3. learn…
You will learn…
…to understand social media!
…to apply social media tactics!
…that content is the key!
…to create your social media plan!
You can That’
That’s our
do it! GOAL!
4. First steps!
Understanding Social Media Marketing!
Statistics and Social Media Search Engine
Demographics! Marketing Process Marketing
5. Content
The Big Deal over Social Media
Social Media Marketing Process
Spicy Ginger Ambrosia is a
Content is the key to success blend of raw California wildflower
Honey, bee pollen, certified
organic powdered cinnamon and
Social Media and Blogging Sites powdered ginger.
Search Engine Optimization
Questions??? Content!
6. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
The Big Deal over Social Media!
7. Social Media Marketing…
Wikipedia says: Social media are primarily internet-and
mobile-based tools for sharing and discussing information
among human beings. The term most often refers to
activities that integrate technology, telecommunications
and social interaction, and the construction of words,
pictures, videos and audios. The interaction, and the
manner in which information is presented, depends on the
varied perspectives and “building” of shared meaning
among communities, as people share their stories and
experiences. Businesses also refer to social media as user-
generated content or user-generated media.
8. Social Media Marketing…
Social media marketing is a term that describes use of social
networks, online communities, blogs, wikis or any other online
collaborative media for marketing, sales, public relations and
customer service. Common social media marketing tools include
Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a
collective group of web properties whose content is primarily
published by users, not direct employees of the property.
9. Interact
with
costumers!
Communicate! YOU Share!
Socialize!
10. Communicate Interact Socialize Share
-Communicate w/ customers - Build own networks - Create public profiles - Promote Infomercial
- Stay in contact - Invite your contacts - Stay in contact - Promote Business
- E-Conferences - Interact with costumers - Example: LINKEDIN, - Publish press releases
- E-Interviews - Example: NING, MEETUP XING, FACEBOOK - Example: YOUTUBE
C I S S
11. Exponential growth of Social Media!
In 2009 we saw exponential growth of social
media. According to Nielsen Online, Twitter
alone grew 1,382% year-over-year in
February, registering a total of just more than 7
million unique visitors in the US for the month.
Meanwhile, Facebook continued to outpace
MySpace. So what could social media look like
in 2010? In 2010, social media will get even
more popular, more mobile, and more
exclusive — at least, that's my guess. What
are the near-term trends we could see as soon
as next year?
12. Social Media Marketing Trends!
Social media trends indicate that online
marketing is set to undergo a dramatic
makeover. Businesses are increasingly
integrating social networking websites into
their marketing strategy. A recent study
conducted by the Association of National
Advertisers (a representative body of American
marketers) revealed that 26% of marketers
found trends in social media taking it
towards further growth.
13. Social Media Marketing Trends!
Twitter has come to the centre of the stage in a
very short span of time. Its phenomenal
success can be estimated from the fact that
the proportion of marketers using Twitter as a
part of their marketing strategy has grown from
3% to 49%. Dell announced that Twitter had
driven sales worth $3 million for the
organization within two years.
However, Facebook continues to hold its
dominant position in this market. Over 65% of
respondent companies incorporated this social
networking website in their marketing strategy.
14. Social Media Marketing Trends!
If the company you work for doesn't already
have a social media policy in place with
specific rules of engagement across multiple
networks, it just might in the next year. From
how to conduct yourself as an employee to
what's considered competition, it's likely that
you'll see something formalized about how the
company views social media and your
participation in it.
15. On average each adult with a social networking page or profile has profiles on 1.6
sites, and 39% of adults have profiles on two or more sites.
Half of all current adult social networkers say that they access their profiles at
least every other day.
57% have joined a Social Network, making it the number one platform for creating
and sharing content (Universal McCann, 2008)
Estimated 272m users world-wide
• Connecting people globally: emerging markets with high
emigration lead the way – Philippines 83%, Hungary 80%, Poland 77%, Mexico 76%
• UK hit by the Facebook factor – Usage up 32%
• US saturated as growth stalls at 41%
• Brazil has the most active users – 56% manage their profile every day
• Social Networks have evolved into platforms to organize users internet experience.
Users are posting a massive variety of content
16. Facebook is used in more than 35 different languages and 170 countries!
The Big Deal over Social Media Marketing
Marketing
.
Natalie Guse
If Facebook was a country it would be the 8th
largest country in the world!
150 million people around the world are now actively using Facebook and
almost half of them are using Facebook every day. This includes people in
every continent—even Antarctica.
17. Rank #2
Founded on Oct 28, 2003 by Mark Zuckerberg
Facebook,
Owned privately by Facebook, Inc.
150,940,004 Unique visitors
2,513,085935 visitors
Annual change of 188.67%
Users can join over 200 individual groups according to their interest or expertise
The website is free to users and generates revenue from advertising including
banner ads. No customizing of your page on plain text (unlike myspace)
From June 2004 Corporations such as Microsoft, Accel partners, Hong Kong
Billionaire Li Ka-shing and venture capital firms have dumped over 1 billion dollars
into facebook. Septermber 2009 facebook reported its first month of profit.
18. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
• There are 87% more online social media users now than in 2003,
with 883% more time devoted to those sites.
• In the past year, time spent on social networking sites has surged 73%.
• In February 2009, social network usage exceeded web-based e-mail
usage for the first time:
19. Social Media a Fad? Hmm…
Study on growth of Social media – 75% of Internet
users involved in Social Media in 2008.
28. Design Price point
Corporate Identity Strategy
Product Presentation Penetration
on platforms and Psychological
website Skimming
Product descriptions Price presentation
Product Testimonials
Online discounts
Branding
Community Branding
Online Website Product Identity
Community Product Presentation
Forums Product Placement
Social Media platforms Product description
Retail Corporate Identity
Wholesale E-Mailing
E-Commerce Online Public Relations
E-Broker Search Engine Marketing
Internet Social Media Marketing
Multi Channel Blogs
Video and Audio Sharing
Shipping
Social Profiles
Discussion Forums
33. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Content is the key to success!
34. 3 Aspects of Social Media Marketing
Creating buzz or newsworthy events, videos,
tweets, or blog entries that attract attention,
and become viral in nature. Buzz is what
makes social media marketing work. It
replicates a message through user to user
contact, rather than the traditional method of
purchasing of an ad or promoting a press
release. The message does not necessarily
have to be about the product. Many successful
viral campaigns have gathered steam through
an amusing or compelling message, with the
company logo or tagline included incidentally.
35. 3 Aspects of Social Media Marketing
Building ways that enable fans of a brand or
company to promote a message themselves in
multiple online social media venues. Fan
pages on Twitter, MySpace of Facebook follow
this model.
36. 3 Aspects of Social Media Marketing
It is based around online conversations. Social
media marketing is not controlled by the
organization. Instead it encourages user
participation and dialogue. A badly designed
social media marketing campaign can
potentially backfire on the organization that
created it. To be successful SMM campaigns
must fully engage and respect the users.
According to Lloyd Salmons, first chairman of
the social media council "Social media isn't
just about big networks like Facebook and
MySpace, it's about brands having
conversations.
37. Interact
with
costumers!
Communicate! YOU Share!
Socialize!
38. Communicate Interact Socialize Share
-Communicate w/ customers - Build own networks - Create public profiles - Promote Infomercial
- Stay in contact - Invite your contacts - Stay in contact - Promote Business
- E-Conferences - Interact with costumers - Example: LINKEDIN, - Publish press releases
- E-Interviews - Example: NING, MEETUP XING, FACEBOOK - Example: YOUTUBE
C I S S
39. The Social Technographics™ Ladder
Publish a blog
The Creators
Publish your own Web pages
Upload video you created
Forrester – Upload audio/music you created
Write articles or stories and post them
and
Post ratings/reviews of products/services
industry- Critics
Comment on someone else’s blog
Contribute to online forums
standard – Contribute to/edit articles in a wiki
model for
Use RSS feeds
measuring Collectors Add “tags” to Web pages or photos
“Vote” for Web sites online
use of social
media Maintain profile on a social networking site
Joiners Visit social networking sites
Read blogs
Watch video from other users
Spectators Listen to podcasts
Read online forums
Read customer ratings/reviews
Inactives None of the above
40. The 4-Step “Social Strategy”
P People
Assess your customers’ social
activities
O Objectives
Decide what you want to
accomplish
VISIBILITY!
TRAFFIC!
CONVERSIONS!
S Strategy
Plan for how relationships with
customers will change
PROFITS!
T Technology/Tactics
Decide which social technologies and
tactics to use
41. Where Content is King…
• Social Media is all about:
– Content Delivery – putting it out there
– Content Visibility – letting some people see it
– Content Virality – broadcasting it to
EVERYONE!
42. Things You Could (Should) Work on
1. Social Media Strategy & Planning
2. Social network profile setup & management
3. Facebook / Twitter specialists
4. SEO 2.0 – Social Content Marketing & Optimization
5. Social Conversation Marketing
6. Online Video Marketing
7. Online Reputation Management
8. Local search, blended (Universal) search
43. Some Tactics – “Everywhere”
• A Good Title & Description – Make or Break Your Social Media
Submission
– Bad: “PDRestoration Water Damage”
– Good: “Water Damage Cleanup Services – Complete In Less
Than 24 Hours.”
• “Get The Clean Up Job Done By The Most Trusted Name in
the Business: Paul Davis Restoration”
44. Copy & Attention
• Brands:
– Got Milk?
– Where’s the Beef?
– We Try Harder
– Just Do It.
– “Men Wanted – For hazardous journey, small wages, bitter cold, long months of complete
darkness, constant danger, safe return doubtful -
honor and recognition in case of success” -- Ernest Shackleton
• AIDA = Attention, Interest, Desire & Action.
• Ask a question
• Tell A Story
• How to, How, Why, Which, Who else
46. • WHAT FISH TO CATCH?
– Who’s buying your services/products?
– Who are the people?
• WHAT WATERS DO THEY SWIM IN?
– Twitter, Facebook, LinkedIn, Youtube, Blogs
• WHAT HOOKS/FLIES WILL THE FISH BITE ON?
– What do the buyers crave, what connects you to them
– Break products/services down, create a hook per bite
• WHAT CASTING METHODS TO PLACE YOUR HOOKS FOR BITES?
– Converse naturally: Engage, Relate, Share, Speak with, not at
• REEL THE FISH IN, CATCH & COOK
– “play” with the line, but don’t let it off the hook!
– Cook in stages – Example: Twitter to “hook”, Facebook to “Eat”
– Special offers
47. Local Search Tips – Top Factors
1. Add Google/Yahoo local business listing with the address in the
city being searched.
2. Ensure citations from major data providers, such as infoUSA,
Localeze, and Internet yellow pages providers.
3. Associate your local business listing in the proper categories.
4. Include a claimed, verified local business listing with
Google/Yahoo.
5. Include product/service keywords in the title of your local
business listing.
» Tip: Getlisted.org
48. Local Search Tips: 20 IYP Ranking Providers
TOP 10 – “A” TOP 10 – “B”
1. Superpages 1. MerchantCircle
2. Citysearch 2. GetFave
3. Yelp 3. Yellowbot
4. Yahoo Local 4. Yellowpages.Lycos.com
5. InsiderPages 5. Kudzu
6. YellowPages.com 6. Discoverourtown
7. BizJournals 7. Loqal.com
8. AreaConnect 8. Local.Ingenio.com
9. MagicYellow 9. YellowUSA.com
10.Switchboard 10.IAF.net
• Study from August 2009, Andrew Shotland
• City + Category Searches (“San Diego Water
Cleanup”)
• 20 top YP headings found in Google
• Varied categories
• Cities across the US
49. Facebook Tactics
• Join a Group
• Use search feature to reach out to targets
• Questions & Answers (also big on LinkedIn)
• Fan Pages
• Custom Business URL & Personal URL
• Email invites (more viewed than reg. email)
• More Personal Than Twitter
50. Twitter Tactics
• Schedule time to research posts for the week
• Use Tweetlater.com to schedule posts
• Auto-direct message to useful information
• Auto-Follow and send additional information
• Track activity with budurl.com
• Use Twitter to send feeds into FB, others
• Use “cloaked” links 5% of the time. It’s about “them”, not
you.
51. Ranking Factors: Youtube (suggested)
• Usage of core keywords
• How community/social driven the video is
• The title and description of the video, as well as the usage of keywords, links
and tags in the description
• View counts and frequency
• The video’s user ratings
• How often the video is shared and favorite’d
• How often the video is added to playlists/what playlists it’s on
• How often the video is flagged
• The number of comments the video’s received and how often it’s thumbed
up/down
• Whether the video comes from an authority channel (like a site that gets a “one
box” result)
• The amount and types of links pointing at the video
• How many times the video’s been embedded
• How many video responses (if any) the video has received
• The number of subscribers/channel views
• Whether you’re using paid search to promote your video (you can use paid
search advertising for a short burst of awareness)
52. Tips for Using Social Media
• Start out small
• Clearly define your marketing objectives
• Select your target market
• Assess your capabilities and know-how
• Execute your online strategy
• Measure your effectiveness
• Most importantly, experiment!
53. Social Media Disclaimer
• There is no silver bullet!
• Not all online strategies
will be effective for all
business types
• It is up to you as the
marketer to determine the
appropriate marketing
channels and to
constantly measure their
effectiveness
55. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Social Media and Blogging Sites!
56. Information Description Use/Benefit
Google Maps Google Maps (for a time named Google •Get a listing
Local) is a web mapping service •Make your business visible
application and technology provided by
Google, free (for non-commercial use), • People can find your
that powers many map-based services, business
including the Google Maps website,
Google Ride Finder, Google Transit, and
Category: Directory
maps embedded on third-party websites
Primary Value: via the Google Maps. It offers street maps,
Strong profile ranking a route planner for traveling by foot, car,
or public transport and an urban business
User: N/A locator for numerous contries around the
world. According to one of its creators (),
Google Maps is "a way of organising the
world's information geographically
57.
58.
59.
60. Information Description Use/Benefit
YELP Through yelp you can promote just
about any local business on Yelp.
Among the greatest opportunities on
Yelp are for restaurant owners. A
strong profile with friends, pictures, •Make your business visible
and positive reviews can provide high • Get a listing
quality leads with the validation of 3rd
Category: Directory • People can find your
party business reviews. Yelp.com is a
business
Primary Value: popular business review website
Strong profile ranking enjoying tremendous growth. • You can find other local
Quantcast.com, which tracks website businesses.
User: N/A
popularity, has found that Yelp.com's
traffic has doubled in the period
between October 2008 and March
2009.
61. Information Description Use/Benefit
Business.com Business.com is the leading business
search engine and directory and pay-
per-click advertising network serving
more than 40 million unique business
users and thousands of advertisers •Make your business visible
every month. Business.com helps
• Get a listing
Category: Directory business decision makers quickly find
what they need to manage and grow • People can find your
Primary Value: their businesses, and enables business!
Strong profile ranking
advertisers to reach these users • You can find other local
User: 40.000.000 wherever they are across the business businesses.
Internet through premier partners,
including Entrepreneur, Hoovers,
Financial Times and Internet.com.
http://www.business.com/info/aboutus.asp
62.
63. Information Description Use/Benefit
Yellowpages YELLOWPAGES.COM LLC is a wholly
owned subsidiary of AT&T. As a leading
Internet Yellow Pages and search
directory, YELLOWPAGES.COM is
uniquely able to offer searchable
directory listings. Whether you're •Make your business visible
looking for a particular item, business,
Category: Directory • Get a listing
event, location or service,
YELLOWPAGES.COM is your trusted • People can your business
Primary Value:
Strong profile ranking online source for comprehensive • You can find other local
national and local business information. businesses etc. there
User: 100.000.000 monthly
consumer business searches
The YELLOWPAGES.COM distribution
network provides exposure to more
than 100 million monthly consumer
business searches.
65. Information Description Use/Benefit
Local.com Local.com is a leading local search
engine and the largest local search
network in the United States. The
company provides over 19 million
consumers each month with the most •Make your business visible
relevant search results for local • Get a listing
businesses, products and services on • People can find your
Category: Directory
Local.com and over 700 regional media business!
Primary Value: sites. Businesses can target ready-to-
• You can find other local
Strong profile ranking purchase consumers using a variety of
businesses.
advertising products including
User: 19.000.000 consumers • Advertisement Packages
subscription, pay per click, banner and
pay per call ad products. Local.com
consistently ranks in the Top 100 in U.S.
website traffic according to Internet
research firm, comScore.
66.
67.
68.
69. Information Description Use/Benefit
Superpages.com
Superpages.com is the local expert, and
•Make your business visible
a top online resource for finding
information and insights on businesses • Get a listing
Category: Directory
and retailers. Every month we help • People can your business!
Primary Value: millions of consumers find valuable • You can find other local
Strong profile ranking local business information from driving businesses.
directions and hours of operation to • Advertisement Packages
User: N/A
Web links and customer reviews.
70.
71. Information Description Use/Benefit
Second Life (SL) is a virtual world
Secondlife.com
developed by Linden Lab that launched
on June 23, 2003, and is accessible via
the Internet. A free client program
called the Second Life Viewer enables •Make your business visible
its users, called Residents, to interact • Get a listing
with each other through avators.
Category: Virtual World • People can your business
Residents can explore, meet other
residents, socialize, participate in • You can find other local
Primary Value: businesses.
Image individual and group activities, and
create and trade virtual property and • Create your store
User: N/A services with one another, or travel • Image
throughout the world, which residents
refer to as the grid. Second Life is for
people aged 18 and over, while Teen
Second Lifeis for people aged 13 to 17.
72.
73. Information Description Use/Benefit
Kaboodle Kaboodle is the most fun social
shopping network on the web! It's a
place where you can express your own
•Make your business visible
style and meet other stylish people by
discovering, recommending, and • Get a listing
sharing products.Most exciting, • People can find your
Category: Shopping Site Kaboodle allows you to add and save business!
products from almost anywhere on the • You can find other local
Primary Value: web to your shopping lists and wish businesses there
Strong profile ranking
lists with the easy-to-use Kaboodle • Advertisement Packages
User: N/A button. The button automatically
• Share your products with
downloads the essential details of a
other people
product, including its image, short
description, and price and saves it to
your list of choice.
74.
75. Information Description Use/Benefit
Reddit.com Reddit is one of the largest social news
websites around on the internet.
Featuring user-submitted content on a
wide variety of topics such as
entertainment, pop culture, web 2.0
and politics, Reddit ranks all submitted
links through a democratic voting •Make your business visible
Category: Bookmarking system that is open to all its users. • Submit a link
Primary Value: Using complex filters, Reddit also • People can find your
Strong profile ranking provides a list of recommended links business
for each individual user, that are based • Submit an article
User: N/A on their voting habits. Like Digg or
StumbleUpon, getting on Reddit’s
frontpage can result in a large amount
of traffic to your website. This allows
you to rapidly create brand exposure
for your business or establish a long-
term reader base for your blog.
76.
77.
78.
79.
80.
81. Action Description Target Group
Online - Publish your own press releases on online platforms
Press - Publish on http://www.openpr.com
Releases - Publish on http://www.pressreleasepoint.com/track-and-
publish-press-release-service
- Create news, do good things and talk about it!
- Publish at least once a month
- Distribute your message
- Talk about your business
86. Information Description Use/Benefit
Meetup.com Meetup is the world's largest network
of local groups. Meetup makes it easy
for anyone to organize a local group or
find one of the thousands already •Set up Meetup Group
meeting up face-to-face. More than •Use Meetup Group to
2,000 groups get together in local promote business
Category: Social Media Site
communities each day, each one with - Expand Group (you need to
the goal of improving themselves or invite as many people as
Primary Value: their communities. possible to the group the
Strong profile ranking
Meetup's mission is to revitalize local goal is to invite at least 100
User: 6.000.000 community and help people around the people a day)
world self-organize. Meetup believes - you need people, who help
that people can change their personal promoting the group
world, or the whole world, by - Use Meetup as a searching
organizing themselves into groups that tool to find potential
are powerful enough to make a customers.
difference.
reader base for your blog.
87.
88. Information Description Use/Benefit
XING.com
Around the world every day, over 8 •Use XING Group to promote
million business professionals use XING business
– the global business network – in 16 - Expand Group (you need to
languages to do business and promote invite as many people as
their career. XING makes networking and possible to the group the goal
professional contact management simple, is to invite at least 100 people
Category: Social Media Site with made-to-measure networking a day)
functions and services. Even more, XING - You might need people, who
Primary Value: allows you to see how people are help promoting the group
Strong profile ranking connected, which is an excellent tool in (students)
generating new contacts of your own. - Use XING as a searching tool
User: 8.000.000 With the XING Jobs portal, around 30,000 to find customers
expert groups and networking events - Write monthly newsletters
from London to Beijing to New York, - Motivate people in the group
XING has evolved from a platform to a to invite others to the group
web interface for business professionals - Create events
around the world. - Post messages in the group
forums to keep the group alive
89.
90. Information Description Use/Benefit
Merchantcircle.com
Merchant Circle is a growing company
located on a real Main Street in Silicon
Valley. We are dedicated to connecting
Category: Social Media Site
Neighbors and Local Businesses online • Advertise
Primary Value: to help build real relationships between
• Create listings
Strong profile ranking local business owners and their
customers. To date, nearly 775,000 local • Make the company visible
User: 775.000 Businesses businesses have joined MerchantCircle to • Search for costumers
get their business more exposure on the
internet, simply and inexpensively.
91.
92. Information Description Use/Benefit
linkedin.com
•Use Linkedin to promote
business
- Set up Group (you need to
invite as many people as
LinkedIn is an interconnected network possible to the group the goal
of experienced professionals from is to invite at least 100 people
Category: Social Media Site around the world, representing 170 a day)
industries and 200 countries. You can - You might need people, who
Primary Value: help promoting the group
Strong profile ranking find, be introduced to, and collaborate
(students)
with qualified professionals that you - Use Linkedin as a searching
User: 43.000.000 need to work with to accomplish your tool to find customers
goals. - Write monthly newsletters
- Motivate people in the group
to invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
95. Information Description Use/Benefit
facebook.com
•Set up Facebook Group
•Use Facebook Group to promote
business
Facebook's mission is to give people - Expand Group (you need to
the power to share and make the world invite as many people as possible
Category: Social Media Site more open and connected. to the group the goal is to invite
at least 100 people a day)
Primary Value: Millions of people use Facebook - You need people, who help
Strong profile ranking everyday to keep up with friends, promoting the group.
- Use Facebook as a searching
User: 250.000.000 upload an unlimited number of photos, tool to find potential customers.
share links and videos, and learn more - Motivate people in the group to
about the people they meet invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
-Sign up for other Facebook
Groups
96. Information Description Use/Benefit
Twitter.com
Twitter is a privately funded startup
with offices in the SoMA neighborhood
of San Francisco, CA. Started as a side
project in March of 2006, Twitter has •Set up Twitter Account
Category: Social Media Site grown into a real-time short messaging • Follow as many people as
Primary Value:
service that works over multiple possible
networks and devices. - You need people, who help
Strong profile ranking
In countries all around the world, promoting the group (students)
User: 150.000.000 - Use Twitter as a searching tool
people follow the sources most to find potential students
relevant to them and access - Write direct messages to inform
information via Twitter as it happens— about about your business
from breaking world news to updates - Create events
from friends
97.
98.
99. Information Description Use/Benefit
betternetworker.co
m
Category: Social Media Site •Set up profile
The world's #1 social community for
•Use Betternetworker to promote
Primary Value:
home businesses, mlm and direct sales business
Strong profile ranking reps | FREE training available on how to - Submit Articles
market your business online. -Submit Blogs
User: N/A - Submit Information
- Promote your business
- Introduce your business
100.
101. Information Description Use/Benefit
hoobly.com
Category: Classified ads
Primary Value:
Free online local online classifieds.
•Promote your articles
Strong profile ranking Similar to craigslist. Can be used to
• Create your profile
promote and advertise for free.
User: N/A • Get your message out
102.
103. Information Description Use/Benefit
Wordpress.com
WordPress started in 2003 with a single
bit of code to enhance the typography
of everyday writing and with fewer
users than you can count on your
fingers and toes. Since then it has
grown to be the largest self-hosted
Category: Blogging Site blogging tool in the world, used on • Set up blog
Primary Value:
millions of sites and seen by tens of • Promote blog
Strong profile ranking millions of people every day.
Everything you see here, from the • Write articles
User: 26.000.000 visitors documentation to the code itself, was • Inform about the product
created by and for the community. • Use it as a second webpage
WordPress is an Open Source project,
which means there are hundreds of
people all over the world working on it.
104.
105. Information Description Use/Benefit
Blogger.com
Blogger is a free blog publishing tool
from Google for easily sharing your
thoughts. A blog is a personal diary. A
Category: Blogging Site daily pulpit. A collaborative space. A • Set up blog
Primary Value:
political soapbox. A breaking-news • Promote blog
Strong profile ranking outlet. A collection of links. Your own
private thoughts. Memos to the world. • Write articles
User: 30.000.000 visitors Your blog is whatever you want it to be. • Inform about the product
There are millions of them, in all shapes • Use it as a second webpage
and sizes, and there are no real rules.
106.
107.
108. Information Description Use/Benefit
You probably know a ton about your
Mybloglog.com
favorite bloggers - what they think
about the subjects they write about,
maybe some of their work and life
history... you may even know what
toothpaste they use. But how much do
you know about all the other people • Set up blog
Category: Blogging Site who read their blogs? For all this talk of • Promote blog
a global conversation throughout the
Primary Value: • Write articles
Strong profile ranking blogosphere, there's a lot to be
desired. Readers can become friends • Inform about the product
User: 1.300.000 visitors with other people who read your • Use it as a second webpage
favorite blogs. See what else they're • Connect all your sites to
reading. Check out their MySpace and mybloglog
Friendster profiles and view their Flickr
photostreams. Authors can learn more
about their readers individually and as
a group. What do they like and what
are they ignoring?
109.
110. Information Description Use/Benefit
digg.com
Appearing on the Digg homepage can
Category: Bookmarking Site lead to massive traffic increases to your
web site or blog. And depending on • Submit blogs
Primary Value: your users, it can sometimes lead to
Strong profile ranking • Promote blog
significant increases in sales. Digg can
be particularly effective for bloggers • Write articles
User: 43.300.000 visitors
who write regularly and make their • Inform about the product
content easy to Digg.
111.
112. Information Description Use/Benefit
Technorati.com
What is Technorati?
Category: Blogging Directory Technorati is a real-time search engine
dedicated to the blogosphere. It only
Primary Value: searches through blogs to find exactly
Strong profile ranking •Promote your blog
what you're looking for. At the time of
User: 22.000.000 sites this writing, Technorati was tracking
over 22 million sites and over a billion
links, a mind-boggling amount.
113. Information Description Use/Benefit
youtube.com Founded in February 2005, YouTube is
the leader in online video, and the
premier destination to watch and share
original videos worldwide through a
Web experience. YouTube allows
people to easily upload and share video
Category: Social Media
clips on www.youtube.com and across •Advertise
the Internet through websites, mobile
• Promote own Infomercial
Primary Value: devices, blogs, and email.
Strong profile ranking • Integrate youtube link on
Everyone can watch videos on
website
User: N/A YouTube. People can see first-hand
accounts of current events, find videos • Comment on other videos
about their hobbies and interests, and
discover the quirky and unusual. As
more people capture special moments
on video, YouTube is empowering them
to become the broadcasters of
tomorrow.
115. Information Description Use/Benefit
What is SlideShare?
slideshare.net
SlideShare is the world's largest
community for sharing presentations.
SlideShare is a business media site for
sharing presentations, documents and
pdfs. SlideShare features a vibrant
professional community that regularly
Category: Social Media comments, favorites and downloads •Advertise
content. Content also spreads virally
Primary Value: • Create own Power Point
Strong profile ranking through blogs and social networks such
Presentation
as LinkedIn, Facebook and twitter.
User: 23.000.000 monthly Individuals & organizations upload • Promote presentation
visitors • Share business idea
documents to SlideShare to share
ideas, connect with others, and • Search for customers
generate leads for their businesses.
Anyone can view presentations &
documents on topics that interest
them. The site is growing rapidly with
over 17 million monthly visitors.
116.
117.
118.
119.
120.
121.
122. Cooperate with national and www.bni.com
Attract customers
local Entrepreneur Groups
http://www.goabra.com/
Cooperate
VentureStreet
The easy way to find a local professional.
http://www.venturestreet.com/professional-about-us.aspx
Get referrals Attract customers
123. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Search Engine Optimization!
125. Definition
Search engine optimization (SEO) is
the process of improving the volume or
quality of traffic to a web site from search
engines via "natural" or un-paid
("organic" or "algorithmic") search results
as opposed to search engine marketing
(SEM) which deals with paid inclusion.
Typically, the earlier (or higher) a site
appears in the search results list, the
more visitors it will receive from the
search engine. SEO may target different
kinds of search, including image search,
local search, video search and industry-
specific vertical search engines. This
gives a web site web presence.
SEO
126. learn…
You will learn…
…what a page rank is!
…what a meta description is!
…what link building is!
…what your competitors do!
…tools to apply!
SEO
127. Page Rank!
Understanding SEO!
PageRank is one of the methods Google uses to
determine a page's relevance or importance.
128. Page Rank!
Understanding SEO!
The meta description tag is intented to be a brief and concise summary of your
page's content. Think of the Yahoo! directory. You see your site title followed by
a brief description of your site or business. The meta description tag is designed
to provide a brief description of your site which can be used by search engines or
directories. The meta description tag takes the following form:
<meta name="description" content="Brief description of the contents of your
page."> When you write a meta description tag, you should limit it to 170
characters or 200 characters at most. You should pick a style and be consistent
throughout your pages, writing a unique description for each page of your site.
The Open Directory (DMOZ) also a detailed guide to writing descriptions. Click
here to learn about the DMOZ style. The key is that you want your description to
adhere to W3C standards and be relevant to the content of the page. Again, it is
intended to provide a brief summary of the contents of the page.
129. Link Building!
Understanding SEO!
Link Building is a pretty general term used to describe anything you do to build
links to a website. There are two primary reasons to build links; Direct Click-
Through Traffic, and Search Engine Optimization (SEO). On this site we are
focused on the Search Engine Optimization aspect of link building. While the
goal of most search engine optimization campaigns is to build traffic, the goal of
SEO based link building is higher rankings.
This is important to keep in mind. There are some links that are good for traffic,
there are some good for SEO, and there are some good for both. Links that
provide both traffic and a rankings boost in the search engines are obviously
great, but it is important to realize that just because a link gets good traffic, it
doesnt mean that it is good for SEO.
