Surviving the post algorithmic organic apocalypse
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We live in a post algorithmic Organic Reality. At any minute, our sites can be penalized or lose 70% of their organic traffic. How to can you survive and thrive in these conditions? This presentation sets out to assist those looking to increase their visibility through these harrowing times.
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Surviving the post algorithmic organic apocalypse
- 1. Surviving the Post Algorithmic Organic Apocalypse
- 2. Surviving the Post Algorithmic Organic Apocalypse
- 3. Surviving the Post Algorithmic Organic Apocalypse
- 4. Surviving the Post Algorithmic Organic Apocalypse This Nightmare is Real
- 5. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment
- 6. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Panda • Onsite Content • Quality of Content • Semantic Structure • Missing or Unorganized Content Elements • Misspelled Words • Unnatural Language within Content • % of Cross Domain Duplicate Content • % of Sitewide Duplicate Content • Bounce Rate Metrics Panda affects the entire website. It is not a page by page penalty.
- 7. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Penguin • Backlink Quality • Backlink Authority • Backlink History • Over-optimized Anchor Text • Paid Links • Link Spam Blog Commenting Forum Profiles Forum Spamming Article Syndication Directory Spam Sitewide Footer Links Paid Links Link Farms Blog Networks
- 8. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Hummingbird • Parses entire search strings, not just words within strings • Tries to better match search queries to the searcher’s intent • The future of Google • Will force Ecoms to provide non-commercial content
- 9. Surviving the Post Algorithmic Organic Apocalypse Threat Assessment: Vince • Pushes big brands higher in rankings • Gives more weight to larger brands
- 10. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat
- 11. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Optimized H1 Tag>Page Title>Proper Semantic Structure>Quality Content>Proper Navigation>UX>Engaging Content>Fast Page Speed>Proper Canonical Elements>Optimized Crawling & Indexing Elements>Quality Backlinks>Social Shares = Highly Relevant Ranking Signal
- 12. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Still the most important Single element for Organic Search
- 13. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda • Quality content has a distinguishable flow • Title, Content, heading and all other elements will have a relationship to one another • Content about a subject has predictable words and variations that should be present in the content
- 14. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda • One Canonical Site Structure • WWW. • Non-WWW. • HTTP:// • HTTPS:// • /home • /default.aspx • /index.php
- 15. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda
- 16. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Cross Domain Duplicate Content • Using manufacturer descriptions • Syndicating content • Sharing your content on other sites
- 17. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Sitewide Duplicate Content • Site.com/blue-widget • Site.com/category1/blue-widget • Site.com/category2/blue-widget • Site.com/category/widget?color=blue • Site.com/category/widget?color=white • Site.com/category/widget?color=red
- 18. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access
- 19. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access
- 20. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Control Google’s Access Search Operators • Site:yoursite.com • Site:yoursite.com “snippet of text” • Site:yoursite.com inurl:search
- 21. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Screaming Frog • • • • • • Error Pages Redirects Duplicate/missing Headings Duplicate/Missing Title Tags Canonical Issues Crawling issues
- 22. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda
- 23. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Action Steps • Set Domain Canonical using 301 Redirect • Set page level Canonicals • Canonical Tag • Robots.txt • Meta Robots Noindex • Nofollow non-useful portions of your site • Account • Wishlist • Search • Checkout Pages • Cross Domain Duplicate Content • Hide pages from Google • Title Tag Optimization • Heading Optimization • No Headings in Navigation • One H1 per page
- 24. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Performance Ratio # of Pages with Organic Traffic / # of Indexed Pages x 100 2,650 pages bringing in organic traffic on a site with 45,000 pages indexed (2650/45,000)x100=5.89%
- 25. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Ratio
- 26. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Panda Content Ratio
- 27. Surviving the Post Algorithmic Organic Apocalypse Neutralize the Threat: Penguin/Hummingbird/Vince
- 29. True Scalability This is not scale
- 30. True Scalability Research. Create. Promote
- 32. Hummingbird Connection • Content Consumers need content to consume • Create non-commercial link assets
- 33. Penguin Connection • Links to Content Pages = Increased rank for Product pages
- 34. Vince Connection • Big Brands create authoritative content • Big Brands have useful content for their consumers
- 35. If You Build it They Will Come
- 39. Soovle.com
- 40. Soovle.com
- 42. Know the Voice of each Niche • Different people in different niches behave differently • Don’t use one niche’s voice in another niche.
- 43. Know the Voice of each Niche
- 44. Competitive Research Look for Content Identifiers in Competitors' Site Navigation Content Identifiers: • /blog • /articles • /news • /resources • /white-papers
- 45. Competitive Research Majestic SEO Find Competitors’ Top Pages Look for Top Pages that are Content based • • • Know what people are linking to Know what people are sharing Know what people are interested in
- 47. Insert AFC Examples HERE
- 48. Easy Whitehat Backlink Wins • • • • MajesticSEO Screaming Frog Check my Links Advanced Search Operators
- 50. Competitors’ Broken Links 404 Error 301 Redirect 302 Redirect
- 51. Finding Resources through Search Advanced Search Operators • “keyword phrase” inurl:resources • “keyword phrase” intitle:links
- 52. Broken Resource Links Chrome Extension: Check My Links bit.ly/VxXHSq
- 53. Beyond Links
Hinweis der Redaktion
- Your site ranks lower bwcause of the lower quality pages. They bring the entire site down
- 3 types of links
- Informational queries and transactional queries
- No headings in Template or Navigation elements. No more than 1 H1 per page
- Talk about the canonical tag being introduced before pandaa, before google could enforce duplicate content penalties
- Talk about the enforcement of panda
- How to build scalable niche content marketing plan for Link Acquisition.Easily get Relevant Valuable linksone sentence. Basic form