This document summarizes Bryan K. O'Rourke's presentation at the FRPA Conference 2012 on the approaching impact of technology on recreation and parks. The presentation discusses 1) trends in technology like cloud computing, mobility, augmented reality, and socialization of the web that will impact parks and recreation, 2) how innovations will drive change and require new operating models, and 3) that organizations need to embrace change, keep serving their communities, and think differently to make a big impact.

1. Technology’s Approaching
Impact On Recreation & Parks
FRPA Conference 2012
@bryankorourke
Bill Baggs Cape
Florida
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2. Free Stuff
content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
Technology’s Approaching Impact On
Recreation & Parks
FRPA Conference 2012
@bryankorourke
2

3. Technology’s Approaching Impact Eleanor Warmack
On Recreation & Parks Executive Director
FRPA Conference 2012
@bryankorourke
FRPA
T. Michael Stavres
Director
Winter Haven Community
Don Decker
Director
Weston Parks and Recreation
Joan Byrne
Director
Largo Recreation, Parks and
Arts
Kevin Dunbar
Director
Clearwater Parks and
Recreation
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4. The Impact of Technology On
Parks & Recreation
vast
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5. O optimist
first 20 to tweet @bryankorourke get a free copy 5

6. technology
3
6

7. 1
changing consumers & constituents 7

8. 2
globalization
8

9. 3 rapidly advancing
technology
9

10. revolution
10

11. @bryankorourke
Lighthouse Of
Alexandria
290 BC
Navigate Unfamiliar
Waters
Extinct
Technology’s Approaching Impact On
Recreation & Parks
FRPA Conference 2012
@bryankorourke
11

12. 2012
Change Or Die
GET THIS FOR FREE !
9 Things Leaders &
Bryan K. O’Rourke - CEO Integerus Brands Must Do To
©2012 | www.bryankorourke.com
January 2012
Avoid Extinction &
12 Flourish

13. Improving the quality
of life in your
communities
Your mindset is
more important
than anything else
in achieving it.
13

14. parks and recreation industry
14

15. 3
15

16. O
remember “O” is for optimistic
16

17. 1 trends
17

18. 2 innovations
18

19. 3 where to
now ?
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20. 1 trends
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21. technology
21

22. ray kurzweil
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23. 23
ray kurzweil

24. Kurzweil
law of accelerating
returns
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25. Not A “Snails Pace”
1,2,3,4,5,6,7,8,9,10.......
2,4, 8,16, 32, 64 ............
technology is progressing much
faster than many realize
25

26. fastest adoption ever
ipad $9 billion
4th biggest consumer electronic catagory
26

27. google glass project
what’s next ?
27

28. 6
tech trends to watch
28

29. 1
CLOUD
COMPUTING
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30. 2
MOBILITY
30

31. 15 billion devices - 2015
3 Augmented
31 Reality

32. 4
SOCIALIZATION
OF THE WEB
32

33. 5
4
Gamification
33

34. 6
4
Intelligent
Monitoring
34

35. digitization of all experience &
35

36. augmentation of physical
experience
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37. organization’s that get this connection
will be more relevant
37

38. www.trendwatching.com PEOPLE TRENDS
38

39. The New Consumer:
How Millennials Will Impact Parks & Recreation
@bryankorourke
39 Generational Impact bryankorourke.com

40. generosity, caring,
authenticity
40
G

41. Mobility, Connected,
Applications Special Deals
41

42. Online Culture, Online Status
42

43. 500 Million Using
Health Apps By 2015
73% Consumers
43

44. INTERESTING 2011
CONSUMER TRENDS
WWW.TRENDWATCHING.COM
eco-friendly yet
superior
functionality,
design & savings.
44

45. 11. FREE LOVE
“83% of US
consumers want
products, services
and retailers to
support more
causes.”
Generation G - Insights 45

46. you are competing for
hearts and minds
46

47. 3
47

48. what does it
48 mean ? revolution
4

49. 49

50. O
50

51. we can make a bigger impact
embracing change
51

52. what would our world be
without it ?
52

53. what can our world become
with it ?
53

54. 2 innovation
54

55. Darwin
disruption
Of the ten leading vacuum tube companies,
none participated in the transistor revolution.
55

56. digital darwinism: the revolution
of people’s behavior
56

57. when society & technology
evolve faster than we can
adapt....
57

58. 58

59. 59

60. 60

61. Requires Doing Things In New Ways
61 Economics

62. Supply Models
62

63. We are in the era of the
humanization of business. We're
living by small town rules again."
Customers
Demand Models
Driving Change
63

64. "It may be fatal to assume that minor
adjustments to current business models will keep
the fitness industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
64

65. Technology’s Approaching Impact
On Recreation & Parks GET IT FREE
65

66. City As A Platform
@RachelSterne 66

67. Jennifer Pahlka
@pahlkadot
67

68. 3 where to now ?
You are competing for
hearts & minds to help
make a BIG impact on
communities
68

69. Keep This In Mind
Daniel Boorstin
The greatest obstacle to
discovery is not ignorance,
it is the illusion of
knowledge
Bryan K. O’Rourke - CEO Integerus
©2012 | www.bryankorourke.com 69

70. 9
Things You Should
Consider Doing - If
You Aren’t Already ;)
Bryan K. O’Rourke - CEO Integerus
©2012 | www.bryankorourke.com 70

71. I. LEADERSHIP | ACCEPT THINGS ARE REALLY CHANGING
Relying On A Glorious Past &
Defending The Status Quo Won’t
Get You There.
71 Bryan K. O’Rourke, CEO Integerus

72. II. Identify And ENABLE EVANGELISTS
Organizations Need HERO’S To Reject The Status
Quo & Usher In The New. You Need More People
From OUTSIDE With Different Views .
72 Bryan K. O’Rourke, CEO Integerus 9 Keys To Building A Social Fitness Business

73. III. SHIFT Tactics
Move From An OUTBOUND
To An INBOUND Philosophy.
Listen & Understand Or Perish.
Erradicate Old School Approaches
73

74. IV. KEEP SERVING Your COMMUNITY
Create Powerful Ideas
That Solve Big Problems In
Exceptional Ways.
WOW
do good,
GiVE
Bryan K. O’Rourke, CEO Integerus 74 9 Keys To Building A Social Fitness Business

75. V. Generate & Share Valuable INFORMATION
BUILD TRUST
Teach, Inform, Share, Learn, BE
REAL. YOU ARE
IN
THE PUBLISHING
BUSINESS NOW.
75 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

76. VI. Adopt SOCIAL ENTERPRISE PLATFORM | MOSOLO
be
OpEN
The Enterprise Platform Is Your
Future. Move Tech Out Of The Realm
Of The Few & Open It To The Many.
Be MOBILE, SOCIAL & LOCAL
76
Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

77. VII. Involve ALL Stakeholders
Collaborate With SUPPLIERS,
EMPLOYEES, Shareholders,
Customers, & Communities. Really
LISTEN To All Who Will Share & Let
Them Help You Create The Future.
77 Bryan K. O’Rourke, CEO Integerus 9 Things Fitness Industry Leaders & Brands Must Do To Avoid Extinction & Flourish

78. VIII. TRAIN & TEACH People The New Disciplines
Nurture The New Vision And Teach
The New Disciplines
78
Bryan K. O’Rourke, CEO Integerus

79. IX. Align With Partners That Share The New Mindset
Culture Eats Strategy For Breakfast. Make
Sure Your Partners Agree That Its The End
Of Business As Usual.
79 Bryan K. O’Rourke, CEO Integerus

80. most importantly:
think differently
80

81. Thank You
content available @
bryankorourke.com
@bryankorourke
Bryan K. O’Rourke
Technology’s Approaching Impact On
Recreation & Parks
FRPA Conference 2012
@bryankorourke
81