October 27, 2008 - BurrellesLuce Executive Vice President, Steve Shannon presented on "Copyright Compliance: What Every PR Professional Needs to Know," at the 2008 PRSA International Conference.

1. What every PR professional needs to know about Copyright Compliance Steve Shannon, Executive Vice President October 27, 2008

3. Bad news: PR professionals under fire – just for doing their job SIAA Anti-Piracy 2007 Year in Review, 2007 “ In September, SIIA settled its first case … on behalf of member companies the Associated Press, Dow Jones & Co., Nielsen, Reed Elsevier and United Press International. The consulting firm Knowledge Networks, Inc. had routinely taken copyrighted articles owned by these and other publishers and included copies in a “press packet” it distributed to employees, first in paper form and later by e-mail. The firm agreed to a $300,000 settlement, and committed to take remedial measures …”

9. SIIA Op-Ed piece in PRWeek By Keith Kupferschmid, SVP of intellectual property policy and enforcement at the Software & Information Industry Association Read the article www.prweekus.com/Copyright-compliance-is-easy-choice/article/57853/

10. SIIA banner ads on PRWeek

11. Sounds scary! How can I share and measure my media relations results?

13. Option B