From The 2011 Gol

1. Strategies and Tactics to
Maximize Facebook
Would you like an avalanche of customers
singing your praises every day?
bryankorourke.com

2. Strategies and Tactics to Maximize
Facebook | bryankorourke.com
www.bryankorourke.com Facebook

3. Strategies and Tactics to Maximize
Facebook | bryankorourke.com
five key topics

4. A Few Thoughts Before We Get
Started | bryankorourke.com
Before We Start

5. All Of Today’s Content And More
Is Here | bryankorourke.com
www.bryankorourke.com
Bryan K. O’Rourke

6. Before We Get Started - Diverse
Topic & Audience | bryankorourke.com
I’m Not Going To Cover Everything
so contact me for customized advice

7. Before We Get Started - A
Warning | bryankorourke.com
WARNING!
if your health club
isn’t clean, customer
service isn’t
excellent, and
members aren’t
happy, social media
will not help you - it
Facebook Isn’t A Silver Bullet will hurt you.

8. Before We Get Started - A
Warning | bryankorourke.com
www.unitedbreaksguitars.com

9. Before We Get Started - A
Warning | bryankorourke.com
Gary Vaynerchuk
9

10. Before We Get Started - Transparency
& Authenticity | bryankorourke.com
www.bryankorourke.com The New Consumer

11. Before We Get Started - Useful
Resources | bryankorourke.com
Get This Useful
Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide

12. Before We Get Started - Useful
Resources | bryankorourke.com
Get This Useful
Guide

13. Strategies and Tactics to Maximize
Facebook | bryankorourke.com
Overview
1. Marketing Strategy
2. Building Presence
3. Advertising
4. Getting Viral
5. Points Of Emphasis
13

14. Adding Facebook To Your
Marketing Strategy | bryankorourke.com
What Is It ? concentrate
limited resources
on the greatest
opportunities to
increase sales and
1
achieve a
sustainable
competitive
advantage.
Point Is To Build Your Business - Retention

15. Adding Facebook To Your
Marketing Strategy | bryankorourke.com
big mistake: Do You Know ?
failing to plan 1. Target Audience
2. Objective
3. Content Strategy
4. Who & When
5. Response Plan
6. Measuring Results

16. Marketing Strategy - An Example |
bryankorourke.com
What’s The Strategy ?
www.bryankorourke.com

17. Marketing Strategy - An Example |
bryankorourke.com
Who, Where, What, & How
• Reach 1,200 instructor registrants
– Cool Video Content $500.00
– Targeted Facebook Ads 600.00
– Customized URL www.lonestar2011.com 8.00
– Mobile Landing Site Free
– SMS Marketing 160.00
– Total Campaign $1,268.00
Bryan K. O’Rourke

18. Content Is King !
www.wooshii.com
www.bryankorourke.com www.lonestar2011.com video

19. Mobilized Integrated
Website - FREE
www.lonestar2011.com

20. Mobilized Integrated
Website - FREE

21. Event Outcomes Thus Far
June 23 - 3 Week
Campaign
Ads 254,000 Impressions
Ads 2,500 Clicks
Over 2,000 New Page “Likes”
Over 200 New Registrants
(Now 812 In Total)
www.lonestar2011.com

22. Adding Facebook To Your
Marketing Strategy | bryankorourke.com
To Enable Facebook You Must Resource
It And Integrate It Into Your Overall
Marketing.

23. How To Build Your Facebook
Presence | bryankorourke.com
2
Presence

24. Engage Your Members By Using The
Right Tools | bryankorourke.com
The Platform Is Important
Create A User Experience
Page Not A Profile
24

25. Engage Your Members By Using The
Right Tools | bryankorourke.com
25

26. Facebook Presence - Promote Your
Page Everywhere | bryankorourke.com
Email Signatures
Print Ads
Front Desk Sign
Integrated In Web Site
Make Sure You Have A
26 Vanity URL

27. Facebook Presence - Promote Your
Page QR Codes | bryankorourke.com
27

28. Facebook Presence - Use Places &
Promote Check-Ins | bryankorourke.com
28

29. How To Build Your Facebook
Presence - Content | bryankorourke.com
Use A Product Like Google Reader
To Identify Good Content To Share
Bryan K. O’Rourke

30. How To Build Your Facebook
Presence - Content | bryankorourke.com
Use A Product Like bit.ly
To Track What Information Is Getting Most Consumed
30

31. How To Build Your Facebook
Presence - Content | bryankorourke.com
Pictures &
Video Are
Best Content 31

32. How To Build Your Facebook
Presence - Content | bryankorourke.com
Bryan K. O’Rourke

33. How To Build Your Facebook
Presence - Content | bryankorourke.com
Use Tools Like
www.animoto.com
www.imovie.com
33

34. Advertising On Facebook
bryankorourke.com
3

35. Advertising On Facebook
bryankorourke.com
www.bryankorourke.com 3
Facebook Ads

36. Advertising On Facebook
bryankorourke.com
www.facebook/ads
36

37. Getting Viral With Facebook
bryankorourke.com
4

38. Getting Viral With Facebook
bryankorourke.com
What Does Viral Mean ?
Viral marketing, viral advertising, or
marketing buzz are buzzwords referring to
marketing techniques that use pre-existing
social networks to produce increases in brand
awareness or to achieve other marketing
objectives (such as product sales) through
self-replicating viral processes, analogous to
the spread of viruses or computer viruses.
38

39. Getting Viral With Facebook
bryankorourke.com
How Do You Achieve It ?
1.Your Following
2.Your Interaction
3.Your Content
4.Your Headline
5.Timing
6.Give Away Something
39

40. A Few Facebook Tips To Emphasize
bryankorourke.com
5
4

41. A Few Tips | Be Wary Of “Experts”
bryankorourke.com
don’t hire a marketing firm
41

42. A Few Tips | Use The Resources
bryankorourke.com
The Official Facebook Channel
Get This Useful
Guide
http://www.slideshare.net/truthdefender/facebook-best-practice-guide
42

43. A Few Tips | Get A Platform
bryankorourke.com
43

44. A Few Tips | Keep Your Eyes Open
For What’s Coming | bryankorourke.com
44

45. Strategies and Tactics to Maximize
Facebook | bryankorourke.com
Wrap Up
1. Marketing Strategy
2. Building Presence
3. Advertising
4. Getting Viral
5. Remember Tips
45

46. A Few Tips | Let Me Know How I
Can Help You | bryankorourke.com
follow me for the latest
& contact me for help
www.bryankorourke.com
46

47. Thank You !
Strategies and Tactics to
Maximize Facebook
Would you like an avalanche of customers
singing your praises every day?
bryankorourke.com