This Infographic shares details of a survey of US Health Clubs and their use of technology. It was prepared by the Fitness Industry Technology Council. The full 2014 US Health Club Technology Survey Report is available on Slideshare.

1. SURVEY
#INFOGRAPHIC
Fitness Industry Technology Council
January 2014 U.S. Health Club Industry Technology Survey
IS YOUR CLUB’S WEB SITE
MOBILE-DEVICE CONFIGURED?
MONTHLY MEMBERSHIP
$100+
$75-$99
$50-$74
$30-$49
133
18%
77
10%
231
31%
YES 60%
Under
$30
113
15%
192
26%
DOES YOUR CLUB BUY ADS THAT
DISPLAY ON SMART PHONES?
ALL
FACILITIES:
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
CAN CONSUMERS JOIN
YOUR FACILITY ONLINE?
Yes 26%
Yes 15%
Yes 23%
Yes 12%
Yes 30%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
CAN MEMBERS ACCESS THEIR
“ACCOUNTS” ONLINE?
Yes 46%
Yes 55%
Yes 15%
Yes 26%
Yes 32%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
Yes 72%
Yes 50%
Yes 28%
Yes 32%
Yes 34%
ALL FACILITIES:
$100+:
89%
90%
95%
94%
89%
84%
83%
82%
90%
81%
84%
77%
74%
74%
80%
79%
74%
68%
68%
72%
75%
68%
69%
64%
SOCIAL
MEDIA PAGES
MEMBER
REFERRAL
CAMPAIGNS
EMAIL
MARKETING
FLYERS
DOES YOUR FACILITY
USE GOOGLE+?
DOES YOUR CLUB’S
LEADER USE TWITTER?
ALL
FACILITIES:
ALL
FACILITIES:
ALL
YES 31%
YES 27%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
DOES YOUR FACILITY HAVE
A FACEBOOK PAGE?
YES 97%
Yes 100%
Yes 100%
Yes 96%
Yes 96%
Yes 95%
Yes 28%
Yes 30%
Yes 34%
Yes 33%
Yes 27%
Yes 36%
Yes 35%
Yes 19%
Yes 21%
Yes 39%
ALL
FACILITIES:
ALL
FACILITIES:
ALL
FACILITIES:
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
YES 39%
YES 51%
Yes 26%
Yes 35%
Yes 36%
Yes 36%
Yes 27%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
Yes 69%
Yes 70%
Yes 43%
Yes 40%
Yes 48%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
Yes 67%
Yes 40%
Yes 34%
Yes 27%
Yes 36%
YES 29%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
49%
60%
51%
56%
50%
49%
51%
45%
47%
49%
45%
43%
41%
35%
38%
40%
25%
23%
23%
25%
23%
20%
20%
26%
10%
21%
18%
14%
15%
14%
5
FACILITIES:
YES 62%
18%
10%
19%
13%
15%
10%
17%
12%
11%
ALL
FACILITIES:
YES 33%
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Today #FutureOfFitness
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
Yes 44%
Yes 20%
Yes 49%
Yes 30%
Yes 23%
OVERALL “SCORE”
BY PRICE SEGMENT:
(This is a count of Pink [negative 10% or greater]
and Blue marks [positive 10% or greater] from “All Facilities” numbers.
$100+:
$75-$99:
$30-$49:
Under $30:
7%
Yes 46%
Yes 75%
Yes 60%
Yes 70%
Yes 55%
IS IT IMPORTANT TO YOU THAT YOUR FITNESS
EQUIPMENT HAVE INTER-OPERABILITY
CAPABILITIES (I.E. “TALK” WITH SOFTWARE OR
OTHER TECHNOLOGICAL COMMUNICATION)?
$50-$74:
CRM
INTEGRATION
ALL
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
23%
26%
Yes 56%
Yes 30%
Yes 36%
Yes 20%
Yes 25%
25%
31%
100+:
$75-$99:
$50-$74:
$30-$49:
Under $30:
30%
33%
YES 31%
30%
44%
IS COST A BARRIER TO
TECHNOLOGICAL USE
FOR YOUR FACILITY?
FACILITIES:
36%
41%
ALL
48%
49%
Yes 46%
Yes 5%
Yes 38%
Yes 23%
Yes 27%
DOES YOUR FACILITY
USE A MOBILE APP?
57%
19%
MOBILE
ADVERTISING
A Non-Profit Consortium Of Leading Fitness & Technology Brands
Obtain the Complete Report & Join Us www.Fittechcouncil.org
61%
23%
CALLS
TO ACTION
55%
29%
LANDING
PAGES
65%
31%
BLOGS
64%
42%
RADIO/TV
YES 32%
FACILITIES:
< $30:
43%
NEWSPAPER
DOES YOUR FACILITY
USE LINKEDIN?
$30-$49:
47%
INTERNET
KEYWORD
TRACKING
DOES YOUR FACILITY
USE TWITTER?
$50-$74:
54%
DIRECT
MAIL
DOES YOUR FACILITY
USE FACEBOOK ADS?
$75-$99:
55%
BROCHURES
FACILITIES:
ALL
WHAT ARE YOUR PRIMARY METHODS OF ADVERTISING?
WEB SITE
YES 39%
YES 30%
DOES YOUR CLUB HAVE
INTERACTIVE SMART
PHONE CAPABILITIES
FOR MEMBERS?
BY
Yes 77%
Yes 35%
Yes 68%
Yes 64%
Yes 48%
ALL
FACILITIES:
ALL
FACILITIES:
YES 20%
ADOPTION OF TECHNOLOGY
HEALTH CLUBS
ALL
FACILITIES:
(SINGLE MEMBER) FEES
NUMBER OF RESPONDING CLUBS REPRESENTED
& PERCENTAGE OF TOTAL.
LET’S CONNECT
Blue 11
Blue 5
Blue 6
Blue 3
Blue 2
Pink 1
Pink 5
Pink 5
Pink 7
Pink 8
Net Score: 19
Net Score: 0
Net Score: 1
Net Score: -4
Net Score: -6
Ranking: #1
Ranking: #3
Ranking: #2
Ranking: #4
Ranking: #5