3. Explaining Blockchain
Blockchain = Read & Append Only Database
New accounts = $0
Transaction = Transfer from Account A to B
Database is ONLY list of TRANSFER transactions
5. Crypto-Currency Wallet
Your account control comes from your âWalletâ, which
is a Private asymmetric encryption key.
Your Public Key is your Crypto-Current Address.
Transactions are âSignedâ
with your private key (aka wallet)
6. Local software challenge
Using crypto-currency can require installing local
software.
The local software has access to your WALLET on
your local computer.
PRO: Harder to use. People hate installing software.
CON: Ultra-secure (possibly)
7. Or use the cloud
Or you can use a cloud provider (like)
PROs: No local software.
CONs: Security returns to equaling banks.
8. Local wallet keys
Local WALLETs are:
More secure: in the case of risk of cloud banking
(Mt Gox or a bank)
Less Secure: Local computer hacked or data loss.
9. Strategic analysis of the layers
We will analyze these in the strategic stack
User Interface
(Owning Customer relationship)
Currency Exchange
Interop with the Offline World
Backing Financial Transactions
Smart Contracts
Platform Strategy
15. Top reasons this is important
1. Preservation of Capital â Converting the asset class
into being secure
2. Race to own the USER EXPERIENCE
3. Lower fees
4. Infrastructure that is revolutionary
5. New Scenarios
16. Hear my story to illustrate
This story illustrates all of the trends coming together
17. We want a car
AirBnb for buying cars:
We want to buy a car to
share among our house-mates
18. The purchase
The car costs $15,000.
Everything will happen with crypto-currency
But we only pay a little along the way.
ftw
SoftwareCODE
Inthecontract
19. Strategic analysis of the layers
We will analyze these in the strategic stack
User Interface
(Owning Customer relationship)
Currency Exchange
Interop with the Offline World
Backing Financial Transactions
Smart Contracts
Platform Strategy
20. Monthly payments
We make monthly payments.
Buying all up-front is expensive.
And we are poor college students.
21. I buy 50% of the car
Iâm buying 50% of the car,
so I get more hours and
priority on booking it.
ftw
SoftwareCODE
Inthecontract
22. Assessing credit
Iâll assess their credit rating.
I have my assets at risk, based on the
results.
I make more than my peers with my quality
score is higher. I earn less when it is lower.
Backing Financial Transactions
23. Credit risk
Then a credit risk
score is issued.
Backing Financial Transactions
24. Getting the loan
We invest money buying
this âConsumer Creditâ.
We get 8.1% returns
Backing Financial Transactions
This is the crypto-currency version of
LendingClub ($4 billion loaned)
28. Sold my share
I only needed it senior year.
I sold my share to someone
else, when I graduated.
29. I bought more
I started out owning 25%.
I bought more to 75%, after I
drove more with my new job.
30. Credit default swaps
We buy 1% slices of peopleâs loans.
We pick a wide range of loans at
credit risk level 50% to 75%
These get sold, over and over.
Backing Financial Transactions
31. Who can do this?
Who could do this ENTIRE CAR Scenario?
MasterCard?
Bank of Canada?
PayPal?
Equifax?
Stripe?
LendingClub?
Crypto-currency
=
Powerful Legos
Unlocks innovation
32. People act as a Store
Creating a store can be as simple
as printing out a sheet of paper.
Buy my stuff:
My bike: $30
Rent my car for
Christmas break: $25
34. Strategic analysis of the layers
We will analyze these in the strategic stack
User Interface
(Owning Customer relationship)
Currency Exchange
Interop with the Offline World
Backing Financial Transactions
Smart Contracts
Platform Strategy
47. Own the customer relationship = strategic lock
This is the true
strategic lock
This would require
giving another talkâŠUser Interface
(Owning Customer relationship)
50. Living on the edge of leverage
During the 2007/2008 crisis:
Bernanke said,
~They are all digital accounts. If
everyone withdrawals, the just isnât
enough cash to back it up.
51. Person A is wealthy. My wealth is
backed up by assets.
I live safely here.
1) Real estate asset class
2) Precious metals
3) Stocks (Equities)
The point is that they are secure
52. Iâm in the bottom 60%. I live 100% in the
CASH asset class.
Iâm forced to live on numbers in a computer.
In the next 2007 crash, I canât feed my family.
Iâm denied the ASSET BACKING that the wealthy get.
53. Fiat Currencies
Fiat Currencies do crash
Rome in 213 ad
Germany 1923
Argentina in 1932
France in 1795
Mexico 1994
Many more
Thai âbahtâ 1997
China â 11th century
54. Rome
Gov Needs Money ï Dilute ï Collapse
Around the time of Romeâs
collapse, the denarius
contained only 0.02% silver
and virtually nobody accepted
it as a medium of exchange or
a store of value
60. 60
The LEFT:
âCrony capitalism is alive and well and flourishes under big, powerful
government. Because the bigger government gets, the more powerful
and complicated it becomes, the more true it also is that only the big,
the powerful, the wealthy and the well-connected can handle it and the
small and the powerless get crushed.â
The RIGHT:
Carly Fiorina
2015 Presidential Republican Candidate
61. Iâm forced to live on numbers in a computer.
In the next 2007 crash, I canât feed my family.
Iâm denied the ASSETs that the wealthy get.
My family
matters.
63. An engineering team that builds
entire startup companies
from the ground up
WhiteHat Engineering
STARTUPS & ENGINEERING
Early Stage Crypto-Currency & more
64. TalentSpring Founder & CEO - Acquired in 2010
B2B Enterprise SaaS company with Artificial Intelligence / Machine Learning
SPARKON Founder & CEO - 2011 to 2013
B2C Online learning & Passion Discovery
Owner at WhiteHat Engineering: (Current)
Our engineering team builds startup companies & products
Bryan Starbuck
STARTUPS & ENGINEERING Bryan@TheStarbucks.com
72. Regulations â Money Laundering
âą USD Dollars ï ï Bitcoin = Exchange
âą Bitcoin: Owner A ï B
âą California = Bank $1,000,000 annual fee for
regulators
âą âBit Licenseâ: NY Dept of Financials Services
73. Other Important Areas
âą Protect the wallet
âą Hosted coin providers (CoinBase.com)
âą Regulations
âą Proof of Work âvs- Proof of Stake
âą Byzantine Generalâs Problem
âą Liberty Reserve: Costa Rica. Founders in Jail
75. An engineering team that builds
entire startup companies
from the ground up
WhiteHat Engineering
STARTUPS & ENGINEERING
Early Stage Crypto-Currency & more