Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share) raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23 million in Facebook stock. Instagram is a mobile photo and video social media networking application that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan. Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by Facebook provides a solution to build out social media photo and video content mobile apps which had been lacking says James Rickman III, Director of iHuman Evolution.

1. Facebook Mobile Retail eCommerce Social Media
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Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share)
raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived
despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23
million in Facebook stock. Instagram is a mobile photo and video social media networking application
that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr,
LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark
Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan.
Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by
Facebook provides a solution to build out social media photo and video content mobile apps which had
been lacking says James Rickman III, Director of iHuman Evolution.
The opportunities here for Facebook to provide users with a platform to share their experiences in a
visual way also provides the ability to for individuals to create news stories and product
recommendations.
Combining this type of mobile social media
content technology with Facebook’s recent
acquisition of Karma Science Inc. (tailored gift
mobile device ecommerce app) makes a lot of
sense. It also acquires a new team of highly
skilled mobile Internet marketing programmers
that are now part of the Facebook team
comments Mr. Rickman. The tight integration
Facebook has with ecommerce gaming apps
like Zynga make it a potentially valuable
educational platform.
The Karma purchase by Facebook is
particularly exciting because it enhances the customer experience allows people to shop and accept
gifts on their mobile device. Its social media ecommerce in its truest form states, James Rickman III
Director of iHuman Evolution. Karma provides shoppers with the option of accepting gifts from friends,
swapping the gift for another of equal value and donating the gift to a local charity. It’s a better consumer
experience that is socially conscious building value and putting the power in the hands of
individuals.
Today, Google has 66% of the U.S. search engine traffic. However, Facebook is poised to announce a
mobile search engine capable of capturing its 900+ million users instantly. iHuman Evolution research
data shows that Facebook demographics have 50% of user between the ages 18 – 34 years old. This
new generation Y also comprises 50% of the world’s population. It’s a reason we’ve seen the Middle
East uprisings and U.S. Occupy movements, comments Mr. Rickman. Like the 1960’s when we saw
Woodstock, now a new generation of people is rapidly imposing their vision on the world. Information
moves in real time now through mobile Internet devices across global borders. That’s a scary prospect
for governments and companies trying to control their image and message.
eCommerce social media will displace traditional brick and mortar in a sense as the cost efficiencies are
realized versus expense overhead and static business inventory. The challenge arises to simplify tax
codes across the board to promote seamless mobile ecommerce worldwide. Dispute resolution laws like

2. those pioneered in Singapore will become common place and cost effective in handling issues. Pricing
will also be a challenge in foreign markets as Facebook moves to capture mobile ecommerce. Currency
exchange issues during Facebook commerce are easy to handle using services like Zangya, Zash
Pay, PayPal and MoneyGram.
Today, we see the explosion of entrepreneurs in places like Africa, Brazil, Australia, Canada, India,
China, South Korea, Indonesia, Singapore, and Malaysia. Facebook is well positioned in world markets
with 32% users (179 million) in the United States and Canada. Europe ranks second in total penetration,
with 229 million out of the region's 595 million people, or 38 percent, using the service. In Asia,
Facebook counts 212 million users, just 5 percent of the 4.3 billion people who live there. And the rest of
the world isn't much better; according to Facebook, 225 million use the service, or 11 percent of the 2.01
billion people. There’s a lot of growth potential ahead for Facebook in the mobile Internet marketplace
particularly in Asia. It’s a matter now to open up the Chinese market that will involve political pressure
from the U.S. leaders in Washington D.C.
Facebook advertising revenues should reach $6.70 billion in 2013 says James Rickman III, Director
of iHuman Evolution. We estimate about 28% to 30% ad growth on Facebook over the next 18-
months. Now that it’s a public company, Facebook must move aggressively to deliver value to stock
holders. This can be accomplished through partnerships between Facebook and mobile device
manufacturers such as Barnes & Noble (NOOK), Amazon (Kindle), Apple, Nokia, Samsung, LG and
telecommunications network companies like AT&T, Verizon and others.
The success of Facebook going forward hinges on its ability to rapidly transform the Facebook social
network into the Facebook ecommerce social media experience. Mark Zuckerberg and his team must
develop a new business model that creates sustainable retail mobile Internet marketplaces worldwide.
The key to Facebook accomplishing this goal is innovation and the ability to lead the world in creating
powerful consumer experiences says James Rickman III, Director of iHuman Evolution.