SlideShare ist ein Scribd-Unternehmen logo
1 von 24
Great Social Media Content

        Welcome


               Byron Underwood
               Director of Career Development
             Coldwell Banker United – Houston
                        ByronU@cbunited.com

           ByronU A degree in Attitude, Activity, SUCCESS!
Agenda
Strategize
Gather Content
Methods of Delivery




                 ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

Brainstorm a list of what kind of content you
want to post by thinking about who you wish to
reach.

     It makes your posting strategic

     It saves time

     It will give you a starting point on have the first
             30 – 60 days worth of content

                  ByronU A degree in Attitude, Activity, SUCCESS!
Strategize
Ken
        Find your niche

        Learn what your customer needs
        from you

        Do it 1% better

        Ignore everything else




          ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

To be interesting, you have to tell the story!

 Ask yourself:

      What do I love most about real estate?

      Why do I love this community?

      How can I share my personality?



                 ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

My Interests

Sports
Volunteer Opportunities
Hobbies
Travel
Groups



                ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

Community News and Events

School Events
School Calendar
Parks and Recreation Information
Favorite and New Restaurants
Road Improvement/Construction
Shopping


                 ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

Local Real Estate

New Listing
Just Sold
Neighborhood Trends
Client Testimonials
Home Improvements



               ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

National and State Real Estate

Housing News
Mortgage and Finance News
Economic Data
Current Events




               ByronU A degree in Attitude, Activity, SUCCESS!
Strategize

 Local Real      National and State         Community News and
                                                                              My Interests
   Estate           Real Estate                  Events
                                                                              Favorite Sport
 New Listing       Housing News                  School Events                   Teams
                Mortgage and Finance                                            Volunteer
  Just Sold            News                  School Calendar                  Opportunities
Neighborhood                              Parks and Recreation
   Trends          Economic Data               Information                      Hobbies
    Client                                  Favorite and New
 Testimonials      Current Events              Restaurants                    Travel News
    Home                                          Road
Improvements                            Improvement/Construction




                            ByronU A degree in Attitude, Activity, SUCCESS!
Gather Content
    Content Creator vs Content Curator

Creator: Identifies the needs within their
            audience and seeks to help by
            creating original and highly relevant
            content.

Curator: Sifts through the Web to find and
            deliver the most relevant content for
            their intended audience.

                ByronU A degree in Attitude, Activity, SUCCESS!
Gather Content

Content Curator = Hunter Gatherer




         ByronU A degree in Attitude, Activity, SUCCESS!
Create Content

Write articles

Make videos

Post statistics and analyses

Be creative Let your personality shine through!!


                 ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content

Balance
Find and share content that REALLY helps your
audience…or is REALLY interesting

Personal vs Professional




                ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content

Frequency
         Quality vs Quantity

    More isn’t always better




             ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content

Frequency
         Quality vs Quantity

    Listen

    Share

    Respond

              ByronU A degree in Attitude, Activity, SUCCESS!
ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!
          ByronU A degree in Attitude, Activity,
ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS!
          ByronU A degree in Attitude, Activity,
Deliver Content

Blog Topics

     Hwy 290 Expansion

     Cy-Fair ISD School Year Calendar

     Coles Crossing Soccer Fields Retention


              ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content
Facebook Insights gives the ability to measure
reach and interactions with our Facebook
community




               ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content

Moderate
     Mak sure yu reed your posts befure
you hit srnd.




             ByronU A degree in Attitude, Activity, SUCCESS!
Deliver Content

Moderate
     Mak sure yu reed your posts befure
you hit srnd.

It’s your BRAND!




             ByronU A degree in Attitude, Activity, SUCCESS!
Final Thoughts

Develop a point of view that is unique

Take risks

Experiment with your content. It is ok to fail.

Have fun

ByronU@cbunited.com

                          ByronU A degree in Attitude, Activity, SUCCESS!
Thank You
Great Results are the Sum of Small Things,
      Done Well, Repeatedly -Floyd Wickman




                 ByronU A degree in Attitude, Activity, SUCCESS!

Weitere ähnliche Inhalte

Ähnlich wie Great social media content

Ähnlich wie Great social media content (20)

Going Paperless: Buyer's Transaction
Going Paperless: Buyer's TransactionGoing Paperless: Buyer's Transaction
Going Paperless: Buyer's Transaction
 
AAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content ExplosionAAN Annual Meeting - Promotions & Interactive Content Explosion
AAN Annual Meeting - Promotions & Interactive Content Explosion
 
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...
 
Low Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion StrategiesLow Risk Link Portfolio Expansion Strategies
Low Risk Link Portfolio Expansion Strategies
 
Joshua Berrios Personal Brand Exploration
Joshua Berrios Personal Brand ExplorationJoshua Berrios Personal Brand Exploration
Joshua Berrios Personal Brand Exploration
 
Personal brand presentation
Personal brand presentationPersonal brand presentation
Personal brand presentation
 
Personal Brand Exploration
Personal Brand ExplorationPersonal Brand Exploration
Personal Brand Exploration
 
Personal Brand Exploration - David Laudero Jr.
Personal Brand Exploration - David Laudero Jr.Personal Brand Exploration - David Laudero Jr.
Personal Brand Exploration - David Laudero Jr.
 
Rivera_Jorge_SC_PB1_2023-01.pptx
Rivera_Jorge_SC_PB1_2023-01.pptxRivera_Jorge_SC_PB1_2023-01.pptx
Rivera_Jorge_SC_PB1_2023-01.pptx
 
Personal Brand Exploration David "SuperDavetheSportsFan" DeWitt
Personal Brand Exploration David "SuperDavetheSportsFan" DeWittPersonal Brand Exploration David "SuperDavetheSportsFan" DeWitt
Personal Brand Exploration David "SuperDavetheSportsFan" DeWitt
 
Digital Companies & E-business Revolution for California State University Nor...
Digital Companies & E-business Revolution for California State University Nor...Digital Companies & E-business Revolution for California State University Nor...
Digital Companies & E-business Revolution for California State University Nor...
 
Master Resume
Master ResumeMaster Resume
Master Resume
 
Reflective Essay Writing Rubric
Reflective Essay Writing RubricReflective Essay Writing Rubric
Reflective Essay Writing Rubric
 
Personal Brand Powerpoint
Personal Brand PowerpointPersonal Brand Powerpoint
Personal Brand Powerpoint
 
IMC 639 Content Marketing Plan
IMC 639 Content Marketing PlanIMC 639 Content Marketing Plan
IMC 639 Content Marketing Plan
 
Social media marketing strategy for Restaurants in Middle East
Social media marketing strategy for Restaurants in Middle EastSocial media marketing strategy for Restaurants in Middle East
Social media marketing strategy for Restaurants in Middle East
 
WEBCON Resident Experience Cycle Toni Blake
WEBCON Resident Experience Cycle Toni BlakeWEBCON Resident Experience Cycle Toni Blake
WEBCON Resident Experience Cycle Toni Blake
 
Grow Revenue: Get Online and Boost Sales - Social Media Track 201
Grow Revenue: Get Online and Boost Sales - Social Media Track 201Grow Revenue: Get Online and Boost Sales - Social Media Track 201
Grow Revenue: Get Online and Boost Sales - Social Media Track 201
 
Himmelspach travis scbs_pb1_2021-01
Himmelspach travis scbs_pb1_2021-01Himmelspach travis scbs_pb1_2021-01
Himmelspach travis scbs_pb1_2021-01
 
Photobooth Supply Co - Culture Deck
Photobooth Supply Co - Culture DeckPhotobooth Supply Co - Culture Deck
Photobooth Supply Co - Culture Deck
 

Kürzlich hochgeladen

Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
asmaqueen5
 
ACE Terra Yamuna Expressway | 8929888700
ACE Terra Yamuna Expressway | 8929888700ACE Terra Yamuna Expressway | 8929888700
ACE Terra Yamuna Expressway | 8929888700
Truhomes
 
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
asmaqueen5
 
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
ApartmentWala1
 
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
delhi24hrs1
 
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
asmaqueen5
 
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
asmaqueen5
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
ApartmentWala1
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ - Mainstreet Equity Corp.
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
ApartmentWala1
 

Kürzlich hochgeladen (20)

Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
Call girls in Shakti Nagar Delhi~8447779280°/=@/ Short 1500 Night 6000}ESCORT...
 
Yashwin Enchante Uppar Kharadi Pune E-Brochue.pdf
Yashwin Enchante Uppar Kharadi Pune  E-Brochue.pdfYashwin Enchante Uppar Kharadi Pune  E-Brochue.pdf
Yashwin Enchante Uppar Kharadi Pune E-Brochue.pdf
 
Kohinoor Courtyard One Wakad Pune | Elegant Living Spaces
Kohinoor Courtyard One Wakad Pune | Elegant Living SpacesKohinoor Courtyard One Wakad Pune | Elegant Living Spaces
Kohinoor Courtyard One Wakad Pune | Elegant Living Spaces
 
ACE Terra Yamuna Expressway | 8929888700
ACE Terra Yamuna Expressway | 8929888700ACE Terra Yamuna Expressway | 8929888700
ACE Terra Yamuna Expressway | 8929888700
 
Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024Parksville 96 Surrey Floor Plans May 2024
Parksville 96 Surrey Floor Plans May 2024
 
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
Low Rate Call girls in Sant Nagar{Delhi }8447779280} Service Escorts In South...
 
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
Low Density Living New Project in BPTP THE AMAARIO Sector 37D Gurgaon Haryana...
 
Ganga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdfGanga Platinum Kharadi Pune brochure.pdf
Ganga Platinum Kharadi Pune brochure.pdf
 
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
Low Rate ✨➥9711108085▻✨Call Girls In East Of Kailash (E.K) (Delhi)
 
Jaipur Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jaipur Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsJaipur Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jaipur Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Real Estate Finance and Investments (2019).pdf
Real Estate Finance and Investments (2019).pdfReal Estate Finance and Investments (2019).pdf
Real Estate Finance and Investments (2019).pdf
 
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
Call Girls in Maurice Nagar (Delhi) ꧁8447779280꧂ Female Escorts Service in De...
 
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
~Call Girls In Roop Nagar {8447779280}(Low Price) Escort Service In Delhi
 
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...Bptp The Amaario Launch  Luxury Project  Sector 37D Gurgaon Dwarka Expressway...
Bptp The Amaario Launch Luxury Project Sector 37D Gurgaon Dwarka Expressway...
 
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor PresentationMEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
MEQ Mainstreet Equity Corp Q2 2024 Investor Presentation
 
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
BPTP THE AMAARIO For The Royals Of Tomorrow in Sector 37D Gurgaon Dwarka Expr...
 
Top tourism places in Dubai - Inch & Brick Realty
Top tourism places in Dubai - Inch & Brick RealtyTop tourism places in Dubai - Inch & Brick Realty
Top tourism places in Dubai - Inch & Brick Realty
 
Yedi Mavi TOBB Zeytinburnu - Listing Turkey
Yedi Mavi TOBB Zeytinburnu - Listing TurkeyYedi Mavi TOBB Zeytinburnu - Listing Turkey
Yedi Mavi TOBB Zeytinburnu - Listing Turkey
 
Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdfVanam At Purva Soukhyam Guduvanchery.pdf.pdf
Vanam At Purva Soukhyam Guduvanchery.pdf.pdf
 
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WI
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WIRetail Space for Lease - 1221 W. Main St., Sun Prairie, WI
Retail Space for Lease - 1221 W. Main St., Sun Prairie, WI
 

Great social media content

  • 1. Great Social Media Content Welcome Byron Underwood Director of Career Development Coldwell Banker United – Houston ByronU@cbunited.com ByronU A degree in Attitude, Activity, SUCCESS!
  • 2. Agenda Strategize Gather Content Methods of Delivery ByronU A degree in Attitude, Activity, SUCCESS!
  • 3. Strategize Brainstorm a list of what kind of content you want to post by thinking about who you wish to reach. It makes your posting strategic It saves time It will give you a starting point on have the first 30 – 60 days worth of content ByronU A degree in Attitude, Activity, SUCCESS!
  • 4. Strategize Ken Find your niche Learn what your customer needs from you Do it 1% better Ignore everything else ByronU A degree in Attitude, Activity, SUCCESS!
  • 5. Strategize To be interesting, you have to tell the story! Ask yourself: What do I love most about real estate? Why do I love this community? How can I share my personality? ByronU A degree in Attitude, Activity, SUCCESS!
  • 7. Strategize Community News and Events School Events School Calendar Parks and Recreation Information Favorite and New Restaurants Road Improvement/Construction Shopping ByronU A degree in Attitude, Activity, SUCCESS!
  • 8. Strategize Local Real Estate New Listing Just Sold Neighborhood Trends Client Testimonials Home Improvements ByronU A degree in Attitude, Activity, SUCCESS!
  • 9. Strategize National and State Real Estate Housing News Mortgage and Finance News Economic Data Current Events ByronU A degree in Attitude, Activity, SUCCESS!
  • 10. Strategize Local Real National and State Community News and My Interests Estate Real Estate Events Favorite Sport New Listing Housing News School Events Teams Mortgage and Finance Volunteer Just Sold News School Calendar Opportunities Neighborhood Parks and Recreation Trends Economic Data Information Hobbies Client Favorite and New Testimonials Current Events Restaurants Travel News Home Road Improvements Improvement/Construction ByronU A degree in Attitude, Activity, SUCCESS!
  • 11. Gather Content Content Creator vs Content Curator Creator: Identifies the needs within their audience and seeks to help by creating original and highly relevant content. Curator: Sifts through the Web to find and deliver the most relevant content for their intended audience. ByronU A degree in Attitude, Activity, SUCCESS!
  • 12. Gather Content Content Curator = Hunter Gatherer ByronU A degree in Attitude, Activity, SUCCESS!
  • 13. Create Content Write articles Make videos Post statistics and analyses Be creative Let your personality shine through!! ByronU A degree in Attitude, Activity, SUCCESS!
  • 14. Deliver Content Balance Find and share content that REALLY helps your audience…or is REALLY interesting Personal vs Professional ByronU A degree in Attitude, Activity, SUCCESS!
  • 15. Deliver Content Frequency Quality vs Quantity More isn’t always better ByronU A degree in Attitude, Activity, SUCCESS!
  • 16. Deliver Content Frequency Quality vs Quantity Listen Share Respond ByronU A degree in Attitude, Activity, SUCCESS!
  • 17. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS! ByronU A degree in Attitude, Activity,
  • 18. ByronU A degree in Attitude, Activity, SUCCESS! SUCCESS! ByronU A degree in Attitude, Activity,
  • 19. Deliver Content Blog Topics Hwy 290 Expansion Cy-Fair ISD School Year Calendar Coles Crossing Soccer Fields Retention ByronU A degree in Attitude, Activity, SUCCESS!
  • 20. Deliver Content Facebook Insights gives the ability to measure reach and interactions with our Facebook community ByronU A degree in Attitude, Activity, SUCCESS!
  • 21. Deliver Content Moderate Mak sure yu reed your posts befure you hit srnd. ByronU A degree in Attitude, Activity, SUCCESS!
  • 22. Deliver Content Moderate Mak sure yu reed your posts befure you hit srnd. It’s your BRAND! ByronU A degree in Attitude, Activity, SUCCESS!
  • 23. Final Thoughts Develop a point of view that is unique Take risks Experiment with your content. It is ok to fail. Have fun ByronU@cbunited.com ByronU A degree in Attitude, Activity, SUCCESS!
  • 24. Thank You Great Results are the Sum of Small Things, Done Well, Repeatedly -Floyd Wickman ByronU A degree in Attitude, Activity, SUCCESS!