A Guide to SEO and SEM Secrets

Why is it so important for you to go
online?
If you are not online yet, check your competitors; they probably are.
The reason is that companies need to focus on using websites and
search engines to market themselves.
Your clients are becoming more media and technology savvy. They are
used to having any information they want at their fingertips. When
they are searching for services you provide, the Internet will be the first
place they will look.
www.businessvibes.com

5 Benefits of Being Online
1. Instant access to information on your company and
products/services for your clients is important in an increasingly
fast-paced world. You should be able to provide information to
clients even if they are busy and on the go.
2. Return on investment from activities conducted online is much
higher than from printed adverts or TV commercials. An online
presence allows you to easily reach a larger number of customers
worldwide and gives you the possibility to see results almost
immediately.

3. Track statistics and user trends in real time to adjust your
marketing strategy accordingly. With online marketing, you can
ensure that your ad is seen by people who are specifically looking
for your products or services, making market targeting easier.
4. Save time and money through online marketing, a leader in
advertising.

5. Out-perform your competition. This is the most important benefit
of online marketing because knowing that your market competitors
are not using an online platform allows you to out-sell and out-
perform them. Online marketing also gives you the opportunity to
compete with big names in your field more efficiently and cost-
effectively.

Search Engine Optimization
What is it all about?
• With the huge amount of information that can be easily added to Internet
resources you need to be as high in Google search results as possible. Getting
there requires Search Engine Optimization (SEO).
• Simply put, it is a process where, using certain techniques, you are able to move
your site above others on the natural, non-paid listings across major Search
Engines.
• The goal: to improve the visibility of the website by being seen more frequently
by more Internet users browsing the web.

Design of the Website
• Website design matters for Search Engine Optimization. The most important factor about design
is that everything you have online should be relevant to what you run in real life. Do not include
extraneous information such as hobbies, family and friends. Stay focus on what your business has
to offer. Try to adjust colours and graphics on the website to your industry.
• Stay simple, making main information as clear as possible. The more a user needs to search for
information, the quicker they will leave your website – resulting in lower online traffic, and a
lower SEO.
• Keep videos, pictures and animations to a minimal. From a technical point of view, the less
videos, pictures and animations you have on the website, the easier it is to classify it and the
higher it is in Google search results.

Keywords
• Keywords are essentially words describing your company, products and services you provide. For
example, if you are a Real Estate Agency and users wish to find your company on the Internet,
they would most likely search words like: rooms for rent, apartments for rent, room to let, rooms
for students, etc.
• Try searching for approximately 20 keywords that describe your business, product and services.
Think about them from the users’ point of view and determine which words they would most
likely use to find your company and what you have to offer.
• Use these as frequently as possible on your website, like in descriptions of your products and/or
services. There is also a possibility of including those keywords in meta tags (meta description,
meta tags and meta keywords to your website) which assist Google in finding out what your
business is actually about and place you in a higher rank in search results for those particular
keywords and categories.

Company Blog
More people are creating their own blogs and posting about their interests, hobbies and/or
passions. Many companies that have noticed the benefits of blogs have also begun creating blogs
and posting about things related to their business. There are couple of reasons for that.
• It is a great place to use keywords and take your website higher and higher in Google search
results.
• Selling alone will not work because people are tired of being constantly urged to purchase from a
myriad of companies. A blog, when well written, is a value itself for customers.
• When you write blog posts, you can write about anything related to either your company or the
industry you are working in as long as your customers find it ORIGINAL. It must catch their
attention and interest them.

Link Exchanges
• Link building is one of the most important and difficult things in search engine optimization. The
reason why it is so hard is that not every link will help you build your position on the Internet.
• First of all try to get links from the websites and partners that operate in industry similar to yours.
It will give Google an even clearer picture on what your company is about and will link your
website tighter to the keywords you chose.
• If you are provided with the option to link to spam websites, DON’T! If the link to your company
website is surrounded by spam or vulnerable links, it could reflect negatively on your website
because you might be associated with that kind activity.

3 Ways to Build Links
1. One way linking – when a partner company places a link to your website and
you do not need reciprocate by placing link to their website on yours.
2. Two way linking (link exchange) – when a company places a link to your
website and you have to link to that website on yours as well.
3. Internal linking – you link to your website from other domains owned by you.

Social media
• With the rise of social media, your company now has a greater chance of exposure. By creating social
media accounts for your company on platforms such as Facebook and Twitter, you now give people
another channel to use to communicate with you and discover your business.
BusinessVibes will help you create your business network. You can search for business partners, suppliers and clients, connect
with them and start conversation about future deals and agreements. You can also promote your events there.
Use Facebook to create a fan page and include all sorts of information related to your company and products/services. Share
the news with your clients, share newest blog posts and check how they react towards your product and company.
Twitter gives you the possibility to express your comments, updates and news in 140 characters. Listen to what your audience
is saying about you and your competitors and you can react on that immediately.
Pinterest allows you to present your company by pinning colourful picture on your wall. Targeted audience are mostly women
as they are 60% of users of the platform.

Search Engine Marketing
Unlike SEO which helps your website rank higher on Google for free,
SEM, which stands for Search Engine Marketing is a form of Internet
marketing that requires financial investments in advertising to be
shown at the very top of sponsored Google results or in other
sponsored results on the Internet.
An Example of Paid
Advertising on Google.

Google AdWords
• Google AdWords offers a user friendly interface allowing you to targeting potential clients since
Google is the world’s largest search engine.
• All you need to do is create your account on Google Adwords, then invent your ad and implement
keywords that you have already thought about for SEO.
• You can use plain text ads or even get a little creative and use animations, videos and images to
create your perfect and striking online advertisement. The only requirement is that you have a
website for your company.
• The way you pay for ad is based on CPC/PPC formula (cost per click/pay per click). When
someone clicks on your sponsored ad, you will pay for that. If they don’t click you don’t need to
pay.
• To bring yourself better conversion rate and return on investment link your ad to a landing page
that can give you maximum number of conversions. Always pay attention to cost you have and
compare it with historical results.

Social Media AdWords
• Social media platforms have introduced their own sponsored ads. In case of Facebook it
acts really similar to Google Ads with this difference that Facebook ads are displayed only
within this platform, they are not visible in Google results.
• Unlike Google Adwords, Facebook users are not actively searching for your product or
service. But by using Facebook’s demographics and location data you are really able to
really focus on our target audience. You may choose to have your ad displayed in specific
location, target audience, not to anyone who use specific keyword as it is in Adwords.
You may end up with really small target group, but believe me you might be surprised
with conversion rate, especially comparing to your costs.
• Twitter has recently introduced promoted tweets, trends and accounts. Taking into
consideration the number of tweets being tweeted every day it might be a good idea to
have them promoted, but for sure Twitter ads are not as powerful as Facebook or Google
Adwords.

By watching this video, you gained knowledge on the importance of
your company’s online exposure and some tools that may help you
manage online marketing activities in appropriate way.
All you need to do now is to create good a good strategy for the
upcoming months and start implementing what you have learned from
us.
Stay Connected!

A Guide to SEO and SEM Secrets

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A Guide to SEO and SEM Secrets