TO FRIENDS AND YET THERE’S ONLY associates and celebrate their success. Our events like – Our Top Agent retreats ONE WAY TO REALLY, REALLY KNOW. CALL US – have been held in the Bahamas, Hawaii, San Diego, Boston, and Las Vegas AND DISCOVER HOW GREAT A CAREER AS A just to name a few. CENTURY 21 AGENT CAN BE. BUSINESS DISCOUNTS Discounts from national brands who support your goals. DELL, Staples, Lowe’ s, EMAIL MARKETING@C21AMERICANA.COM AT&T, Sprint, UPS are just a few of the businesses where you can receive discounts through your CENTURY 21 Office. BENEFITS THAT ARE REALLY BENEFITS. IT’S THE – WOW YOU GET THAT WITH YOUR CAREER – KIND OF BENEFIT. It’ not just working with great people or actually looking forward to going to work s every day, it’ also the nuts and bolts benefits you enjoy as a CENTURY 21 agent. s
  • 8. JOIN THE MOST RECOGNIZED NAME IN REAL ESTATE. BE A CENTURY 21 AMERICANA AGENT. CALL 626-967-4355 OR EMAIL marketing Marketing@C21Americana.com Century 21 Americana 527 E. Rowland Ave. Suite 100 Covina, Ca. 91723 www.C21Americana.com © 2011 Century 21 Real Estate LLC. CENTURY 21® is a registered trademark owned by Century 21 Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned and Operated. * Source: 2010 Ad Tracking Study, Millward Brown. Q: “Please tell me which of these real estate agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level). A Realogy Company facebook.com/century21 twitter.com/century21