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Benj Arriola
BusinessOnLine
Agenda

Introduction
Video Creation
Video Hosting
Video SEO / Sharing
Video Summary
INTRODUCTION
Search Engine Optimization (SEO)

Maximizing brand
exposure across the most
popular search engines.
Video Websites
Video Websites
Video Optimization Benefits
Videos are taking up a lot
                               Video links
of real estate in search        found in
engine results                search results



Video assets take up
many of the top spots

Not as competitive
POLL
VIDEO CREATION
Incorporate Branding
      Branding in the
      beginning of the
          video…




           …use of logos in the
             background…




      …and a call to action at
       the end of the video,
      including; links to your
        website, additional
          resources, etc..
Break Up Videos
Greater opportunity to
create optimized web
pages
Additional Analytics            Start of Video 1   End of Video 1

Can be used to :
  Create teaser for an
  educational call to action
  (upcoming seminar,
  educational training, etc.)
  Sell complete long version
                                End of Video 2     End of Video 3
Control Video Thumbnail
Choose a thumbnail
that will appeal to
your users:
   Context Clues
   Branding

Tips:
   YouTube displays the
   exact middle frame as
   the thumbnail image
   of the video

   MetaCafe allows you
   to select from 3
   different thumbnails     Customized Thumbnail.
                           Video was viewed 39,033
   taken from your video           times.
Video Meta Data
When encoding your
video, add descriptive,
keyword-rich Meta data




                          This video has no
                             Meta Data
Video Export Settings
Ideal CODECs, refresh rates, video
dimension size, and more.
   Windows Movie Maker:
   http://www.microsoft.com/windowsxp/using/
   moviemaker/create/saveforweb.mspx

   Mac iMovie:
   http://www.freevlog.org/index.php/2007/03/1
   9/41-compress-for-the-web-imovie/

   Mac FinalCutPro and iMovie:
   http://www.freevlog.org/index.php/2006/12/1
   3/screencast-h264-ipod-compression-from-
   imovie-and-final-cut-pro/

   Mac/Windows QuickTime Pro:
   http://www.freevlog.org/index.php/2006/04/2
   6/443/
Various Video Formats
.flv (Flash Video) is the
most widely used video
format.
Offer other file formats
for search engines and
always give the option to
view in .flv for humans.
Guide on video formats:
http://www.cepro.com/ar
ticle/the_ultimate_guide_
to_digital_video_formats
Keyword-Rich File Naming
Video titles often appear on the page.

If your users don’t know what the video is about,
they probably won’t click on it.

Example:
   Video1.avi
   search-engine-optimization-video-tips.avi
Invite to Subscribe

If you are building a series
of videos, or will be
creating on an ongoing
basis, invite viewers to
subscribe to your channel.


                               Call to action to subscribe
                                     to their videos.
Invite User Feedback

Ask for user feedback,
suggestions, comments, etc.

Control comments by
placing in moderation

Respond to comments and
interact with your users

Conversations will fuel
better placement
VIDEO HOSTING
Video Hosting Options
  Hosting on Your             Paid Video Hosting Free Video Hosting
     Own Site
•Pay up-front for bandwidth   •Pay-as-you-go bandwidth         •Popular free video hosting
                              consumption                      services allow you to reach a
•Create your own embed                                         wide audience:
codes                         •Appears as if hosted on              •YouTube, MetaCafe,
                              your site                             Veoh, DailyMotion, Blink,
•Increased Analytics                                                Break, Google Video, etc…
                              •Video Host Repository:
                                  •Converts video formats to   •Additional Benefits:
                                  .flv                              •Automatic .flv conversion
                                  •Provides embed codes             and bandwidth
                                  •Ex: EZS3                         •Video Site Portals allow
                                  http://www.EZS3.com               greater exposure within
                                                                    the video social network

                                                               •Open to Public
Searching for Videos
   Internal Search Features                       Search Engines

Internal search features will only        Video search engines index videos
return videos for that particular site.   available anywhere on the web and
                                          feature them in search results.
Examples:
• YouTube                                 Examples:
• MetaCafe                                • Google Video Search
• Vimeo                                   • Blinkx
•And More!                                • Ask3D Search
                                          •And More!
VIDEO SEO/ SHARING
Video Hub Page
Create a video hub page on
your website.
  Visitors are exposed to your
  other videos
  Search engine bots can crawl
  your other videos
Video Player Page: On-Page SEO
Optimize the title tag, description, keywords, and content
on the Web page.

If video exists on hosting server such as YouTube, make
sure the description has a link to your website.

Store your videos in one folder.
Video XML Sitemap
Search engines accept video
site maps.

Video XML sitemaps can set
autoplay functions upon
page loading and can
control the thumbnail of the
video.

Instructions:
http://www.google.com/su
pport/webmasters/bin/topi
c.py?topic=10079
Video Player Page: Off-Page SEO
Link to your videos from your
website.

Links tell search engines
what the video is about.

When using video hosting
providers, optimize the video
descriptions and profile.
                                 Link in YouTube
                                description going
SEO value is not from direct      to page where
                                 video is posted
links; however…
Upload Your Video to Sites: Tools
TubeMogul (http://www.tubemogul.com/ )– Free Service
Supports: Your Site, Blip.tv, Brightcove, Crackle, Daily Motion, Howcast, MetaCafe,
MySpace, Revver, Sclipo, StupidVideos, Veoh, Yahoo Video, YouTube, Viddler

HeySpread (http://heyspread.com/ )– Paid Service
Supports: Blip, DailyMotion, Facebook, MetaCafe, MySpace, PhotoBucket, PutFile,
Revver, Sclipo, Sevenload, Sumo, Veoh, Vimeo, VSocial, Yahoo, YouTube

TrafficGeyser (http://www.trafficgeyser.net/ )– Paid Service
Supports: Adhysterua, BoFunk, eSnips, Guba, iViewTube, Kewego, LiveVideo, MegaVideo,
MetaCafe, MotionBox, MySpace, PhotoBucket, Revver, Sharkle, Spike, u2upfly, Yahoo
Video, YouTube
    Also Supports PodCast Sites: Odeo, Plazoo, Podcast.com, PodcastAlley, PodcastBlaster,
    PodcastExcahgne, Podcastlikethat, RSS-network.com, ThePodLounge, Yahoo Podcast.
    Also Supports Blogs: Blog.com
    Also Supports Social Bookmarking: Backflip, Blinklist, Delicious, Furl, Getboo, Google Bookmarks,
    Netvouz, Technorati

VideoUploadPro (http://www.srtsoft.com/ )– Paid Software
Supports: AtomFilms, Blip.tv, BoFunk, Bolt, ClipShack, EvideoShare, Flurl, Guba, JumpCut,
LiveVideo, MySpace Video, PutFile, Sharkle, Veoh, Vimeo, Yahoo Video, YouTube
Upload Your Video to Sites: Manual
Download.com and CNET TV http://www.cnettv.com
Upload video here: http://video-upload.download.com/1200-21_54-
5150656.html

MSN Live Video http://video.msn.com/
Upload video here: http://video.msn.com/video.aspx?mkt=en-
us&wa=wsignin1.0

Break http://www.break.com/
Upload video here:
http://upload.break.com/content/upload/uploadmultiple.aspx

DivX’ Stage 6 (http://stage6.divx.com/)
Upload video here: http://stage6.divx.com/users/login/?notice=101
Video Search Engine Submissions
 Google Video
 Yahoo Video
 Search for Video
 Blinkx
 ClipBlast
 Pure Video
 Truveo
 AltaVista Video Search
 Grind TV
 AstraSearch
Video Business Directories
http://www.hotpluto.com
http://www.viddler.com
http://www.videosomething.com
http://adavisiontv.com
http://www.oneyellowspot.com
http://www.localville.com
And a lot more!
Offer Embed Codes
Invite web publishers to
promote your videos.

If you run your own
players, include a link to
                             Embed code
your site.                    example on
                             Metacafe.com



                                   Embed code
                                implemented on a
                               site with links going
                                 back to MetaCafe
Media RSS Feeds
MRSS was made by Yahoo and is
now supported by several video
search engines and video hosts.

Video hub pages should have
MRSS (Media RSS) feeds for
people to subscribe.

MRSS feeds are created
automatically for videos hosted
on professional video hosting
services.

More details on the standards
are found here:
http://search.yahoo.com/mrss
Video Analytics
Metrics
KPI’s
Analysis and Trends
Platforms Provide Video
Measurement Tools:
  Ex: TubeMogul
POLL
VIDEO SUMMARY
Content is Still King!

Video can be a waste of        A high quality video will:
time if:                          Get people talking
  You offer poor quality          Get reposted
  video or video without          Get links
  valuable content
                                  Get rankings on its own
  You do not have a call to
  action
  You do not brand it
   You do not integrate with
  other campaigns
Thank You!
                   Any Questions?
Benj Arriola
Benj.Arriola@BusinessOL.com

Follow BusinessOnLine’s SEO Team on Twitter: @SEOBusinessOL




Additional BusinessOnLine Resources:
 BusinessOnLine SEO Blog: http://www.businessol.com/seo-blog
 Search Engine Marketing Webinars On-Demand:
  http://www.businessol.com/news/main-webinars/archives/default.html

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Not Just Video—VideoSEO

  • 4. Search Engine Optimization (SEO) Maximizing brand exposure across the most popular search engines.
  • 7. Video Optimization Benefits Videos are taking up a lot Video links of real estate in search found in engine results search results Video assets take up many of the top spots Not as competitive
  • 10. Incorporate Branding Branding in the beginning of the video… …use of logos in the background… …and a call to action at the end of the video, including; links to your website, additional resources, etc..
  • 11. Break Up Videos Greater opportunity to create optimized web pages Additional Analytics Start of Video 1 End of Video 1 Can be used to : Create teaser for an educational call to action (upcoming seminar, educational training, etc.) Sell complete long version End of Video 2 End of Video 3
  • 12. Control Video Thumbnail Choose a thumbnail that will appeal to your users: Context Clues Branding Tips: YouTube displays the exact middle frame as the thumbnail image of the video MetaCafe allows you to select from 3 different thumbnails Customized Thumbnail. Video was viewed 39,033 taken from your video times.
  • 13. Video Meta Data When encoding your video, add descriptive, keyword-rich Meta data This video has no Meta Data
  • 14. Video Export Settings Ideal CODECs, refresh rates, video dimension size, and more. Windows Movie Maker: http://www.microsoft.com/windowsxp/using/ moviemaker/create/saveforweb.mspx Mac iMovie: http://www.freevlog.org/index.php/2007/03/1 9/41-compress-for-the-web-imovie/ Mac FinalCutPro and iMovie: http://www.freevlog.org/index.php/2006/12/1 3/screencast-h264-ipod-compression-from- imovie-and-final-cut-pro/ Mac/Windows QuickTime Pro: http://www.freevlog.org/index.php/2006/04/2 6/443/
  • 15. Various Video Formats .flv (Flash Video) is the most widely used video format. Offer other file formats for search engines and always give the option to view in .flv for humans. Guide on video formats: http://www.cepro.com/ar ticle/the_ultimate_guide_ to_digital_video_formats
  • 16. Keyword-Rich File Naming Video titles often appear on the page. If your users don’t know what the video is about, they probably won’t click on it. Example: Video1.avi search-engine-optimization-video-tips.avi
  • 17. Invite to Subscribe If you are building a series of videos, or will be creating on an ongoing basis, invite viewers to subscribe to your channel. Call to action to subscribe to their videos.
  • 18. Invite User Feedback Ask for user feedback, suggestions, comments, etc. Control comments by placing in moderation Respond to comments and interact with your users Conversations will fuel better placement
  • 20. Video Hosting Options Hosting on Your Paid Video Hosting Free Video Hosting Own Site •Pay up-front for bandwidth •Pay-as-you-go bandwidth •Popular free video hosting consumption services allow you to reach a •Create your own embed wide audience: codes •Appears as if hosted on •YouTube, MetaCafe, your site Veoh, DailyMotion, Blink, •Increased Analytics Break, Google Video, etc… •Video Host Repository: •Converts video formats to •Additional Benefits: .flv •Automatic .flv conversion •Provides embed codes and bandwidth •Ex: EZS3 •Video Site Portals allow http://www.EZS3.com greater exposure within the video social network •Open to Public
  • 21. Searching for Videos Internal Search Features Search Engines Internal search features will only Video search engines index videos return videos for that particular site. available anywhere on the web and feature them in search results. Examples: • YouTube Examples: • MetaCafe • Google Video Search • Vimeo • Blinkx •And More! • Ask3D Search •And More!
  • 23. Video Hub Page Create a video hub page on your website. Visitors are exposed to your other videos Search engine bots can crawl your other videos
  • 24. Video Player Page: On-Page SEO Optimize the title tag, description, keywords, and content on the Web page. If video exists on hosting server such as YouTube, make sure the description has a link to your website. Store your videos in one folder.
  • 25. Video XML Sitemap Search engines accept video site maps. Video XML sitemaps can set autoplay functions upon page loading and can control the thumbnail of the video. Instructions: http://www.google.com/su pport/webmasters/bin/topi c.py?topic=10079
  • 26. Video Player Page: Off-Page SEO Link to your videos from your website. Links tell search engines what the video is about. When using video hosting providers, optimize the video descriptions and profile. Link in YouTube description going SEO value is not from direct to page where video is posted links; however…
  • 27. Upload Your Video to Sites: Tools TubeMogul (http://www.tubemogul.com/ )– Free Service Supports: Your Site, Blip.tv, Brightcove, Crackle, Daily Motion, Howcast, MetaCafe, MySpace, Revver, Sclipo, StupidVideos, Veoh, Yahoo Video, YouTube, Viddler HeySpread (http://heyspread.com/ )– Paid Service Supports: Blip, DailyMotion, Facebook, MetaCafe, MySpace, PhotoBucket, PutFile, Revver, Sclipo, Sevenload, Sumo, Veoh, Vimeo, VSocial, Yahoo, YouTube TrafficGeyser (http://www.trafficgeyser.net/ )– Paid Service Supports: Adhysterua, BoFunk, eSnips, Guba, iViewTube, Kewego, LiveVideo, MegaVideo, MetaCafe, MotionBox, MySpace, PhotoBucket, Revver, Sharkle, Spike, u2upfly, Yahoo Video, YouTube Also Supports PodCast Sites: Odeo, Plazoo, Podcast.com, PodcastAlley, PodcastBlaster, PodcastExcahgne, Podcastlikethat, RSS-network.com, ThePodLounge, Yahoo Podcast. Also Supports Blogs: Blog.com Also Supports Social Bookmarking: Backflip, Blinklist, Delicious, Furl, Getboo, Google Bookmarks, Netvouz, Technorati VideoUploadPro (http://www.srtsoft.com/ )– Paid Software Supports: AtomFilms, Blip.tv, BoFunk, Bolt, ClipShack, EvideoShare, Flurl, Guba, JumpCut, LiveVideo, MySpace Video, PutFile, Sharkle, Veoh, Vimeo, Yahoo Video, YouTube
  • 28. Upload Your Video to Sites: Manual Download.com and CNET TV http://www.cnettv.com Upload video here: http://video-upload.download.com/1200-21_54- 5150656.html MSN Live Video http://video.msn.com/ Upload video here: http://video.msn.com/video.aspx?mkt=en- us&wa=wsignin1.0 Break http://www.break.com/ Upload video here: http://upload.break.com/content/upload/uploadmultiple.aspx DivX’ Stage 6 (http://stage6.divx.com/) Upload video here: http://stage6.divx.com/users/login/?notice=101
  • 29. Video Search Engine Submissions Google Video Yahoo Video Search for Video Blinkx ClipBlast Pure Video Truveo AltaVista Video Search Grind TV AstraSearch
  • 31. Offer Embed Codes Invite web publishers to promote your videos. If you run your own players, include a link to Embed code your site. example on Metacafe.com Embed code implemented on a site with links going back to MetaCafe
  • 32. Media RSS Feeds MRSS was made by Yahoo and is now supported by several video search engines and video hosts. Video hub pages should have MRSS (Media RSS) feeds for people to subscribe. MRSS feeds are created automatically for videos hosted on professional video hosting services. More details on the standards are found here: http://search.yahoo.com/mrss
  • 33. Video Analytics Metrics KPI’s Analysis and Trends Platforms Provide Video Measurement Tools: Ex: TubeMogul
  • 34. POLL
  • 36. Content is Still King! Video can be a waste of A high quality video will: time if: Get people talking You offer poor quality Get reposted video or video without Get links valuable content Get rankings on its own You do not have a call to action You do not brand it You do not integrate with other campaigns
  • 37. Thank You! Any Questions? Benj Arriola Benj.Arriola@BusinessOL.com Follow BusinessOnLine’s SEO Team on Twitter: @SEOBusinessOL Additional BusinessOnLine Resources:  BusinessOnLine SEO Blog: http://www.businessol.com/seo-blog  Search Engine Marketing Webinars On-Demand: http://www.businessol.com/news/main-webinars/archives/default.html