1. @ByrdieFranco
Latinos in Social Media
LATISM’13 Strategic Partnerships

2. OVERVIEW
Why I am here today
LATISM
What is Social Media & how is it impacting our communication
Social Media Landscape & Networks: Twitter, Facebook, Google+
How Organizations are using Social Media
Getting Started
Wordpress and SEO Introduction and Tools

3. WHY I’M HERE

4. LATISM
Each day is an opportunity to be creative, exercise experience and learn something new. I
strive to improve myself, my projects and my relationships along the way.
And one day, I found LATISM.
About LATISM:
A pioneering social media organization, Latinos in Tech, Innovation and Social Media
(LATISM) has been hailed as the most influential online movement in the new
multicultural Web.
LATISM, the largest organization for Latinos engaged in social media, is a 501(c) 4
nonprofit, nonpartisan organization dedicated to advancing the social, civic and
economic status of the Latino community.
LATISM also serves corporate brands, NGOs and government entities, with a broad
range of services including research, event sponsorships, and leadership training.
One of the most popular hashtags on Twitter, the #LATISM hashtag captures more
than 10 million impressions daily and enjoys the largest Latino network on
Facebook.

5. WHAT IS SOCIAL MEDIA?
“Social media includes web-and mobile-
based technologies which are used to
turn communication into interactive
dialogue among organizations,
communities, and individuals.”
- Wikipedia
WHY Social Media for my
business?
It levels the playing field
 Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
 Do you like what they are saying about your brand? You better:
 90% of consumers trust peer recommendations
 93% of marketers use social media for business
 97% of consumers use online searches when researching products or
 services
SOCIAL MEDIA IMPACT

7. THE NEW FRONTIER

9. Use http://knowem.com/ to select and claim
Your platforms

10. SOCIAL MEDIA NETWORKS
Content and Content Management Systems

11. • 665 MILLION daily users
• 751 MILLION mobile users (189 MOBILE
ONLY users)
• 1.1 BILLION users worldwide (world pop.
Is 7 billion
• 70% live outside of the US (Facebook is
available in 70 languages)
 50% of users login on any given day
 Average user connected to 80 Pages,
Groups, events and 130 FRIENDS
 Facebook MOST visited Website in 2010
Fact:
A third of all divorce filings in
2011 contained the word
"Facebook”
By The Numbers

12. Personal Profile | Business Pages |Groups
There is a difference.
BUSINESS PAGE:
 Make sure the all the information is filled out such as your location, links, hours, photos, etc
 Claim your Place so people can find you & check in
 Invite your customers and your employees. Invite everyone to like your Page
 Promote your page Online: emails, website, & marketing materials
 Vanitiy URL
 https://www.facebook.com/BSoFlyDotCom
FACT:33% of U.S online consumers have
made a purchase based on recommendations from friends on
Facebook.

13. • 555 MILLION users on Twitter
• Increases by 135 THOUSAND every day
• More than 58 MILLION tweets sent daily
• Twitter’s fastest growing age demographic is 55 to 64 year olds
• Paula Dean | Wendy Davis (Texas Tribune)
By The Numbers

14.  On Twitter, anyone can read, write and share messages of up to 140 Characters. These messages are
called Tweets. They are public and available to anyone.
 Users can subscribe to your tweets. By following you, they become your followers, Your followers receive
every one of your tweets in their timeline, which is a feed of all the accounts they have subscribed to
 To build relationships with customers and partners who are interested in your company/organization and
Industry news, research, networking
 Often, conversations are already taking place about your business on Twitter
To search for these conversations use your @ handle (@ByrdieFranco, @LATISM) or #hashtag (#LATISM)
 New Lead cards and Lists
 https://www.twitter.com/byrdiefranco
It’s Not Another Facebook

15.  Why Google+? Google is 85% of search – King of search
 Google + 359 million monthly active users according to a Global Web Index study
 Its active users base grew by 33% from June 2012 through to March 2013
 The 2nd largest social network and You Tube is the 2nd largest search engine
 Faster to index
 SSEO (social search)
 Social layer enhances all Google online assets
https://plus.google.com/100678039675484209759/about
By The Numbers

16.  Create your profile (verification request)
 Create a page (left hand side, click “pages”)
 Add basic information for your page, Select your category, Vanity URL and cover photo
( 940x180)
 Grow your circles and share using your circles
 Create Hangouts
 CONTENT – think about your brand, content, target and strategy
 Google is smart - No Spamming or intentionally confusing people (“Black Hat vs White
Hat”)
 http://www.youtube.com/watch?v=JSnB06um5r4
It’s MORE than Facebook

17. HOW ORGANIZATIONS ARE USING
SOCIAL MEDIA
• Drive Traffic to Websites/Blogs (SEO tip/update often)
• Product Updates & Reviews, Business Reviews
• News Updates
• Coupons, Offers, Daily Deals, Discounts
• Event Announcements/Registrations
• Highlighting Products/Services/Programs
• Build stronger relationships with Customers
• VIDEO – You Tube
• Your phone camera is all you need
• http://bit.ly/OUChxt
FACT: 57% of online shoppers are
More confident when they watch a
Product before making a purchase.

18.  Domain Name/Registration
 URL name
 Simple but Related
 Short
 Go Daddy or HostGator
 http://x.co/BSoFly
 Web Hosting
 Hosts your files
 Same or different as DNS
 Website
 Wordpress Installation
 Install and activate theme
 Plugins
 Strategy
 Architecture (an idea but be flexible)
 Posts, Videos, Services, Lead Capturing
http://bsofly.com/
Build a Home

19. THE WRITE WAY – SEO
The Meta-Story
 There has to be a story – start writing first
 Headings – words used in the heading of your content
 Title tag– Page/post title as it shows up in the top of your
browser 60-70 characters
 Meta-description – 140 characters
 Keywords meta tags – words or terms you want to pull up
your site
 Links – network online with quality sites
 Permalink – Complete and exact URL
 300 words per post with Formatting (emphasize key
words by bolding etc.)
http://bsofly.com/

20. GETTING STARTED
Technical / Organizational
 Create a gmail account
 Create Excel Sheet with passwords
 Create Online Editorial Calendar and 30-day
 Create your Social Media Accounts/Personal Profiles
 Give your company image a descriptive label, such as YourOrganizationName.jpg. It helps with SEO
 Profile image, use the same one on all social media platforms to promote consistency
 Customize your backgrounds, avatars, and profile images so that they reflect your brand

21. Strategy / Content
 Schedule 5-20 minutes each day for
a specific platform
 Find your Voice-Keep it Human
 Share Tips, News & Exclusive
Content (partner with organizations)
 Share Your Blog Links/Articles
written about your Business/
Organization
 Post about Employees, Volunteers,
Donors
Getting Started cont.
 Reward Your Fans—Influencers and Prospects
 Handling Negative Feedback
 Use keywords & descriptions
 Complete your entire profile on social media
networks`
 Curate existing relevant content
 Know Your Customers/ Readers
 Know Your Goals

22. SOCIAL MEDIA TOOLS
Google
 Google.com/analtyics
 Google.com/adwords
Reputation
 TweetReach
 Klout
Good Reads:
 www.jeffbullas.com
 www.sethgodin.com
 www.marismith.com
Website/Blogs
wordpress.com
wordpress.org
Blogger.com
Squarespace
Social Media Dashboards
Hootsuite.com
Tweetdeck.com
Seesmic.com

23. SOCIAL MEDIA TOOLS CONT.
 Facebook
 Static HTML : https://apps.facebook.com/static_html_plus/
 TabSite : http://www.tabsite.com/
 NorthSocial : http://northsocial.com/
 Wildfire : http://www.wildfireapp.com/
 FanPageEngine : http://fanpageengine.com/apps
 Lujure : https://lujure.com/
 Event/Email Marketing
 Facebook Events
 Constantcontact.com
 Eventbrite.com
 Plancast.com

24. http://www.youtube.com/watch?v=B--ZARCwSIE
Ready. Set. Discover. Create.
Will you write your book one post at a time? Be the next area journalist? Share your expertise?

25. @ByrdieFranco
byrdie@latism.org
BSoFly.com
Special Thanks:
You!
Sul Ross University
Writer’s Club
THANK YOU!
Join the
movement
#LATISM’13
Conference in
NYC 9/19-9/21