1. LinkedIn For Business
Development
With
Bryn Bowersock

2. Client Referrals
Using LinkedIn to get introductions

5. 3 Pronged Approach
1. Getting our message out virally – in front of
people that we don’t even know we don’t know
– Leveraging Groups
2. Identifying who we know that knows who we
want to know – who in our warm market can get
us introductions
3. Leveraging our Networking Groups, Referral
Sources and Strategic Alliances

6. If we are asking for Introductions and
Getting our Message out Virally…what is
the first thing that is going to happen?

7. Does your profile tell your story?
Headline

8. Your History
• LinkedIn will find people you may know
• You can search for people in your connections
based on your resume
• Builds rapport with Alumni and Past Co-workers

9. Websites, Twitter and URL
• Use all 3 websites
• Connect to twitter even if you don’t want to
• Customize your URL

10. Summary & Specialties
• Value proposition – what are you bringing to the
table
• Specialties – list everything you do/offer

11. Contact Information
• The one place that everyone on LinkedIn can
see regardless of whether they are in your
network

12. Applications
• Slideshare - Add
Videos, PDFs,
PowerPoint
Presentations
• Events – Post
and find
networking
events

13. Post an Update Status
• Make sure you always include a link to your
website
• Use content like blogs or press releases
• Talk about what they want to hear not what you
want to say

14. Share with Groups Part 1
• This will only work if you have a link in your
posting

15. Share with Groups Part 2

16. Share with Groups Part 3

17. Who will see it?
• It will get into their LinkedIn in box and their email!

18. Who do you know that knows who you
want to know?

19. Do you ever prospect by Company?

20. Who do you know there?

21. Who can you ask for introductions?

22. Advanced Searches
Search by Filters

23. Lets Target by Title!
Advanced Searches

24. Lets Target by Title!
Advanced Searches

25. Saved Searches
• LinkedIn does the prospecting for you every week

26. Asking for the Introduction
• You don’t have to use an email or LinkedIn message,
you can call them the old fashioned way

27. Exporting Connections
• Import into
Constant
Contact
• Use with
Referral Sources
an Strategic
Alliances

28. LinkedIn For Business Development
• Get your profile to tell your story
• Post Updates
• Share in Groups
• Create and Save Your Filtered Searches
• Write Your Introduction Paragraph
• Connect with Networking Partners on LinkedIn
• Meet with Referral Sources an Strategic Alliances
• Teach them how to leverage LinkedIn too…

29. Referrals are our Best Compliment
Or introduce them to BDU and we can teach them
how to work with you to make warm introductions!
Fill out your evaluation forms and enter to win a FREE
BDU LinkedIn Workbook!