PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media
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In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.
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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media
- 1. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.com PT Business Summit - Sydney AU 2011 1
- 2. 2
- 3. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.com PT Business Summit - Sydney AU 2011 3
- 4. BROAD 4
- 5. Hang With ME 5
- 6. 3 6
- 8. ? & WRAP UP 8
- 9. 1. WHAT & WHY ? 9
- 10. story
- 11. “The Purpose Of Business Is To Create And Keep A Customer” Peter Drucker
- 12. WORD OF MOUTH
- 14. social media” term “ misnomer making one on one scalable
- 15. “the era of the humanization of business. “ Big Change cultural
- 17. SOCIAL MEDIA DRIVERS http://europeanwebreport.ning.com http://europeanwebreport.ning.com 17 5 factors
- 18. COLLABORATIVE CONSUMPTION www.bryankorourke.com rachel botsman new business models 18
- 19. COLLABORATIVE CONSUMPTION TRENDS 19
- 20. MANY STILL don’t BELIEVE it 20
- 21. Remember ? 2000 - Internet Bubble 21
- 22. YOU IF don’t Someone ELSE WILL
- 23. 2. HOW: 23
- 24. How ? Read This
- 25. How ? Read These 25
- 26. “What Organization Are You Working “With” ?
- 27. Consumers & Organizations 27 The New Social Paradigm
- 28. 8 “to dos” 28
- 29. 1st - a story 29
- 30. Bread and Personal Training ? #1 attitude - really care 30
- 31. caring is highly underrated 31
- 32. #2 have a game plan 32
- 33. “don’t measure with a micrometer mark with a paint brush and cut with an axe” 33
- 34. #2 What’s the Plan ? •Consider all 8 points •What are you REALLY trying to do? 34
- 35. learn from others 35
- 36. #3 Be YOU 36
- 37. #2 Be YOU •define your BRAND •do YOU resonate ? 37
- 38. 38
- 39. 39
- 40. Trill Fitness Marathon Challenge and fundraiser for the Juvenile Diabetes Research Foundation 40
- 41. your reputation ? google your name 41
- 42. #4 Right Platforms 42
- 44. PERSONALIZE social platforms - get these 44
- 45. 45 www.about.me
- 46. 46
- 47. BLOG 47
- 48. web site platforms 48
- 49. web site platforms 49
- 50. web site templates 50
- 51. get several personalized URLS’s 51
- 52. learn from others 52
- 53. MOBILITY 53
- 54. 54
- 55. 55 #5 get help
- 56. 56
- 57. 57
- 58. 58
- 59. 59
- 60. don’t hire social media services to spam for you 60
- 61. #6 Build Your Network 61
- 63. Use Twitter The Right Way 63
- 64. #7 cool relevant stuff 64
- 65. #7 Cool Content • Google Reader • Relevant • Fresh 65
- 66. PRODUCE VIDEO CONTENT produce your own video 66
- 67. produce your own video 67
- 68. video content 68
- 69. #8 use smart tools 69
- 70. 70
- 71. 71
- 72. analytics - bit.ly 72
- 73. analytics - bit.ly 73
- 74. analytics - bit.ly 74
- 75. 75
- 76. ? & WRAP UP 76
- 77. 1. WHAT & WHY ? 77
- 78. HOW: 8 “to dos” •1 Right Attitude •6 Build Your Network •2 Plan •7 Use Cool Content •3 Be YOU •8 Use Smart Tools •4 The Right Platforms •5 Get Help 78
- 79. your business 79
- 80. questions how can i help you ? @bryankorourke 80
- 81. Thanks ! all content available @ 81