Mobile Search was huge in 2013 and doesn't look like it is going to slow down this year. This is a look back at a few interesting stats

1. Mobile Lab
When mobile searches happen
On the go
In store
At home
At work
PC available
Lets take a look at a few interesting
mobile search figures from Google
and Neilsons joint Mobile Search
Moments Study
http://bit.ly/1c0JiGh
9%
2%
17%
68%
77%
Legenda
Furnishings
Travel
Beauty
Finance
Navigation
Restaurant
Social
Auto
1%
2%
3%
3%
4%
4%
4%
5%
6%
6%
7%
7%
10%
Mobile Users
15%
12%
Health Care
Tech
Food
Shopping
General
News
Arts &
Entertainment
Search for a wide
variety of information
Number 1 reason to conduct a mobile search:
speed and convenience
73%
81%
100%
90%
80%
44%
73%
64%
49%
47%
0%
25%
50%
Mobile search is a
75%
decision-making process
In a store
At home
50%
28%
25%
40%
30%
of mobile searches
resulted in a
consumer visiting a
store
"84% of follow-up actions triggered by
Mobile Search occur within 5 hours"
20%
10%
100%
51%
10
9
8
7
6
5
4
3
2
1
60%
of mobile searches
result in conversions
(store visit, call,
purchase)
100%
On the go
At work
key part of the
70%
of Mobile Searches
trigger additional
action and
conversions
"when People use
Mobile Search to Help
Make a Decision they
are…."
10%
20%
90%
30%
80%
70%
45%
Mobile Searches that
40%
60%
50%
Search initiated on
"...more likely to make a
purchase"
App - 38%
Voice - 3%
Web Browser - 56%
Other App - 2%
are goal-orientated
Conclusion
"There are now more mobile
devices than people on planet
earth. Mobile Search is expanding
at an incredible rate, 8 times faster
than web adoption in the 1990’s.
Mobile web browser use accounts
for roughly 18% of all mobile
usage and 56% for search, so
having a mobile optimsed website
really makes sense”.
Purchase-related
55%
Conversions
"occur within 1 hr of a
mobile search taking place.
That is the speed of mobile
commerce"
Contact
ByteCloud
Internet Marketing
28A Parry Street
Claremont, 6010
Phone: 0862198057
E-mail:info@bytecloud.com.au
www.bytecloud.com.au