SlideShare ist ein Scribd-Unternehmen logo
1 von 21
Downloaden Sie, um offline zu lesen
2012 ANALYST AND INVESTOR SURVEY:
Trends in the use of Digital & Social Media by the investment community
EXECUTIVE SUMMARY



1   Investors’ interaction with digital & social media is INCREASING substantially


     52%          +5            30%           +19             24%          +7
     Read Blogs                 Use Twitter               Use Social Networks



2   Deeper online engagement is increasingly driving investment ACTION


         28%           +17         24%              +6        12%           +8

    Investigated an issue     Made an investment         Made an investment
    based on something        decision after reading     decision after reading
       seen on Twitter                a blog                    Twitter


                                                                         © BRUNSWICK | DECEMBER 2012 | 2
EXECUTIVE SUMMARY



3   Digital and social media REPLACING traditional media sources

    As fewer investors rely primarily on traditional media outlets ( e.g. importance of company
    news releases      -13, traditional business media online       -14), use of social media is
    rapidly expanding to fill the void




4   Investors in ASIA are leading the charge on digital & social media engagement

    2x as likely to              Most likely to believe role
                                 of digital information is             2x as likely to rely on direct
                                 increasing
    take action based                                                  interaction with companies
    on digital info                                                    through digital channels




                                                                                      © BRUNSWICK | DECEMBER 2012 | 3
SOURCES OF INFORMATION
INFORMATION SOURCES


             Top three information sources
     Information direct                                          85%
       from companies                                      73%
                                                                 84%                          1                     2012
                                                                                                                                 Percent saying each is among their
                                                   60%                                                              2010         top three influential media sources
      Analyst research*                  45%
                                         45%
                                                                                           15                       2009

 Real time subscription                        54%
   information services                             64%
                                                  59%
                                                                                           10
        Primary market                       50%                                                                   Analyst research saw the
              research                       49%
                                               55%
                                                                                              1                      largest gains in 2012
    Traditional business        22%                                                                                 jumping 15 points and
        media - Online                 36%
                                      33%
                                                                                           14                        rising to the #2 spot
   Traditional business       16%
media – Print, Radio, TV      16%
                                 24%                                                                               Reliance on digital media
                              14%                                                                                    doubled since 2010
          Digital Media    6%
                             11%
                                                                                              8



                                        Q2. Please rank the following information sources by how much they influence your
                                                                                                                                        © BRUNSWICK | DECEMBER 2012 | 5
                                        investment decisions or recommendations?
                                        * Indicates sell side and industry analyst research for buy-side analysts; indicates industry
                                        analyst research for sell-side analysts
INFORMATION FROM COMPANIES

                                                              Within this category, face        time with management is by far the most important factor.
                                                         Direct interaction with                                    76%       Direct interaction with                                               76%
Percent ranking each source among the most influential




                                                                  management                                       73%                 management                                                  73%
                                                                                                                                                                                                     80%
                                                             Conference calls,                            57%                       Conference calls,                                     56%
                                                                    webcasts                                62%                            webcasts                                         62%
                                                                                                                                                                                        51%
                                                                                                                                                                                                       Europe
                                                                                                        54%                                                                              53%
                                                              Regulatory filings                                                     Regulatory filings                                   57%
                                                                                                       52%                                                                             49%
                                                                                                                                                                                                       U.S.
                                                           Investor / corporate                   43%                            Investor / corporate                                  49%             Asia
                                                                  presentation                      50%                                 presentation                                 42%
                                                                                                                                                                                32%
                                                               Company news                     37%                                   Company news                                 41%
                                                                    releases                           50%                                 releases                              35%
                                                                                                                                                                                 35%
                                                            Company website               14%                                                                       9%
                                                                                                                                   Company website                   11%
                                                                                         12%                                                                                   29%
                                                                                                                                                                                                Direct digital
                                                              Company Digital        7%         2012                                 Company Digital              6%
                                                              Media presence       1%                                                Media presence                8%                      channels are more
                                                                                                2010                                                                10%
                                                                                    5%                                                                           4%                         important in Asia
                                                         Company wiki page*                                                    Company wiki page*                5%
                                                                                                                                                                   8%




                                                                                                 Q3. Regarding information direct from companies, please rank the following by how
                                                                                                                                                                                     © BRUNSWICK | DECEMBER 2012 | 6
                                                                                                 much they influence your investment decisions or recommendations?

                                                                                                 * Not asked in 2010
CHANGING IMPORTANCE OF INFORMATION SOURCES


                                             86             percent of investors say online sources have become more
                                                            year, with investors in Asia leading the charge.
                                                                                                                                                  important this

                                            Real time subscription       Traditional business
                                             information services          media - Online                              Blogs                        Social Networks
Percent saying each technology has become




                                                                                                                                                                                     Europe
                                                                                                                                                                                     U.S.
                                                                                                                                                                                     Asia
                                                45%   50%    66%           47%    40%     66%                  24%      27%     17%                  18%        16%    25%
“more important” this year




                                             Micro-blogging services and          Traditional business media –
                                                  message boards                         Print, Radio, TV                                 Other Digital Media
                                                                                                                                                                                     Europe
                                                                                                                                                                                     U.S.
                                                                                                                                                                                     Asia
                                                                                          13%
                                                  17%       16%    23%                                8%         21%                         3%          8%           3%


                                                                             Q4. {MULTIPLE RESPONSE] Which, if any, of the following information sources have
                                                                                                                                                                 © BRUNSWICK | DECEMBER 2012 | 7
                                                                             become more important to you in your job in the past year?
                                                                             * “Blogs” and “Micro-blogging services and message boards” were combined in 2010
                                                                             and 2009.
FRACTURED DIGITAL SOURCES




                            12%

                  18%          Source
                                                  48%
                                Type


                          22%                                           While Bloomberg is the single most
                                                                        valuable digital information source, more
                                                 Digital
                                                                        investors are relying on a fractured online
                                                 Syndicated             media environment rather than syndicated
                                                 Traditional            services.
                                                 Social



                Q7. (OPEN-ENDED) Please list which Digital Media sources provide you with the most
                                                                                                     © BRUNSWICK | DECEMBER 2012 | 8
                valuable information for your work
IMPACT OF DIGITAL & SOCIAL MEDIA
MOST INVESTORS SEE THE ROLE OF DIGITAL INCREASING

     The role of Digital & Social Media such as blogs, micro-blogging services or
             social networking sites in the investment decision process is:



               Unsure,
                24%
                                                                                     “Increasing”
Decreasing,                           Increasing,                                  U.S.             Europe                   Asia
    6%                                   56%
                                                                                 52%               56%                  61%
 Staying the
 same, 15%



                           Q11. Which option below best describes your opinion? The role of Digital Media such
                                                                                                                     © BRUNSWICK | DECEMBER 2012 | 10
                           as blogs, micro-blogging services or social networking sites in the investment decision
                           process is:
A NEW TWO-WAY DIALOGUE EMERGING

                    Read Business Information Postings Post Investment Information
         52%                                                           2012           11%
Blogs          47%                                                     2010          8%
                  43%                                                  2009        5%                                 Not only is the
                                                                                                                     consumption of
                              30%                                 2012               8%                               digital business
Micro-blogging services*                                       11%2010             5%                               information on the
                                                                  2009                                            rise, but investors are
                                                                                                                        increasingly
                               29%                                     2012      4%                                  contributing
        Message boards           27%                                   2010        2%                                  investment
                              30%                                      2009       5%                              information on social
                                                                                                                     media platforms
                                       24%                             2012               10%
    Social networking sites                          17%               2010       5%
                                                        13%            2009      4%



                               Q5. Do you read postings on the following for company or business information?
                                                                                                                   © BRUNSWICK | DECEMBER 2012 | 11
                               Q6. Do you post business or investment information in any of the following ways?

                               * Not asked in 2009
DIGITAL MEDIA DRIVING INVESTMENT DECISIONS
  Have you ever read any information posted
  on____ that has prompted you to investigate
         an issue further for your work?                                        U.S.          Europe Asia
                                                              57%
                 Blogs                                     52%
                                                                               61%               54%              55%
                                                        47%                                                                                  Investors in Asia
                                                                                                                                              are much more
                                       29%                                                                                                       likely to be
     Message boards                     31%                                                                                                    prompted by
                                                 39%
                                                                               33%               19%              37%
                                                                                                                                                     online
                                                                                                                                              information to
       Micro-blogging                 28%                                                                                                           further
             services*    11%
                                                                               22%               25%              44%                            investigate
                                                                                                                                                investment-
                                                        2012                                                                                        related
                                  23%                   2010
Social networking sites     14%
                                                                                                                                                information
                          11%
                                                        2009                   14%               21%              44%


                                  Q8. Have you ever read any information posted on a blog, micro-blogging service or social networking site
                                  that has prompted you to investigate an issue further for your work?                                      © BRUNSWICK | DECEMBER 2012 | 12
DIGITAL MEDIA DRIVING INVESTMENT DECISIONS
  Have you ever made an investment decision
  or a recommendation after initially sourcing
           information from ______ ?                                                       U.S.           Europe Asia
                                         24%
                 Blogs                18%
                                       20%
                                                                                          24%                22%               28%
                                                                                                                                                           Investors in Asia
                                12%                                                                                                                         are much more
       Micro-blogging
             services*    4%
                                                                                          4%                 14%               24%                           likely to take
                                                                                                                                                           action based on
                                                                                                                                                              information
                                10%                                                                                                                            they have
     Message boards        5%
                                    14%
                                                                                          7%                   9%              19%                           encountered
                                                                                                                                                            through digital
                                                                  2012                                                                                          channels
                               9%                                 2010
Social networking sites   2%
                           5%
                                                                  2009                    4%                   7%              21%


                                          Q9. Have you ever made an investment decision or a recommendation after initially sourcing information
                                          from a blog, micro-blogging service or social networking site, which then lead you to conduct additional   © BRUNSWICK | DECEMBER 2012 | 13
                                          research?
APPENDIX: APPROACH AND PARTICIPANTS’ PROFILES
SURVEY METHODOLOGY OVERVIEW

    Who
    •2012: 476 investment professionals (230 buy-side investors and 246 sell-side analysts)
    •2010: 401 investment professionals
    •2009: 448 investment professionals


            Where
            •2012: United States, Europe, and Asia
            •2010: United States, and Europe
            •2009: United States, and Europe


              How
              • Online survey


            When
            • Data collected between October 10th and November 4th, 2012


    Margin of error
    • ± 4.5% at the 95% confidence interval




                                                                                              © BRUNSWICK | DECEMBER 2012 | 15
JOB ROLE AND TYPE OF INVESTMENTS


                             52% Sell side                         48% Buy side


                                                                            19%
                                                                                                               Mutual fund

Analyst / Researcher             40%
                                                                                                               Hedge fund
 Investment advisor /                                                                                          Pension fund
           Manager                                                                     13%
       Other sell-side                                                                                         Insurance company
                                                                                               4%
                                                                                                               Other buy-side
                                                                         11%
                                              9%                                          1%

                                                       2%



                         Q1. Which of the following best describes your role and the type of investments you
                                                                                                               © BRUNSWICK | DECEMBER 2012 | 16
                         are responsible for?
INDUSTRY SECTOR



                                                                         Technology / Media / Telecoms
                                        16%                              Consumer
                                                                         Manufacturing / Industry
            35%                                                          Financial
                                                    9%
                                                                         Energy
                                                                         Healthcare
                                                     7%
                                                                         Utilities
                                               7%                        Other sector
              8%
                                          4%                             Specific geography
                      7%           6%
                                                                         Generalist
                             1%




                   Q12. What is the primary industry sector you cover?
                                                                                          © BRUNSWICK | DECEMBER 2012 | 17
VALUE OF ASSETS




                             2%
                                      11%
                                                                         Micro Cap - Up to $250m
             31%
                                                                         Small Cap - $250m up to $2bn
                                                                         Mid Cap - $2bn up to $10bn
                                                  29%                    Large Cap - $10bn up to $100bn

            3%                                                           Mega Cap - Over $100bn
                                                                         Not specified

                     24%




                   Q13. What is your market cap focus? Please indicate which currency.
                                                                                         © BRUNSWICK | DECEMBER 2012 | 18
REGION




         20%


                                         40%         U.S.
                                                     EU
                                                     Asia



         40%




           Q14. Where is your usual place of work?
                                                            © BRUNSWICK | DECEMBER 2012 | 19
AGE




                     1%
            12%                   18%

                                                    20 - 29
                                                    30 - 39
                                                    40 - 49
      28%
                                                    50+
                                                    Refused
                                     41%




             Q15. Which age band do you fit into?
                                                              © BRUNSWICK | DECEMBER 2012 | 20
FOR MORE INFORMATION PLEASE CONTACT:


Jason Golz, Director       Sparky Zivin, Director      Rachelle Spero, Partner
jgolz@brunswickgroup.com   szivin@brunswickgroup.com   rspero@brunswickgroup.com
+1 415 671 7676            +1 202 393 7337             +1 212 333 3810

Más contenido relacionado

Was ist angesagt?

Social Media for Investor Relations
Social Media for Investor RelationsSocial Media for Investor Relations
Social Media for Investor RelationsSharon Merrill
 
Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009Darrell Heaps
 
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Darrell Heaps
 
2015 investor digital and social media survey
2015 investor digital and social media survey2015 investor digital and social media survey
2015 investor digital and social media surveyBrunswick Group
 
Marketwire Presentation on Social Media and Investor Relations - January 19, ...
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwire Presentation on Social Media and Investor Relations - January 19, ...
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
 
Investor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustInvestor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustPeter Einarsson
 
2015 investor digital and social media infographic
2015 investor digital and social media infographic2015 investor digital and social media infographic
2015 investor digital and social media infographicBrunswick Group
 
Conclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties PrenantesConclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties PrenantesYoumatter
 
Etude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards LundquistEtude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards LundquistYoumatter
 
Social Media for Bank Investor Relations
Social Media for Bank Investor RelationsSocial Media for Bank Investor Relations
Social Media for Bank Investor RelationsDave Hogan
 
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11Rohit Talwar
 
IT Purchasing Goes Social
IT Purchasing Goes SocialIT Purchasing Goes Social
IT Purchasing Goes SocialLinkedIn
 
The future of corporate communications report
The future of corporate communications reportThe future of corporate communications report
The future of corporate communications reportBrunswick Group
 
Eklips - Investor Relations and Social Media
Eklips - Investor Relations and Social MediaEklips - Investor Relations and Social Media
Eklips - Investor Relations and Social MediaPeter Einarsson
 
Role of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion briefRole of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion briefCIRI2014
 
Fed exsocialmediastudy findingsreport_final
Fed exsocialmediastudy findingsreport_finalFed exsocialmediastudy findingsreport_final
Fed exsocialmediastudy findingsreport_finalDr. William J. Ward
 
KWD Web Management Report 2013 (open resource)
KWD Web Management Report 2013 (open resource)KWD Web Management Report 2013 (open resource)
KWD Web Management Report 2013 (open resource)Comprend
 
Adapting to new technology.edited
Adapting to new technology.editedAdapting to new technology.edited
Adapting to new technology.editedSadafZZaidi
 

Was ist angesagt? (20)

Social Media for Investor Relations
Social Media for Investor RelationsSocial Media for Investor Relations
Social Media for Investor Relations
 
Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009Monitoring Social Media for Investor Relations - September 17, 2009
Monitoring Social Media for Investor Relations - September 17, 2009
 
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
Social Media & Investor Relations Trends, Best Practices & Recommendations - ...
 
2015 investor digital and social media survey
2015 investor digital and social media survey2015 investor digital and social media survey
2015 investor digital and social media survey
 
Marketwire Presentation on Social Media and Investor Relations - January 19, ...
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwire Presentation on Social Media and Investor Relations - January 19, ...
Marketwire Presentation on Social Media and Investor Relations - January 19, ...
 
Investor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a MustInvestor Relations & Social Media - To Rethink is a Must
Investor Relations & Social Media - To Rethink is a Must
 
2015 investor digital and social media infographic
2015 investor digital and social media infographic2015 investor digital and social media infographic
2015 investor digital and social media infographic
 
Conclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties PrenantesConclusions de l'enquête Parties Prenantes
Conclusions de l'enquête Parties Prenantes
 
Etude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards LundquistEtude et Classement des CSR Awards Lundquist
Etude et Classement des CSR Awards Lundquist
 
Social Media for Bank Investor Relations
Social Media for Bank Investor RelationsSocial Media for Bank Investor Relations
Social Media for Bank Investor Relations
 
CIPR Guide to Social Media Monitoring
CIPR Guide to Social Media MonitoringCIPR Guide to Social Media Monitoring
CIPR Guide to Social Media Monitoring
 
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
Rohit Talwar - Convention 2020 - Key Research Findings - ICCA Leipzig 24-10/11
 
IT Purchasing Goes Social
IT Purchasing Goes SocialIT Purchasing Goes Social
IT Purchasing Goes Social
 
The future of corporate communications report
The future of corporate communications reportThe future of corporate communications report
The future of corporate communications report
 
Eklips - Investor Relations and Social Media
Eklips - Investor Relations and Social MediaEklips - Investor Relations and Social Media
Eklips - Investor Relations and Social Media
 
Role of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion briefRole of social media in performance reporting, a discussion brief
Role of social media in performance reporting, a discussion brief
 
Fed exsocialmediastudy findingsreport_final
Fed exsocialmediastudy findingsreport_finalFed exsocialmediastudy findingsreport_final
Fed exsocialmediastudy findingsreport_final
 
KWD Web Management Report 2013 (open resource)
KWD Web Management Report 2013 (open resource)KWD Web Management Report 2013 (open resource)
KWD Web Management Report 2013 (open resource)
 
Adapting to new technology.edited
Adapting to new technology.editedAdapting to new technology.edited
Adapting to new technology.edited
 
Seeing in the dark
Seeing in the darkSeeing in the dark
Seeing in the dark
 

Andere mochten auch

2012 Trust Barometer: Germany Results
2012 Trust Barometer: Germany Results2012 Trust Barometer: Germany Results
2012 Trust Barometer: Germany ResultsEdelman
 
Investor Relations and Social Media
Investor Relations and Social MediaInvestor Relations and Social Media
Investor Relations and Social MediaDave Hogan
 
Investor presenation november 2012
Investor presenation   november 2012Investor presenation   november 2012
Investor presenation november 2012Intact
 
Investor Presentation August 2013
Investor Presentation August 2013Investor Presentation August 2013
Investor Presentation August 2013Intact
 
Präsentation Anlegerstudie 2012 / EQS Roadshow
Präsentation Anlegerstudie 2012 / EQS RoadshowPräsentation Anlegerstudie 2012 / EQS Roadshow
Präsentation Anlegerstudie 2012 / EQS RoadshowKristin Koehler
 
Investor Presentation September 2013
Investor Presentation September 2013Investor Presentation September 2013
Investor Presentation September 2013Intact
 
Investor Presentation May 2013
Investor Presentation May 2013Investor Presentation May 2013
Investor Presentation May 2013Intact
 
GUY Investor Presentation March 2014
GUY Investor Presentation March 2014GUY Investor Presentation March 2014
GUY Investor Presentation March 2014jwagenaar734
 
Investor presentation november 2016 final
Investor presentation   november 2016 finalInvestor presentation   november 2016 final
Investor presentation november 2016 finalInvestorCanadianTire
 
Investor Presentation - September 2010
Investor Presentation - September 2010Investor Presentation - September 2010
Investor Presentation - September 2010ChinaWind
 
Business and Professional Communications
Business and Professional CommunicationsBusiness and Professional Communications
Business and Professional CommunicationsDave Hogan
 
Multiplus Investor Presentation - BTG Conferene
Multiplus Investor Presentation - BTG ConfereneMultiplus Investor Presentation - BTG Conferene
Multiplus Investor Presentation - BTG ConfereneMultiplus
 
Investor Presentation
Investor PresentationInvestor Presentation
Investor Presentationpacificcoal
 
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011Kristin Koehler
 
Nordic Investor Relations Conference: IR and Social Media
Nordic Investor Relations Conference: IR and Social MediaNordic Investor Relations Conference: IR and Social Media
Nordic Investor Relations Conference: IR and Social MediaDave Hogan
 
XBRL Financials for Investor Relations Websites - Q4 Web Systems
XBRL Financials for Investor Relations Websites - Q4 Web SystemsXBRL Financials for Investor Relations Websites - Q4 Web Systems
XBRL Financials for Investor Relations Websites - Q4 Web SystemsDarrell Heaps
 

Andere mochten auch (20)

2012 Trust Barometer: Germany Results
2012 Trust Barometer: Germany Results2012 Trust Barometer: Germany Results
2012 Trust Barometer: Germany Results
 
Investor Relations 2 0 - Global Benchmark Study 2012 - University of Leipzig
Investor Relations 2 0 -  Global Benchmark Study 2012 - University of LeipzigInvestor Relations 2 0 -  Global Benchmark Study 2012 - University of Leipzig
Investor Relations 2 0 - Global Benchmark Study 2012 - University of Leipzig
 
Investor Relations and Social Media
Investor Relations and Social MediaInvestor Relations and Social Media
Investor Relations and Social Media
 
Studie Mittelstandskommunikation 2016
Studie Mittelstandskommunikation 2016Studie Mittelstandskommunikation 2016
Studie Mittelstandskommunikation 2016
 
Investor presenation november 2012
Investor presenation   november 2012Investor presenation   november 2012
Investor presenation november 2012
 
Investor Presentation August 2013
Investor Presentation August 2013Investor Presentation August 2013
Investor Presentation August 2013
 
Präsentation Anlegerstudie 2012 / EQS Roadshow
Präsentation Anlegerstudie 2012 / EQS RoadshowPräsentation Anlegerstudie 2012 / EQS Roadshow
Präsentation Anlegerstudie 2012 / EQS Roadshow
 
Investor Presentation September 2013
Investor Presentation September 2013Investor Presentation September 2013
Investor Presentation September 2013
 
Investor Presentation May 2013
Investor Presentation May 2013Investor Presentation May 2013
Investor Presentation May 2013
 
GUY Investor Presentation March 2014
GUY Investor Presentation March 2014GUY Investor Presentation March 2014
GUY Investor Presentation March 2014
 
Investor presentation november 2016 final
Investor presentation   november 2016 finalInvestor presentation   november 2016 final
Investor presentation november 2016 final
 
Investor Presentation - September 2010
Investor Presentation - September 2010Investor Presentation - September 2010
Investor Presentation - September 2010
 
Business and Professional Communications
Business and Professional CommunicationsBusiness and Professional Communications
Business and Professional Communications
 
Multiplus Investor Presentation - BTG Conferene
Multiplus Investor Presentation - BTG ConfereneMultiplus Investor Presentation - BTG Conferene
Multiplus Investor Presentation - BTG Conferene
 
Investor Presentation
Investor PresentationInvestor Presentation
Investor Presentation
 
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011
Investor Relations 2.0 / Präsentation Roadshow EquityStory Stuttgart 2011
 
Nordic Investor Relations Conference: IR and Social Media
Nordic Investor Relations Conference: IR and Social MediaNordic Investor Relations Conference: IR and Social Media
Nordic Investor Relations Conference: IR and Social Media
 
XBRL Financials for Investor Relations Websites - Q4 Web Systems
XBRL Financials for Investor Relations Websites - Q4 Web SystemsXBRL Financials for Investor Relations Websites - Q4 Web Systems
XBRL Financials for Investor Relations Websites - Q4 Web Systems
 
CLPI Investor Presentation
CLPI Investor PresentationCLPI Investor Presentation
CLPI Investor Presentation
 
GEQU investor deck_jan 2017
GEQU investor deck_jan 2017GEQU investor deck_jan 2017
GEQU investor deck_jan 2017
 

Ähnlich wie 2012 Brunswick Investor Use of Digital and Social Media Survey

Brands2Life & PR Week UK 2009 Communications Directors Survey
Brands2Life & PR Week UK 2009 Communications Directors SurveyBrands2Life & PR Week UK 2009 Communications Directors Survey
Brands2Life & PR Week UK 2009 Communications Directors SurveyTony Smith
 
Public Engagement - Reality and Evolution of Public Relations by Richard Ede...
 Public Engagement - Reality and Evolution of Public Relations by Richard Ede... Public Engagement - Reality and Evolution of Public Relations by Richard Ede...
Public Engagement - Reality and Evolution of Public Relations by Richard Ede...Edelman Digital
 
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...EmPower Research, a Genpact company
 
Social Media Trends and Best Practices
Social Media Trends and Best PracticesSocial Media Trends and Best Practices
Social Media Trends and Best PracticesMJBrenneman
 
Social media survey
Social media surveySocial media survey
Social media surveyDirk shaw
 
Mediasmart international english
Mediasmart international englishMediasmart international english
Mediasmart international englishmediasmart_mb
 
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday
 
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digiday
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayA Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digiday
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayAcxiom Corporation
 
Survey results: The age of unbounded data
Survey results: The age of unbounded dataSurvey results: The age of unbounded data
Survey results: The age of unbounded dataMoxie Insight
 
Pharma europe 250213 final-edit2
Pharma europe 250213 final-edit2Pharma europe 250213 final-edit2
Pharma europe 250213 final-edit2The Stem
 
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaSymantec
 
Global Trends in New Media and the Investment Community
Global Trends in New Media and the Investment CommunityGlobal Trends in New Media and the Investment Community
Global Trends in New Media and the Investment CommunityQ4 Web Systems
 
Ibm connect 2013 sw 102 social analytics key to a social enterprise
Ibm connect 2013   sw 102 social analytics key to a social enterpriseIbm connect 2013   sw 102 social analytics key to a social enterprise
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
 
2012 B2B Social Media Marketing - Market Report by TheSocialPeople
2012 B2B Social Media Marketing - Market Report by TheSocialPeople2012 B2B Social Media Marketing - Market Report by TheSocialPeople
2012 B2B Social Media Marketing - Market Report by TheSocialPeopleViral Thaker
 
Nielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyNielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyHeidi Allen
 
CR communications James Osborne Lundquist_2012-11-29
CR communications James Osborne Lundquist_2012-11-29CR communications James Osborne Lundquist_2012-11-29
CR communications James Osborne Lundquist_2012-11-29Comprend
 
LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
 

Ähnlich wie 2012 Brunswick Investor Use of Digital and Social Media Survey (20)

Brands2Life & PR Week UK 2009 Communications Directors Survey
Brands2Life & PR Week UK 2009 Communications Directors SurveyBrands2Life & PR Week UK 2009 Communications Directors Survey
Brands2Life & PR Week UK 2009 Communications Directors Survey
 
Public Engagement - Reality and Evolution of Public Relations by Richard Ede...
 Public Engagement - Reality and Evolution of Public Relations by Richard Ede... Public Engagement - Reality and Evolution of Public Relations by Richard Ede...
Public Engagement - Reality and Evolution of Public Relations by Richard Ede...
 
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
Speaker Presentation - Social Intelligence: Acquire, grow and retain your cus...
 
Ginisty for cipra summit 2012
Ginisty for cipra summit 2012Ginisty for cipra summit 2012
Ginisty for cipra summit 2012
 
Social Media Trends and Best Practices
Social Media Trends and Best PracticesSocial Media Trends and Best Practices
Social Media Trends and Best Practices
 
Social media survey
Social media surveySocial media survey
Social media survey
 
Mediasmart international english
Mediasmart international englishMediasmart international english
Mediasmart international english
 
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...
Digiday Brand Conference: State of the Industry with Acxiom: Better Connectio...
 
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digiday
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digidayA Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digiday
A Customer Centricity Paradox - Tim Suther at Digiday Brand Conference #digiday
 
Survey results: The age of unbounded data
Survey results: The age of unbounded dataSurvey results: The age of unbounded data
Survey results: The age of unbounded data
 
Pharma europe 250213 final-edit2
Pharma europe 250213 final-edit2Pharma europe 250213 final-edit2
Pharma europe 250213 final-edit2
 
Cisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social MediaCisco Shares Making the Case for B2B Social Media
Cisco Shares Making the Case for B2B Social Media
 
Global Trends in New Media and the Investment Community
Global Trends in New Media and the Investment CommunityGlobal Trends in New Media and the Investment Community
Global Trends in New Media and the Investment Community
 
Ibm connect 2013 sw 102 social analytics key to a social enterprise
Ibm connect 2013   sw 102 social analytics key to a social enterpriseIbm connect 2013   sw 102 social analytics key to a social enterprise
Ibm connect 2013 sw 102 social analytics key to a social enterprise
 
2012 B2B Social Media Marketing - Market Report by TheSocialPeople
2012 B2B Social Media Marketing - Market Report by TheSocialPeople2012 B2B Social Media Marketing - Market Report by TheSocialPeople
2012 B2B Social Media Marketing - Market Report by TheSocialPeople
 
Nielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking studyNielson Social Media Business Benchmarking study
Nielson Social Media Business Benchmarking study
 
CR communications James Osborne Lundquist_2012-11-29
CR communications James Osborne Lundquist_2012-11-29CR communications James Osborne Lundquist_2012-11-29
CR communications James Osborne Lundquist_2012-11-29
 
Social Media In Financial Services London Conference
Social Media In Financial Services London ConferenceSocial Media In Financial Services London Conference
Social Media In Financial Services London Conference
 
LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn Financial Services Webinar Part 2 - 6-19-12
LinkedIn Financial Services Webinar Part 2 - 6-19-12
 
Nonprofit Pulse Report
Nonprofit Pulse Report Nonprofit Pulse Report
Nonprofit Pulse Report
 

Mehr von Brunswick Group

Investor use of digital media 2018
Investor use of digital media  2018Investor use of digital media  2018
Investor use of digital media 2018Brunswick Group
 
The Rise of Prince Mohammed bin Salman
The Rise of Prince Mohammed bin SalmanThe Rise of Prince Mohammed bin Salman
The Rise of Prince Mohammed bin SalmanBrunswick Group
 
OECD's Base Erosion and Profit Shifting Project
OECD's Base Erosion and Profit Shifting ProjectOECD's Base Erosion and Profit Shifting Project
OECD's Base Erosion and Profit Shifting ProjectBrunswick Group
 
European climate on foreign investment
European climate on foreign investment European climate on foreign investment
European climate on foreign investment Brunswick Group
 
Brunswick ISMEA Quarterly Newsletter - May 2017
Brunswick ISMEA Quarterly Newsletter - May 2017 Brunswick ISMEA Quarterly Newsletter - May 2017
Brunswick ISMEA Quarterly Newsletter - May 2017 Brunswick Group
 
Brunswick Group - ISMEA Newsletter - May 2017
Brunswick Group - ISMEA Newsletter - May 2017Brunswick Group - ISMEA Newsletter - May 2017
Brunswick Group - ISMEA Newsletter - May 2017Brunswick Group
 
Brunswick Group is expanding in Germany
Brunswick Group is expanding in Germany Brunswick Group is expanding in Germany
Brunswick Group is expanding in Germany Brunswick Group
 
Brexit in perspective article 50 notification
Brexit in perspective   article 50 notificationBrexit in perspective   article 50 notification
Brexit in perspective article 50 notificationBrunswick Group
 
Hong Kong 2017 Chief Executive Election
Hong Kong 2017 Chief Executive ElectionHong Kong 2017 Chief Executive Election
Hong Kong 2017 Chief Executive ElectionBrunswick Group
 
China’s Annual Political Gathering 2017
China’s Annual Political Gathering 2017China’s Annual Political Gathering 2017
China’s Annual Political Gathering 2017Brunswick Group
 
Stakeholder management in getting the deal done
Stakeholder management in getting the deal doneStakeholder management in getting the deal done
Stakeholder management in getting the deal doneBrunswick Group
 
India, Singapore, Middle East and Africa – quarterly review
India, Singapore, Middle East and Africa – quarterly reviewIndia, Singapore, Middle East and Africa – quarterly review
India, Singapore, Middle East and Africa – quarterly reviewBrunswick Group
 
How will President Trump impact the GCC?
How will President Trump impact the GCC?How will President Trump impact the GCC?
How will President Trump impact the GCC?Brunswick Group
 
France 2017 elections – The left wing primaries
France 2017 elections – The left wing primariesFrance 2017 elections – The left wing primaries
France 2017 elections – The left wing primariesBrunswick Group
 
Brunswick intelligence - Brexit in perspective
Brunswick intelligence - Brexit in perspectiveBrunswick intelligence - Brexit in perspective
Brunswick intelligence - Brexit in perspectiveBrunswick Group
 
The future of corporate reputation
The future of corporate reputationThe future of corporate reputation
The future of corporate reputationBrunswick Group
 
Perceptions of Chinese businesses going global
Perceptions of Chinese businesses going globalPerceptions of Chinese businesses going global
Perceptions of Chinese businesses going globalBrunswick Group
 
Infographic - Perceptions of Chinese businesses going global
Infographic - Perceptions of Chinese businesses going globalInfographic - Perceptions of Chinese businesses going global
Infographic - Perceptions of Chinese businesses going globalBrunswick Group
 

Mehr von Brunswick Group (20)

Investor use of digital media 2018
Investor use of digital media  2018Investor use of digital media  2018
Investor use of digital media 2018
 
The Rise of Prince Mohammed bin Salman
The Rise of Prince Mohammed bin SalmanThe Rise of Prince Mohammed bin Salman
The Rise of Prince Mohammed bin Salman
 
OECD's Base Erosion and Profit Shifting Project
OECD's Base Erosion and Profit Shifting ProjectOECD's Base Erosion and Profit Shifting Project
OECD's Base Erosion and Profit Shifting Project
 
European climate on foreign investment
European climate on foreign investment European climate on foreign investment
European climate on foreign investment
 
Brunswick ISMEA Quarterly Newsletter - May 2017
Brunswick ISMEA Quarterly Newsletter - May 2017 Brunswick ISMEA Quarterly Newsletter - May 2017
Brunswick ISMEA Quarterly Newsletter - May 2017
 
Brunswick Group - ISMEA Newsletter - May 2017
Brunswick Group - ISMEA Newsletter - May 2017Brunswick Group - ISMEA Newsletter - May 2017
Brunswick Group - ISMEA Newsletter - May 2017
 
Brunswick Group is expanding in Germany
Brunswick Group is expanding in Germany Brunswick Group is expanding in Germany
Brunswick Group is expanding in Germany
 
The Mine of the Future
The Mine of the FutureThe Mine of the Future
The Mine of the Future
 
Brexit in perspective article 50 notification
Brexit in perspective   article 50 notificationBrexit in perspective   article 50 notification
Brexit in perspective article 50 notification
 
Hong Kong 2017 Chief Executive Election
Hong Kong 2017 Chief Executive ElectionHong Kong 2017 Chief Executive Election
Hong Kong 2017 Chief Executive Election
 
China’s Annual Political Gathering 2017
China’s Annual Political Gathering 2017China’s Annual Political Gathering 2017
China’s Annual Political Gathering 2017
 
Getting the Deal Done
Getting the Deal DoneGetting the Deal Done
Getting the Deal Done
 
Stakeholder management in getting the deal done
Stakeholder management in getting the deal doneStakeholder management in getting the deal done
Stakeholder management in getting the deal done
 
India, Singapore, Middle East and Africa – quarterly review
India, Singapore, Middle East and Africa – quarterly reviewIndia, Singapore, Middle East and Africa – quarterly review
India, Singapore, Middle East and Africa – quarterly review
 
How will President Trump impact the GCC?
How will President Trump impact the GCC?How will President Trump impact the GCC?
How will President Trump impact the GCC?
 
France 2017 elections – The left wing primaries
France 2017 elections – The left wing primariesFrance 2017 elections – The left wing primaries
France 2017 elections – The left wing primaries
 
Brunswick intelligence - Brexit in perspective
Brunswick intelligence - Brexit in perspectiveBrunswick intelligence - Brexit in perspective
Brunswick intelligence - Brexit in perspective
 
The future of corporate reputation
The future of corporate reputationThe future of corporate reputation
The future of corporate reputation
 
Perceptions of Chinese businesses going global
Perceptions of Chinese businesses going globalPerceptions of Chinese businesses going global
Perceptions of Chinese businesses going global
 
Infographic - Perceptions of Chinese businesses going global
Infographic - Perceptions of Chinese businesses going globalInfographic - Perceptions of Chinese businesses going global
Infographic - Perceptions of Chinese businesses going global
 

Último

AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXAUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXkamikazekujoh
 
2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdfAdnet Communications
 
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...indexPub
 
Swift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfSwift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfNeo4j
 
Stock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfStock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfMichael Silva
 
renaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismrenaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismthxz2fdqxw
 
Buy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinBuy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinJasper Colin
 
BIHC Briefing Greece March 2024, with Crédit Agricole CIB
BIHC Briefing Greece March 2024, with Crédit Agricole CIBBIHC Briefing Greece March 2024, with Crédit Agricole CIB
BIHC Briefing Greece March 2024, with Crédit Agricole CIBNeil Day
 
Stock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfStock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfMichael Silva
 
Pros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPark Place Finance LLC
 
Islamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowIslamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowhamidzafar6
 
First, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssFirst, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssAsad Zaman
 
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdfjamie766122
 
Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Commonwealth
 
2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentationAdnet Communications
 
Planning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyPlanning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyStefanMz
 
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfMytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfNewsroom8
 
powerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismpowerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismrezeraaisla
 
The Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfThe Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfChampak Jhagmag
 

Último (20)

AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTXAUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
AUDITING FRAUDS OF AN ENGLISH COMPANY.PPTX
 
2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf2024.03 Strategic Resources_Pub (1). pdf
2024.03 Strategic Resources_Pub (1). pdf
 
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
ANALYSIS OF BANK MANDIRI S HEALTH LEVEL BASED ON RISK PROFILE, GOOD CORPORATE...
 
Swift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdfSwift_Maintaining Critical Standards(...).pptx.pdf
Swift_Maintaining Critical Standards(...).pptx.pdf
 
Stock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdfStock Market Brief Deck FOR 31124 yt.pdf
Stock Market Brief Deck FOR 31124 yt.pdf
 
renaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxismrenaltumors upasana sahu Group 50.pptxism
renaltumors upasana sahu Group 50.pptxism
 
Buy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper ColinBuy-Side Leaps Into Gen AI Era by Jasper Colin
Buy-Side Leaps Into Gen AI Era by Jasper Colin
 
BIHC Briefing Greece March 2024, with Crédit Agricole CIB
BIHC Briefing Greece March 2024, with Crédit Agricole CIBBIHC Briefing Greece March 2024, with Crédit Agricole CIB
BIHC Briefing Greece March 2024, with Crédit Agricole CIB
 
Stock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdfStock Market Brief Deck FOR 3142024..pdf
Stock Market Brief Deck FOR 3142024..pdf
 
Pros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR LoansPros and Cons of Interest-Only DSCR Loans
Pros and Cons of Interest-Only DSCR Loans
 
Islamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until nowIslamic banking in Afghanistan from start until now
Islamic banking in Afghanistan from start until now
 
First, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic EconomicssFirst, Second, and Third Generation Islamic Economicss
First, Second, and Third Generation Islamic Economicss
 
Closing Remarks International Women's Day 2024
Closing Remarks International Women's Day 2024Closing Remarks International Women's Day 2024
Closing Remarks International Women's Day 2024
 
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
14.11.2024 AMOO-MOCA African Creative Economy Summit London summary.pdf
 
Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]Economic Risk Factor Update: March 2024 [SlideShare]
Economic Risk Factor Update: March 2024 [SlideShare]
 
2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation2024.03 Strategic Resources_Pub presentation
2024.03 Strategic Resources_Pub presentation
 
Planning of societal re/production in a commonist society
Planning of societal re/production in a commonist societyPlanning of societal re/production in a commonist society
Planning of societal re/production in a commonist society
 
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdfMytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
Mytilineos (OW, TP_ €46.0_sh)_ Strong organic progress 14-03-2024.pdf
 
powerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalismpowerpoint presentation about asian regioonalism
powerpoint presentation about asian regioonalism
 
The Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdfThe Role of Non-Banking Financial Companies (NBFCs).pdf
The Role of Non-Banking Financial Companies (NBFCs).pdf
 

2012 Brunswick Investor Use of Digital and Social Media Survey

  • 1. 2012 ANALYST AND INVESTOR SURVEY: Trends in the use of Digital & Social Media by the investment community
  • 2. EXECUTIVE SUMMARY 1 Investors’ interaction with digital & social media is INCREASING substantially 52% +5 30% +19 24% +7 Read Blogs Use Twitter Use Social Networks 2 Deeper online engagement is increasingly driving investment ACTION 28% +17 24% +6 12% +8 Investigated an issue Made an investment Made an investment based on something decision after reading decision after reading seen on Twitter a blog Twitter © BRUNSWICK | DECEMBER 2012 | 2
  • 3. EXECUTIVE SUMMARY 3 Digital and social media REPLACING traditional media sources As fewer investors rely primarily on traditional media outlets ( e.g. importance of company news releases -13, traditional business media online -14), use of social media is rapidly expanding to fill the void 4 Investors in ASIA are leading the charge on digital & social media engagement 2x as likely to Most likely to believe role of digital information is 2x as likely to rely on direct increasing take action based interaction with companies on digital info through digital channels © BRUNSWICK | DECEMBER 2012 | 3
  • 5. INFORMATION SOURCES Top three information sources Information direct 85% from companies 73% 84% 1 2012 Percent saying each is among their 60% 2010 top three influential media sources Analyst research* 45% 45% 15 2009 Real time subscription 54% information services 64% 59% 10 Primary market 50% Analyst research saw the research 49% 55% 1 largest gains in 2012 Traditional business 22% jumping 15 points and media - Online 36% 33% 14 rising to the #2 spot Traditional business 16% media – Print, Radio, TV 16% 24% Reliance on digital media 14% doubled since 2010 Digital Media 6% 11% 8 Q2. Please rank the following information sources by how much they influence your © BRUNSWICK | DECEMBER 2012 | 5 investment decisions or recommendations? * Indicates sell side and industry analyst research for buy-side analysts; indicates industry analyst research for sell-side analysts
  • 6. INFORMATION FROM COMPANIES Within this category, face time with management is by far the most important factor. Direct interaction with 76% Direct interaction with 76% Percent ranking each source among the most influential management 73% management 73% 80% Conference calls, 57% Conference calls, 56% webcasts 62% webcasts 62% 51% Europe 54% 53% Regulatory filings Regulatory filings 57% 52% 49% U.S. Investor / corporate 43% Investor / corporate 49% Asia presentation 50% presentation 42% 32% Company news 37% Company news 41% releases 50% releases 35% 35% Company website 14% 9% Company website 11% 12% 29% Direct digital Company Digital 7% 2012 Company Digital 6% Media presence 1% Media presence 8% channels are more 2010 10% 5% 4% important in Asia Company wiki page* Company wiki page* 5% 8% Q3. Regarding information direct from companies, please rank the following by how © BRUNSWICK | DECEMBER 2012 | 6 much they influence your investment decisions or recommendations? * Not asked in 2010
  • 7. CHANGING IMPORTANCE OF INFORMATION SOURCES 86 percent of investors say online sources have become more year, with investors in Asia leading the charge. important this Real time subscription Traditional business information services media - Online Blogs Social Networks Percent saying each technology has become Europe U.S. Asia 45% 50% 66% 47% 40% 66% 24% 27% 17% 18% 16% 25% “more important” this year Micro-blogging services and Traditional business media – message boards Print, Radio, TV Other Digital Media Europe U.S. Asia 13% 17% 16% 23% 8% 21% 3% 8% 3% Q4. {MULTIPLE RESPONSE] Which, if any, of the following information sources have © BRUNSWICK | DECEMBER 2012 | 7 become more important to you in your job in the past year? * “Blogs” and “Micro-blogging services and message boards” were combined in 2010 and 2009.
  • 8. FRACTURED DIGITAL SOURCES 12% 18% Source 48% Type 22% While Bloomberg is the single most valuable digital information source, more Digital investors are relying on a fractured online Syndicated media environment rather than syndicated Traditional services. Social Q7. (OPEN-ENDED) Please list which Digital Media sources provide you with the most © BRUNSWICK | DECEMBER 2012 | 8 valuable information for your work
  • 9. IMPACT OF DIGITAL & SOCIAL MEDIA
  • 10. MOST INVESTORS SEE THE ROLE OF DIGITAL INCREASING The role of Digital & Social Media such as blogs, micro-blogging services or social networking sites in the investment decision process is: Unsure, 24% “Increasing” Decreasing, Increasing, U.S. Europe Asia 6% 56% 52% 56% 61% Staying the same, 15% Q11. Which option below best describes your opinion? The role of Digital Media such © BRUNSWICK | DECEMBER 2012 | 10 as blogs, micro-blogging services or social networking sites in the investment decision process is:
  • 11. A NEW TWO-WAY DIALOGUE EMERGING Read Business Information Postings Post Investment Information 52% 2012 11% Blogs 47% 2010 8% 43% 2009 5% Not only is the consumption of 30% 2012 8% digital business Micro-blogging services* 11%2010 5% information on the 2009 rise, but investors are increasingly 29% 2012 4% contributing Message boards 27% 2010 2% investment 30% 2009 5% information on social media platforms 24% 2012 10% Social networking sites 17% 2010 5% 13% 2009 4% Q5. Do you read postings on the following for company or business information? © BRUNSWICK | DECEMBER 2012 | 11 Q6. Do you post business or investment information in any of the following ways? * Not asked in 2009
  • 12. DIGITAL MEDIA DRIVING INVESTMENT DECISIONS Have you ever read any information posted on____ that has prompted you to investigate an issue further for your work? U.S. Europe Asia 57% Blogs 52% 61% 54% 55% 47% Investors in Asia are much more 29% likely to be Message boards 31% prompted by 39% 33% 19% 37% online information to Micro-blogging 28% further services* 11% 22% 25% 44% investigate investment- 2012 related 23% 2010 Social networking sites 14% information 11% 2009 14% 21% 44% Q8. Have you ever read any information posted on a blog, micro-blogging service or social networking site that has prompted you to investigate an issue further for your work? © BRUNSWICK | DECEMBER 2012 | 12
  • 13. DIGITAL MEDIA DRIVING INVESTMENT DECISIONS Have you ever made an investment decision or a recommendation after initially sourcing information from ______ ? U.S. Europe Asia 24% Blogs 18% 20% 24% 22% 28% Investors in Asia 12% are much more Micro-blogging services* 4% 4% 14% 24% likely to take action based on information 10% they have Message boards 5% 14% 7% 9% 19% encountered through digital 2012 channels 9% 2010 Social networking sites 2% 5% 2009 4% 7% 21% Q9. Have you ever made an investment decision or a recommendation after initially sourcing information from a blog, micro-blogging service or social networking site, which then lead you to conduct additional © BRUNSWICK | DECEMBER 2012 | 13 research?
  • 14. APPENDIX: APPROACH AND PARTICIPANTS’ PROFILES
  • 15. SURVEY METHODOLOGY OVERVIEW Who •2012: 476 investment professionals (230 buy-side investors and 246 sell-side analysts) •2010: 401 investment professionals •2009: 448 investment professionals Where •2012: United States, Europe, and Asia •2010: United States, and Europe •2009: United States, and Europe How • Online survey When • Data collected between October 10th and November 4th, 2012 Margin of error • ± 4.5% at the 95% confidence interval © BRUNSWICK | DECEMBER 2012 | 15
  • 16. JOB ROLE AND TYPE OF INVESTMENTS 52% Sell side 48% Buy side 19% Mutual fund Analyst / Researcher 40% Hedge fund Investment advisor / Pension fund Manager 13% Other sell-side Insurance company 4% Other buy-side 11% 9% 1% 2% Q1. Which of the following best describes your role and the type of investments you © BRUNSWICK | DECEMBER 2012 | 16 are responsible for?
  • 17. INDUSTRY SECTOR Technology / Media / Telecoms 16% Consumer Manufacturing / Industry 35% Financial 9% Energy Healthcare 7% Utilities 7% Other sector 8% 4% Specific geography 7% 6% Generalist 1% Q12. What is the primary industry sector you cover? © BRUNSWICK | DECEMBER 2012 | 17
  • 18. VALUE OF ASSETS 2% 11% Micro Cap - Up to $250m 31% Small Cap - $250m up to $2bn Mid Cap - $2bn up to $10bn 29% Large Cap - $10bn up to $100bn 3% Mega Cap - Over $100bn Not specified 24% Q13. What is your market cap focus? Please indicate which currency. © BRUNSWICK | DECEMBER 2012 | 18
  • 19. REGION 20% 40% U.S. EU Asia 40% Q14. Where is your usual place of work? © BRUNSWICK | DECEMBER 2012 | 19
  • 20. AGE 1% 12% 18% 20 - 29 30 - 39 40 - 49 28% 50+ Refused 41% Q15. Which age band do you fit into? © BRUNSWICK | DECEMBER 2012 | 20
  • 21. FOR MORE INFORMATION PLEASE CONTACT: Jason Golz, Director Sparky Zivin, Director Rachelle Spero, Partner jgolz@brunswickgroup.com szivin@brunswickgroup.com rspero@brunswickgroup.com +1 415 671 7676 +1 202 393 7337 +1 212 333 3810