There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
2. Agenda
1. Setting a Baseline
2. Converting Interest Into
Attention
3. Attention Grows Into Value
4. Value Leads to Relationships
5. Relationships create Trust
3. About Me
Chris Muccio
Chief Digital Business Strategist
www.SocialFusion.com
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Executive driving revenue growth through
innovative & strategic uses of digital technology
24 years of corporate, consulting and small
business success
Authored Amazon Best Seller
Creator of the CR3 Digital Growth Summit –
(www.CR3Now.com)
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Connect with me at
www.LinkedIn.com/In/ChrisMuccio
4. Let’s Have a Little Fun…
250+ Million Users on LinkedIn…
What Number are You?
5. Let’s Have a Little Fun…
250+ Million Users on LinkedIn…
What Number are You?
6. Quick Poll Question
What is “success” for you on LinkedIn?
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Getting new job
Finding talent to hire
Generating new sale
Building leads
Engaging target audience
Other
11. LinkedIn “Warms” Cold Leads
LinkedIn Profile
His Column
Traffic
• Credibility
• Connect / Lead
• “Drive” traffic
12. LinkedIn “Warms” Cold Leads
LinkedIn Profile
His Column
Traffic
Website
• Lead Generation
• Buying Decision
• Credibility
• Connect / Lead
• “Drive” traffic
Key Point
Focus the
Awareness toward
the action you want
to occur
13. Awareness Ongoing Revenue
• Corporate America
• Now – Small
Business Owner
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“always add value”
14. Awareness Ongoing Revenue
Build Network
Initial Follow up
Connected with
old colleagues
Messaged Lorraine
Daily Post
1 of 3/day
15. Awareness Ongoing Revenue
Build Network
Initial Follow up
Connected with
old colleagues
Messaged Lorraine
Received Offer
Interest
Speaking
Engagement
$
Daily Post
1 of 3/day
Conversions
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Revenue Production
Received offers to speak
across US
Three years later, still
receiving paid offers to
speak
18. Existing Platforms
Business Platform
Points to Ponder:
• HR, Accounting, eCom, CRM, etc
• We implement with:
• Plan, Goal & Strategy
• Allocate time, resources, outside help
• Sustain
What do we Generally Do?
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Desired Direction
Preparation
Sustained Effort
Target Audience
Vs.
Vs.
Vs.
Vs.
Signing On
Haphazard Use
Start and Stop
Anyone
19. Where to Use?
Consider this:
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Not… “plug & play”
revenue generator
Conduit… meeting people
/ relationship building
Effective… with
integration
42. “WARM”: Content in the Activity Stream
Provide a Link
Post
1. Can share directly to Twitter
2. Can share directly with
Connections
Like
Comment
Say Something
Update my
Profile
Endorsements
43. “WARM”: Content in the Activity Stream
Provide a Link
Post
1. Can share directly to Twitter
2. Can share directly with
Connections
Key Points
1. Keep you “Top of Mind”
2. Activity should SUPPORT
your Goal
3. Sustain Your Activity
4. You can “drive” traffic
Like
Comment
Say Something
Update my
Profile
Endorsements
45. “TARGETED”: LinkedIn Groups
Key Points
1. Multiple Paths for Visibility
2. Where - 3 to 5 Groups
3. Who – Target Audience
4. When – Multiple Times/Week
5. How – Offer relevance
46. Quick Poll Question
Are you strategically growing
relationships?
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Yes
Yes, but very slowly
More Work to Do
Not Really
47. Visibility Summary
“Effective”
Warm Contacts(possible ideas)
• ACTION ______________________________
Cold Contacts
• ACTION ______________________________
Groups
• ACTION ______________________________
Amount of Time
• ACTION ______________________________
51. Time & Sustained Communication
Time Efficient
“Tasks in Under 10 Minutes”
VERY QUICK
1. Glance at Notifications Tab
2. Check your Emails for Updates
3. Scan Activity Stream
4. Scan Google Alerts
5. Endorse someone
QUICK
1. Respond to Endorsement
2. Interact in your Groups
3. Interact on Your Company Page
4. Message People
52. “Pat on the Back”
…Bragg for someone else
Things to Consider
• Makes someone feel good
• Takes about a second
• Shows up on your activity
stream
• Gives someone a reason to
contact you
• Gives you a reason to contact
someone
53. Relationships & Trust
Engagement
1. Target Audience
2. Demonstrate Expertise
3. Offer Items of Value
4. Time / Sustained Communication
5. Call to Action
54. Relationships & Trust
Post Daily Activity
Engagement
Daily Group Interaction
1. Target Audience
Co. Page Interaction
2. Demonstrate Expertise
3. Offer Items of Value
“Pat on the Back”
4. Time / Sustained Communication
5. Call to Action
55. Relationships & Trust
Engagement
1. Target Audience
2. Demonstrate Expertise
3. Offer Items of Value
4. Time / Sustained Communication
5. Call to Action
9 Tasks in < 10 Minutes
“Click to Learn More”
57. Final Polling Question
Is Your Current LinkedIn
Network Comprised of…
• Nurtured & Engaged Leads
• Friends & Business Connections
• Anyone Who Invites Me
60. More Active Built Following
Increase Activity
Group Grew
Wanted to be more active on
LinkedIn
Global membership and participation
Conversions
Created Group
30 Day Linking Blitz
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Activity & Contacts
Group is Growing and
Expanding Around World
Built More Relationships
Received Revenue
Opportunities