Bryan K. O'Rourke's presentation to the Soldier Family Action Planning Symposium delivered to the Army's MWR leadership on January 26, 2010 in Louisville, KY.

1. Leveraging Technology & Social Media to
Impact Military Community Wellness &
Quality of Life
Family and MWR
Soldier Family Action Plan Training Symposium 2010
January 2010
Bryan K. O’Rourke, MBA

2. Leveraging Technology & Social Media to Impact
Military Community Wellness & QOL
Bryan K. O’Rourke, MBA
all content available on my site @
www.bryankorourke.com

3. Leveraging Technology & Social Media to Impact
Military Community Wellness & QOL
What should you come away with ?
1. Understand key technology trends
2. Understand social media trends
3. Review Wellness & QOL Opportunities
4. Review Potential Impact of Adoption

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Military Community Wellness & QOL
Before we start a word from Seth Myers

5. Seth Myers
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Thanks Technology

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Military Community Wellness & QOL
QOL Military & Their Families

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Military Community Wellness & QOL

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Military Community Wellness & QOL
West
Point

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Military Community Wellness & QOL
AF
Academy

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Military Community Wellness & QOL

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Military Community Wellness & QOL
Udon Thani, Thailand

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Military Community Wellness & QOL

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Military Community Wellness & QOL

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Military Community Wellness & QOL

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Military Community Wellness & QOL
Yet....
What does it all mean ?

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Military Community Wellness & QOL
2

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Military Community Wellness & QOL
technology

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Military Community Wellness & QOL
people

20. technology - what has it &
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how will it impact our lives ?

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Military Community Wellness & QOL
Technology: etymology greek - meaning skillful
application of an art. The practical application of
science in commerce or industry.

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Military Community Wellness & QOL
Gordon Moore
Co-Founder of Intel
Number of transistors on a chip
will double every two years.
“Moore’s Law”
Technology: the pace of change is not linear its
exponential. Adoption rate is increasing
similarly.

23. Leveraging Technology & Social Media to Impact
Military Community Wellness & QOL
Technology is accelerating in all areas. We are
just seeking the start - knee of the curve.

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Military Community Wellness & QOL
-Commercial Internet began
only 5,300 days ago
-Serves over 1.5 Billion people
-79% of US adult population
-40% of US consumers use
search engines for comparative
shopping
Internet: The free exchange of information with
limited constraints.

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26. Leveraging Technology & Social Media to Impact
Military Community Wellness & QOL
The “Grid” Becoming Increasingly Integrated

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Military Community Wellness & QOL
Mobile Internet Access:
Pew - 56% of US Adults
Increase of 73% in 17 months
Mobility: Communication & information when
ever and where ever the customer wants it.

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Military Community Wellness & QOL
Mobile speeds will increase ...........

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Military Community Wellness & QOL
The ability to
increasingly and more
easily integrate
technology into daily life
is upon us.
Devices - getting smaller and more powerful.

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Military Community Wellness & QOL
Web 3.0
the “Semantic” Web
Internet will become more intelligent ...........

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Military Community Wellness & QOL
Outsourced Service Platforms
Salesforce.com
Cloud Computing: Low cost ubiquitous storage
and application deployment !

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Military Community Wellness & QOL

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Military Community Wellness & QOL
explosion of interactive tools & platforms

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Military Community Wellness & QOL
FMWR Academy Chief
Patricia Tucker

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Military Community Wellness & QOL

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Military Community Wellness & QOL

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Military Community Wellness & QOL

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Military Community Wellness & QOL
increasing ubiquity of information and unlimited
communication capacity !
NEW MINDSETS NEEDED TO REALIZE
NEW POSSIBILITIES

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Military Community Wellness & QOL

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Military Community Wellness & QOL
just the beginning......
social media - what is it ?

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Military Community Wellness & QOL
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Military Community Wellness & QOL
people

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Military Community Wellness & QOL
The Consumer
is empowered....
It’s all about the
“You”

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Military Community Wellness & QOL
what these platforms offer is empowerment
of users & their communities

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Military Community Wellness & QOL
wellness &
life quality

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Military Community Wellness & QOL
We ALL Understand the Challenges. Consider...
• 23% of Americans participate in no physical activity*
• 62% of Americans obese or overweight -18% rise in last decade.*
• 23% of Americans still smoke. 3000 start each day.*
• 78% of men eat vegetables less than three times per day. *
• 75% - 90% of visits to Primary Care Physicians are for stress.**
* Centers for Disease Control
** Murphy, American Journal of Health Promotion
THE COST IS BANKRUPTING OUR NATION

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Military Community Wellness & QOL
Initiatives to Impact
Wellness Lack
Participation
Lifestyle Choices are
THE Key Driver
How Can We
Overcome These
engagement, incentives &
Challenges ?
accountability

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Military Community Wellness & QOL
Think in terms of a private sector business.....
To Achieve Mission in this new world......
Product = Experience
Price = New Value Exchanges or Incentives
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement

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Military Community Wellness & QOL
Organizations are evaluating traditional
modalities......in fact almost everything is
being reevaluated.

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Military Community Wellness & QOL
Promotion = Conversation
Conversation = Web 2.0
Organizational Models = “Socialnomics”

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Military Community Wellness & QOL
It is about the customer - not about us

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Military Community Wellness & QOL
In Wellness & QOL
Merger of Technologies Including Social Media
Creating New Solutions

54. New Paradigms
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Nike Plus

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Military Community Wellness & QOL

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Military Community Wellness & QOL

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Military Community Wellness & QOL
Spangdahlem AFB

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Military Community Wellness & QOL
Engagement Accountability
Social
Wellness
Social Media is Creating
Incentives
New Wellness
Paradigm

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Military Community Wellness & QOL
This is Only the Beginning
5 Eras of the Social Web

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Military Community Wellness & QOL
Jeremiah
Owyang

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Military Community Wellness & QOL
remember ?
yet....
What does it all mean ?

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Military Community Wellness & QOL
Rapid technology change - isn’t going to stop
Quick Recap
Mobility & cloud driving evolution
Customer is empowered at the center
Proposition changing from old 4 P’s to new
Must engage with evolving social platforms
Unprecedented Opportunity : QOL & Wellness
New Eras of Social Web Upon Us

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Military Community Wellness & QOL

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Military Community Wellness & QOL
Think
of the
Opportunity

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Military Community Wellness & QOL
Thanks to the FMWR, ALA, and to each of you
Bryan K. O’Rourke, MBA
all content available on my site @
www.bryankorourke.com

68. New Opportunities Require
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We Think Differently