* 59% of job seekers at least somewhat agree that what is said by others about a company is more important in how they form their opinion of that company than what the company says about itself. * 70% of job seekers at least somewhat agree that positive posts and comments from fans or followers ona company's social media site would make them more likely to apply for a job at that company. * 63% of job seekers at least somewhat agree that they would have a better impression of a company that responds to negative posts/comments made by users on their social media site than companies who do not address negative comments/posts.

1. SOCIAL MEDIA CAN SHAPE HOW
JOB SEEKERS PERCEIVE YOUR COMPANY
57% expect a company to interact with its fans/followers.
59%
of job seekers at least somewhat agree that
70% 63%
of job seekers at least somewhat agree that
of job seekers at least somewhat agree that
what is said by others about a company is they would have a better impression of a
positive posts and comments from fans or
company that responds to negative posts/
more important in how they form their opinion followers on a company’s social media site comments made by users on their social
of that company than what the company says would make them more likely to apply for a media site than companies who do not
about itself. job at that company. address negative posts/comments.
Active and passive job seekers say they use a company’s social media page to
apply to jobs posted, ask and get answers to questions and get info not in the company website.
IS YOUR SOCIAL MEDIA PRESENCE PROVIDING THIS?
Survey Methodology: Personified, a division of CareerBuilder, surveyed more than 2,500 active
and passive job seekers nationwide across industries from May 24 to June 6, 2010.